Elections

Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads

Retrieved on: 
Monday, February 12, 2024
Football, TV and Radio, Marketing, Advertising, Communications, Casino, Gaming, Elections, Campaigns, Entertainment, Public Policy, Government, Sports, Data Analytics, Restaurant, Bar, Other Retail, Film & Motion Pictures, Wine & Spirits, Automotive, Food, Beverage, Celebrity, Cosmetics, Retail, Religion, Online, Professional Services, Mobile Entertainment, Online Retail, Consumer, General Automotive, AB, Bowl, Temu, Budweiser, Clydesdale horse, T-Mobile, Super Bowl, Baja Blast, Anheuser-Busch brands, Parks and Recreation, Booking.com, Starry, Bowl game, Big Game, Beer, Aubrey Plaza, Molson Brewery, Television

Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.

Key Points: 
  • Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.
  • Its most impactful airing finished fifth in EDO’s rankings, generating 1,343% more engagement than the median Super Bowl ad.
  • Each Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100.
  • Data in this release is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.

Billington CyberSecurity to Host 1st State and Local Cyber Summit in Wake of Serious Cyber Attacks on State and Local Governments

Retrieved on: 
Thursday, February 8, 2024
Health Technology, White House, Federal Government, State, Local, Energy, Public Policy, Other Education, Government Technology, University, Finance, Primary, Secondary, Fintech, Consulting, Education, Banking, Homeland Security, Professional Services, Elections, Campaigns, Defense, Congressional News, Views, Government, Electronic Commerce, Other Technology, Telecommunications, Software, Networks, Internet, Hardware, Semiconductor, Data Management, Security, Consumer Electronics, Technology, Photography, Audio, Video, Hospitals, Artificial Intelligence, Military, VoIP, Health, Mobile, Wireless, IOT (Internet of Things), Other Defense, Contracts, Courts, Law Enforcement, Emergency Services, Public Safety, Apps, Applications, Utilities, Cyberattack, CompTIA, Press club, Anomali, Responsibility, ISC, Senior advisor, Information, CISCO, Amazon Web Services, City, Arms industry

The inaugural Billington State and Local CyberSecurity Summit will be held on March 19-20, 2024 at the National Press Club in Washington, DC as well as virtually.

Key Points: 
  • The inaugural Billington State and Local CyberSecurity Summit will be held on March 19-20, 2024 at the National Press Club in Washington, DC as well as virtually.
  • The two-day summit will convene the senior-most cyber leaders who will discuss cybersecurity issues and solutions for government entities at the state and local level.
  • “Keeping our nation safe from cyber criminals also means keeping state and local governments safe from these bad actors,” explained Thomas K. Billington, CEO and Founder, Billington CyberSecurity , a leading cyber education company for executives founded in 2010.
  • Presented by a variety of sponsors, led by: CISCO, Amazon Web Services, NightDragon, Carahsoft Technology Corp., Anomali, CompTIA, Presidio, and Sailpoint.

Despite Overall Viewing Shifts Towards Streaming, the Majority of Political Ad Budgets Go to Linear Television

Retrieved on: 
Thursday, February 1, 2024
Sports, TV and Radio, General Sports, Professional Services, Mobile Entertainment, Advertising, Entertainment, Communications, Data Analytics, Elections, Campaigns, Public Policy, Government, Shift, Point, Growth, Television, Georgia State Senate, Intel, CTV, United, Wisconsin Senate, State

The whitepaper reveals that while there are now two CTV viewers for every one linear viewer in the United States- and while 45% of ad budgets are moving to streaming globally, political media budgets continue to be dominated by broadcast television, accounting for 58% of spending in the 2020 election cycle, 53% in 2022, and an anticipated 51% in 2024 .

Key Points: 
  • The whitepaper reveals that while there are now two CTV viewers for every one linear viewer in the United States- and while 45% of ad budgets are moving to streaming globally, political media budgets continue to be dominated by broadcast television, accounting for 58% of spending in the 2020 election cycle, 53% in 2022, and an anticipated 51% in 2024 .
  • Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.
  • Google research shows that advertisers who shifted budgets to CTV in key 2022 races were better able to reach their target audiences.
  • “Reach is a key currency for political advertising campaigns.

