Creative

Rakuten Returns to New York Fashion Week, Unlocking Insider Access and Cash Back Savings on Top Designers' Runway Looks

Retrieved on: 
Tuesday, February 6, 2024

SAN FRANCISCO, Feb. 6, 2024 /PRNewswire/ -- Rakuten, the leading shopping platform that offers Cash Back and rewards, is returning to New York Fashion Week (NYFW) to help savvy shoppers score coveted runway items from top designers first, exclusively, and with incredible Cash Back savings. In addition to offering an exclusive pre-sale on select items from Prabal Gurung, Sergio Hudson, PatBO and Diotima, Rakuten is partnering with celebrity stylist Erin Walsh to curate head-to-toe designer outfits inspired by the latest trends – all with elevated 10% Cash Back for a limited time.

Key Points: 
  • These items will be revealed in their respective NYFW shows and made shoppable immediately afterwards, through February 23, with 10% Cash Back.
  • Rakuten members can also shop the designers' entire current collection and receive 10% Cash Back on their purchases from the start of NYFW on February 9 through February 23.
  • "Building on the excitement from last season's partnership, Rakuten is once again meeting fashion lovers where we know they're most captivated - New York Fashion Week," said Vicki Wagner McRae, SVP of Brand, Creative and Communications at Rakuten.
  • Follow Rakuten's Instagram and TikTok for New York Fashion Week content and updates.

Garnet Hill Debuts New Retail Store Experience at Legacy Place

Retrieved on: 
Tuesday, February 6, 2024

FRANCONIA, N.H., Feb. 6, 2024 /PRNewswire/ -- Garnet Hill, recognized for its renowned quality and premium natural fibers, is pleased to announce the grand opening of its only full-price retail store at Legacy Place in Dedham, MA.

Key Points: 
  • FRANCONIA, N.H., Feb. 6, 2024 /PRNewswire/ -- Garnet Hill, recognized for its renowned quality and premium natural fibers, is pleased to announce the grand opening of its only full-price retail store at Legacy Place in Dedham, MA.
  • "We were thrilled to partner with NELSON Worldwide and Jonathan Taylor Design to bring our new retail experience to life," said Sandi Summerson, GMM/SVP of Merchandising and Creative at Garnet Hill.
  • "We are excited to bring the Garnet Hill lifestyle to Legacy Place," said Connie Hallquist, President of Garnet Hill.
  • The new Garnet Hill store is located at 212 Legacy Place, next to The Friendly Toast.

Simon Porte Jacquemus Named Recipient of 2024 Neiman Marcus Award for Innovation in the Field of Fashion

Retrieved on: 
Tuesday, February 6, 2024

DALLAS, Feb. 6, 2024 /PRNewswire/ -- Neiman Marcus announces Simon Porte Jacquemus, Founder and Creative Director of Jacquemus as the 2024 recipient of the Neiman Marcus Award for Innovation in the Field of Fashion. Jacquemus is recognized as an influential leader with significant social currency who has defined the cultural agenda and captured the fashion industry with a revolutionary approach to building his independent brand. Jacquemus challenges the status quo through distinct show presentation, marketing, and merchandising tactics that have set a new tone for the future of the fashion industry.

Key Points: 
  • DALLAS, Feb. 6, 2024 /PRNewswire/ -- Neiman Marcus announces Simon Porte Jacquemus, Founder and Creative Director of Jacquemus as the 2024 recipient of the Neiman Marcus Award for Innovation in the Field of Fashion.
  • Reflecting the ever-changing nature of fashion, the Innovation Award celebrates extraordinary talent shaping today's design landscape.
  • "Neiman Marcus shares his pioneering, experience-driven strategy with over-the-top moments like Fantasy Gifts and 'Retail-tainment' activations to create magic for our customers."
  • "I am really happy to receive the Neiman Marcus Award, it's a beautiful recognition for the brand and my team," said Jacquemus.

Simon Porte Jacquemus Named Recipient of 2024 Neiman Marcus Award for Innovation in the Field of Fashion

Retrieved on: 
Tuesday, February 6, 2024

DALLAS, Feb. 6, 2024 /PRNewswire/ -- Neiman Marcus announces Simon Porte Jacquemus, Founder and Creative Director of Jacquemus as the 2024 recipient of the Neiman Marcus Award for Innovation in the Field of Fashion. Jacquemus is recognized as an influential leader with significant social currency who has defined the cultural agenda and captured the fashion industry with a revolutionary approach to building his independent brand. Jacquemus challenges the status quo through distinct show presentation, marketing, and merchandising tactics that have set a new tone for the future of the fashion industry.

Key Points: 
  • DALLAS, Feb. 6, 2024 /PRNewswire/ -- Neiman Marcus announces Simon Porte Jacquemus, Founder and Creative Director of Jacquemus as the 2024 recipient of the Neiman Marcus Award for Innovation in the Field of Fashion.
  • Reflecting the ever-changing nature of fashion, the Innovation Award celebrates extraordinary talent shaping today's design landscape.
  • "Neiman Marcus shares his pioneering, experience-driven strategy with over-the-top moments like Fantasy Gifts and 'Retail-tainment' activations to create magic for our customers."
  • "I am really happy to receive the Neiman Marcus Award, it's a beautiful recognition for the brand and my team," said Jacquemus.

Audacy Renews Relationship with Veritonic to Provide Clients with Actionable Audio Insights through Brand Lift and Creative Measurement

Retrieved on: 
Monday, February 5, 2024

Veritonic , the industry’s comprehensive audio analytics and research platform, announced today that Audacy has renewed its partnership with the company.

