IAB Tech Lab Launches Open Source Initiative to Increase Cross-Industry Transparency and Collaboration
NEW YORK, July 29, 2021 /PRNewswire/ -- IAB Tech Lab announced today the launch of its Open Source Initiative with the aim to increase transparency and collaboration across the advertising community.
- NEW YORK, July 29, 2021 /PRNewswire/ -- IAB Tech Lab announced today the launch of its Open Source Initiative with the aim to increase transparency and collaboration across the advertising community.
- The initiative will be governed by the IAB Tech Lab Architecture Group composed of Extreme Reach, GroupM, GumGum, Oracle, Tapad, and The Trade Desk.
- "The Open Source Initiative aims to support the growth of open standards, drive adoption, and share skills and applications to ensure that technology works for everyone."
- "The Open Source Initiative provides an opportunity to enhance collaboration and increase more adoption of standards and software solutions to help support the advertising industry needs."