Citizens Against Government Waste Names Sen. Ed Markey and Rep. Alexandria Ocasio-Cortez 2023 Porker of the Year

Retrieved on: 
Tuesday, January 30, 2024
Public Policy, Government, White House, Federal Government, State, Local, Other Policy Issues, Labor, Elections, Campaigns, Congressional News, Views, Fraud, Solar energy, CAGW, Environment, Citizens Against Government Waste, Congress, Green New Deal, Month, Capitalism, Pharmaceutical industry

Today, Citizens Against Government Waste (CAGW) announced the results of its online poll for the 2023 Porker of the Year.

Key Points: 
  • Today, Citizens Against Government Waste (CAGW) announced the results of its online poll for the 2023 Porker of the Year.
  • In a runaway race, Sen. Markey and Rep. Ocasio-Cortez received 66 percent of the vote, beating second place New York Governor Kathy Hochul (D) by 52 percentage points.
  • Congress has already approved hundreds of billions for “Green New Deal” projects, but Sen. Markey and Rep. Ocasio-Cortez want even more.
  • CAGW President Tom Schatz said, “We would like to thank the taxpayers who voted for all of the ‘worthy’ candidates.

TNS, Frost & Sullivan Executive Brief: A Blueprint for Brand Authentication and Branded Calling in Contact Center Digital Transformation

Retrieved on: 
Tuesday, January 30, 2024
Elections, Campaigns, Technology, Professional Services, Public Policy, Government, Data Analytics, Other Communications, Marketing, Other Technology, Telecommunications, Communications, Software, Audio, Video, VoIP, Mobile, Wireless, Data Management, Consulting, Artificial Intelligence, CX, Frost, Transaction Network Services, TNS, Executive, Trust, Health, Sales

Call spoofing and the erosion of trust in voice calling is creating unprecedented challenges for enterprise contact centers and outsourced contact center service providers (CCaaS, CPaaS, etc.)

Key Points: 
  • Call spoofing and the erosion of trust in voice calling is creating unprecedented challenges for enterprise contact centers and outsourced contact center service providers (CCaaS, CPaaS, etc.)
  • A new joint Executive Brief published today by Transaction Network Services (TNS) and Frost & Sullivan explores these enterprise challenges and presents emerging solutions for contact center decision-makers.
  • The report focuses on two core technology components facilitating a successful outbound customer engagement strategy: TNS Enterprise Authentication and Spoof Protection and TNS Enterprise Branded Calling .
  • The technology helps enterprises protect their customers - and brand reputation - from the threat posed by robocall scammers and spoofers.

FOX News Channel Delivers 4 Million Viewers for Special Coverage of the New Hampshire Primary on Tuesday, January 23

Retrieved on: 
Wednesday, January 24, 2024
Public Policy, Government, Entertainment, Communications, TV and Radio, General Entertainment, Media, Elections, Campaigns, NBC, Adobe Experience Cloud, New Hampshire presidential primary, Fox Business, CBS, Fox, Fox News, ABC, Fox Weather, Fox Corporation, Nielsen Media Research, News, FNC, FBN, NCIS, MSNBC, Fox Nation, Democracy, Weather, CNN, Television

At 9PM/ET, FNC’s special coverage continued with 3.7 million viewers and 495,000 in the demo, again besting CNN (1 million viewers; 257,000 A25-54) and MSNBC (1.77 million viewers; 242,000 A25-54) combined.

Key Points: 
  • At 9PM/ET, FNC’s special coverage continued with 3.7 million viewers and 495,000 in the demo, again besting CNN (1 million viewers; 257,000 A25-54) and MSNBC (1.77 million viewers; 242,000 A25-54) combined.
  • Altogether, FNC’s primetime coverage from 8-11PM/ET delivered 3.3 million viewers and 453,000 in the 25-54 younger demo.
  • FNC’s coverage of the 2024 New Hampshire dominated in total day, averaging 1.7 million viewers and 208,000 in the 25-54 demo from 3-3AM/ET.
  • FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather.