Key Points: 
  • Veritonic , the industry’s comprehensive audio analytics and research platform, announced today that Audacy has renewed its partnership with the company.
  • Audacy uses Veritonic’s audio-first Brand Lift and Creative Measurement solutions to measure the impact of their clients’ audio campaigns on key brand performance metrics, across the funnel.
  • The studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall.
  • Veritonic’s AI-powered Creative Measurement solution provides brands and agencies with robust pre-market insights that delve into the emotional resonance, recall, and engagement of audio content.

The Bloc has Hired Adam Hessel as Head of Creative & Experience to Redefine the Boundaries of Creativity in Healthcare Marketing

Retrieved on: 
Monday, February 5, 2024

Adam joins The Bloc's executive leadership team, taking charge of creative initiatives in North America and serving on The Bloc's Global Creative Council.

Key Points: 
  • Adam joins The Bloc's executive leadership team, taking charge of creative initiatives in North America and serving on The Bloc's Global Creative Council.
  • Before joining The Bloc, Adam held creative leadership positions at Ogilvy Health, Harrison & Star, as well as GSW.
  • As Chief Creative Officer of North America at Ogilvy Health, Hessel was a strong advocate of creative excellence.
  • Commenting on the appointment, The Bloc's Global Chief Creative Officer Stephanie Berman remarked, "Adam's appointment marks a pivotal moment for The Bloc.

Reese's Fans Scream 'YES!' for Caramel Big Cup in Big Game Ad

Retrieved on: 
Monday, February 5, 2024

HERSHEY, Pa., Feb. 5, 2024 /PRNewswire/ -- As the #1 candy brand in the US1, Reese's knows a thing or two about perfection. When the news broke that Reese's brand was changing its iconic peanut butter cups, fans were left screaming, "NOOOOOOOOOOO!" And who could blame them? No one likes it when something perfect changes. But what if you perfected perfection? Enter Reese's Caramel Big Cup.

Key Points: 
  • "We're returning to the Big Game this year to show the world exactly how passionate our fans are for Reese's."
  • To help prep for the Big Game, Reese's and DoorDash will be delivering Reese's Caramel Big Cups directly to your door.
  • From February 5 through February 11, fans in select cities will get their hands on a free Reese's Caramel Big Cup with every DashMart order on DoorDash.
  • You can grab Reese's Caramel Big Cup at Hershey's Chocolate World in the New York-New York Hotel & Casino.

$20,000 Awarded to Visionary Creators Transforming Representation in the Disability Community

Retrieved on: 
Thursday, February 1, 2024

NEW YORK, Feb. 01, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, together with Verizon, have today announced the recipients of a $20,000 creative grant aimed at highlighting the diversity, strength, and beauty of the disability community through the lens of joy and empowerment.

Key Points: 
  • This lack of representation, especially in significant life moments, underlines the urgency for authentic portrayals that resonate with the diverse realities of the disability community.
  • "Stereotypes surrounding the physical beauty and capabilities of the disability community impact the way they are perceived at every level," said Dr. Rebecca Swift, Senior VP of Creative at Getty Images.
  • "Verizon proudly collaborates with Getty Images on the Disability Collection, celebrating positive depictions of disability in everyday life.
  • Shimoda believes in the power of art to raise awareness about critical issues and create a sense of community.

JOE'S JEANS ANNOUNCES PARTNERSHIP WITH STYLIST DANI MICHELLE AS CREATIVE DIRECTOR

Retrieved on: 
Thursday, February 1, 2024

LOS ANGELES, Feb. 1, 2024 /PRNewswire/ -- Joe's Jeans, the premium denim lifestyle brand, announces a partnership with internationally-known stylist Dani Michelle as Creative Director for the Brand. Michelle's client roster includes Hailey Beiber, Kendall Jenner, Behati Prinsloo, Maren Morris and more. Michelle, known for her feminine yet edgy style and international fanbase, has been featured in various publications, including Vogue, InStyle, Glamour, The Hollywood Reporter, NYLON, and Harper's Bazaar.   

Key Points: 
  • LOS ANGELES, Feb. 1, 2024 /PRNewswire/ -- Joe's Jeans, the premium denim lifestyle brand, announces a partnership with internationally-known stylist Dani Michelle as Creative Director for the Brand.
  • Michelle, known for her feminine yet edgy style and international fanbase, has been featured in various publications, including Vogue, InStyle, Glamour, The Hollywood Reporter, NYLON, and Harper's Bazaar.
  • "She has a natural passion for denim and we know she will bring a uniquely creative perspective and influence to Joe's."
  • "I remember when Joe's first hit the market, and it's an honor to now be working with them in a creative capacity.

Clinch Announces Integration with Google Ad Manager's Creative Transcoding API

Retrieved on: 
Thursday, February 1, 2024

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today its integration with Google Ad Manager's Creative Transcoding API, allowing videos to be served to various media owners that utilize Google Ad Manager DAI.

Key Points: 
  • Integration Makes Transcoded Creatives Directly Available in Google Ad Manager's Creative Repository from Flight Control, Streamlining Ad Serving Calls for a Seamless Viewing Experience
    NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Clinch , the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today its integration with Google Ad Manager's Creative Transcoding API, allowing videos to be served to various media owners that utilize Google Ad Manager DAI.
  • This integration enables fully transcoded creatives to be available directly in Google Ad Manager's Creative Repository without the need to transcode in real time when requested, and ready to serve via Dynamic Ad Insertion.
  • Key benefits of Clinch's integration with Google Ad Manager's Creative Transcoding API include:
    Ensures a quality user/viewing experience.
  • "In Clinch's ad response, a Google Media ID is included, and transcoded assets sourced from Google Ad Manager's Creative Repository are then retrieved for dynamic ad insertion, streamlining the entire workflow."