PENN Entertainment Announces Partnership With National Hockey League for Online Sports Betting Brands, ESPN BET and theScore Bet
PENN Entertainment, Inc. (“PENN” or the “Company”) (Nasdaq: PENN) and the National Hockey League (“NHL”) announced today a partnership that designates PENN’s online sports betting brands, ESPN BET in the U.S. and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL.
- PENN Entertainment, Inc. (“PENN” or the “Company”) (Nasdaq: PENN) and the National Hockey League (“NHL”) announced today a partnership that designates PENN’s online sports betting brands, ESPN BET in the U.S. and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL.
- As official league partners, ESPN BET and theScore Bet will have access to a host of entitlements, including IP rights, and media and marketing integrations across League programming and premium NHL experiences.
- ESPN BET, which launched on November 14 in 17 states, is a newly-branded online sportsbook operated by PENN Entertainment that combines ESPN’s industry-leading brand and multiplatform reach with PENN Entertainment’s proprietary in-house technology and deep sportsbook operational expertise.
- “There’s definite excitement in being one of the first leagues to partner with ESPN BET and PENN Entertainment,” said Jason Jazayeri, NHL Vice President, Business Development.