Citizens Against Government Waste Names Gov. Glenn Youngkin January 2024 Porker of the Month

Retrieved on: 
Monday, January 22, 2024
Sports, General Sports, Hockey, White House, Federal Government, State, Local, Public Policy, Other Policy Issues, Advocacy Group Opinion, Labor, Elections, Campaigns, Congressional News, Views, Basketball, Government, Metro, Fraud, CAGW, Citizens Against Government Waste, Washington Capitals, Capital, Month

Today, Citizens Against Government Waste (CAGW) named Virginia Governor Glenn Youngkin (R) its January 2024 Porker of the Month for agreeing to spend hundreds of millions of taxpayer dollars on a new mega sports complex.

Key Points: 
  • Today, Citizens Against Government Waste (CAGW) named Virginia Governor Glenn Youngkin (R) its January 2024 Porker of the Month for agreeing to spend hundreds of millions of taxpayer dollars on a new mega sports complex.
  • Youngkin joined Washington Capitals and Wizards owner Ted Leonsis in a press conference to announce that both teams will be moving to Alexandria, Virginia.
  • This plan will force Virginia and Alexandria taxpayers to spend $300 million for the new arena and improvements surrounding the facility.
  • Youngkin was an easy choice for this month’s Porker.”
    Citizens Against Government Waste is a nonpartisan, nonprofit organization dedicated to eliminating waste, fraud, abuse, and mismanagement in government.

Colby College Poll Provides New Insights about Rural Voters and the 2024 Presidential Election

Retrieved on: 
Friday, January 19, 2024
Education, Public Policy, Government, University, Elections, Campaigns, The Disuniting of America, Democracy, Geography, Rage, Columbia University Press, GOP, RVS, Democrat, Rural area, Risk, Investment, Politics, Republican, Colby College, White, Columbia University, Internet, Economic development, News

A large majority of rural voters have not seen examples of Biden’s promise to invest billions into their communities.

Key Points: 
  • A large majority of rural voters have not seen examples of Biden’s promise to invest billions into their communities.
  • But this poll suggests that while Trump is way ahead, many rural voters wish someone else was on the ballot.
  • Rural voters care about the future of their democracy, but they are scared—really scared—about the future of their own community.
  • Convincing rural voters that “Biden is making a difference” has been a tough sell, but it is not an impossible one.

Nina Taylor to Lead The Center for Election Science as New CEO

Retrieved on: 
Wednesday, January 17, 2024
Public Policy, Government, Other Philanthropy, White House, Federal Government, State, Local, Philanthropy, Elections, Campaigns, Foundation, Congressional News, Views, Democracy, Radiation therapy, La Roche University, Learning, Partnership, Science, Society, Ecosystem, Education, Optimism, Division, Entrepreneurship, Bowie State University, CES, American Psychiatric Association, Psychiatry Innovation Lab, Management

The Center for Election Science , the largest national, nonpartisan, nonprofit organization dedicated to advancing approval voting reforms throughout the U.S. announced its new Chief Executive Officer today, Nina Taylor.

Key Points: 
  • The Center for Election Science , the largest national, nonpartisan, nonprofit organization dedicated to advancing approval voting reforms throughout the U.S. announced its new Chief Executive Officer today, Nina Taylor.
  • Nina Taylor, MA brings two decades of experience in innovative instructional design, scientific research, organizational readiness, and partnership.
  • Before CES, Taylor served as VP of Learning and Education for the American Society for Radiation Oncology.
  • “I am absolutely thrilled to join the Center for Election Science and I appreciate the warm welcome.

Merhi Announces Campaign for Bexar County Tax Assessor-Collector on a Platform of Lower Tax Payments for All!

Retrieved on: 
Friday, January 12, 2024
Public Policy, Government, State, Local, Elections, Campaigns, Other Policy Issues, United Nations, Information, United, Security, Accounting, Management

Merhi is running on a platform of Lower Tax Payments For All.

Key Points: 
  • Merhi is running on a platform of Lower Tax Payments For All.
  • 1) Lowering taxes by lowering assessments, which lower monthly mortgage and rent; by overhauling BCAD and revising appraisal methods.
  • Residents want lower property assessments and Merhi wants to help them by creating the Smart Tax Initiative to lower their property tax payments.
  • Merhi understands the challenge of high property tax payments facing homeowners and those who hope to buy a home.