$10.2 Billion In Political Ad Spend Forecasted For 2024 Election Cycle
Political ad spend is expected to reach $10.2 Billion in the 2024 election cycle, surpassing the $8.9 Billion spent in the 2022 election cycle and the $9 Billion spent in the prior Presidential election cycle of 2020, according to AdImpact .
- Political ad spend is expected to reach $10.2 Billion in the 2024 election cycle, surpassing the $8.9 Billion spent in the 2022 election cycle and the $9 Billion spent in the prior Presidential election cycle of 2020, according to AdImpact .
- The leading ad intelligence SaaS company detailed spend and other political ad trends in their first AdImpact Political Summit, held Wednesday, November 15th in New York City.
- The Summit featured a 2023/2024 political spend outlook led by Kyle Roberts, CEO, AdImpact, and Michael Beach, CEO, Cross Screen Media.
- According to AdImpact, Broadcast TV will maintain its position as market-share leader with anticipated expenditures in the 2024 election cycle totaling $5.09 Billion, while Cable will account for $2.10 Billion, and Digital at $1.18 Billion.