World Federation of Advertisers

MediaGo, the intelligent advertising platform under Baidu Global, partners with Pixalate to strengthen its anti-fraud technology.

Retrieved on:

Friday, September 15, 2023

Advertising, Partnership, World Federation of Advertisers, Deep learning, Media Rating Council, CTV, MRC, World government, IVT, SAN, Filtration, Baidu, Fraud, WFA, Mobile phone, Pharmaceutical industry

SAN FRANCISCO, Sept. 15, 2023 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced a global partnership with Pixalate, the world's leading technology cross-platform ad fraud detection and prevention, to provide advertisers high-quality traffic inventory and foster fairness and transparency in ad market transactions.

Key Points:

Leveraging data from Pixalate, MediaGo utilizes big data analysis and deep learning capabilities to generate traffic interception rules to mitigate suspicious advertising activity.
Following MediaGo's strategic investments for advertising quality, ad viewability rates improved by approximately 20% in Q2 2023.
"Pixalate is thrilled to partner with a global company like Baidu," said Jalal Nasir, CEO of Pixalate.
"Our collaboration enhances MediaGo's ability to combat the advanced ad fraud activity that plagues programmatic advertising."

MediaGo, the intelligent advertising platform under Baidu Global, partners with Pixalate to strengthen its anti-fraud technology.

Retrieved on:

Friday, September 15, 2023

SAN FRANCISCO, Sept. 15, 2023 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced a global partnership with Pixalate, the world's leading technology cross-platform ad fraud detection and prevention, to provide advertisers high-quality traffic inventory and foster fairness and transparency in ad market transactions.

Key Points:

Leveraging data from Pixalate, MediaGo utilizes big data analysis and deep learning capabilities to generate traffic interception rules to mitigate suspicious advertising activity.
Following MediaGo's strategic investments for advertising quality, ad viewability rates improved by approximately 20% in Q2 2023.
"Pixalate is thrilled to partner with a global company like Baidu," said Jalal Nasir, CEO of Pixalate.
"Our collaboration enhances MediaGo's ability to combat the advanced ad fraud activity that plagues programmatic advertising."

Catalyte Acquires The Agency Shop to Expand Its Digital Marketing Apprentice Programs

Retrieved on:

Monday, January 9, 2023

Research, World Federation of Advertisers, Pilot Project on Children used by adults in the commission of crime, Software, Agency shop, Partnership, Advertising, Marketing, World government, Catalytic reforming

BALTIMORE, Jan. 9, 2023 /PRNewswire-PRWeb/ -- After a year of a successful partnership between the two companies, Catalyte has acquired The Agency Shop, a digital marketing consultancy. This move bolsters Catalyte's expanding digital marketing business unit supplying leading digital agencies and in-house media departments with the high-quality and diverse talent they need to succeed. The founders of The Agency Shop, Eric Yang, Lance Hollander and Kevin Woo, will join Catalyte's leadership team.

Key Points:

BALTIMORE, Jan. 9, 2023 /PRNewswire-PRWeb/ -- After a year of a successful partnership between the two companies, Catalyte has acquired The Agency Shop, a digital marketing consultancy.
This move bolsters Catalyte's expanding digital marketing business unit supplying leading digital agencies and in-house media departments with the high-quality and diverse talent they need to succeed.
The founders of The Agency Shop, Eric Yang, Lance Hollander and Kevin Woo, will join Catalyte's leadership team.
"The Agency Shop came to us with the idea that we could apply our market-tested process for uncovering, unlocking and unleashing software development talent to the digital marketing industry," said Matthew Derella, CEO of Catalyte.

Pixability Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts

Retrieved on:

Wednesday, June 29, 2022

BOSTON, June 29, 2022 /PRNewswire/ -- Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced it has become an official member of the Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA). The company has been tapped to play a leading role in helping to establish contextual, brand safety and suitability guidelines for the advertising industry while increasing trust and transparency for advertisers. Pixability has been working closely with GARM since the initiative's inception to help move the marketplace forward with regard to standards and education, and will now become a key member of a group of select ad technology companies that have been invited to officially join the initiative. In October 2021, Pixability released a major study in collaboration with GARM titled What Every Agency Should Know About Brand Safety, Brand Suitability & Performance on YouTube. The study became a critical educational resource for agencies and brands seeking a deeper understanding of safety and suitability issues on YouTube.

Key Points:

The company has been tapped to play a leading role in helping to establish contextual, brand safety and suitability guidelines for the advertising industry while increasing trust and transparency for advertisers.
In October 2021, Pixability released a major study in collaboration with GARM titled What Every Agency Should Know About Brand Safety, Brand Suitability & Performance on YouTube .
The study became a critical educational resource for agencies and brands seeking a deeper understanding of safety and suitability issues on YouTube.
It brings together advertisers, agencies, media companies, platforms, industry organizations and, most recently, ad tech providers.

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts

Retrieved on:

Thursday, May 12, 2022

We are excited to partner with GARM to build those standards for brand safety, suitability and now contextual targeting.

Key Points:

We are excited to partner with GARM to build those standards for brand safety, suitability and now contextual targeting.
GARM was established by the WFA to address the challenges of harmful content on digital media platforms and its monetization via advertising.
GumGums accredited contextual intelligence platform Verity natively implements the GARM: Brand Safety Floor + Suitability Framework into GumGum Threat Categories.
The Global Alliance for Responsible Media (GARM) was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues.

Consumers call on brands to take a stand for Ukraine, according to a survey report

Retrieved on:

Wednesday, March 16, 2022

Two-thirds (67%) of UK consumers and half (51%) of US consumers believe that brands should call on politicians at home to do more about Russia-Ukraine relations.

Key Points:

Two-thirds (67%) of UK consumers and half (51%) of US consumers believe that brands should call on politicians at home to do more about Russia-Ukraine relations.
Furthermore, over half (55%) of UK consumers and more than two-fifths (43%) of US consumers claim that brands have a responsibility to rally against injustice.
And it isn't just corporate accountability that consumers request from brands almost nine-in-ten (86%) of UK consumers believe corporations should support causes that help civilians affected by the war.
If you're part of a team that creates brands, ads or innovative new products, then we think you're a creator.

Pixalate Launches Self-Service Ad Trust & Safety API Suite, Making Ad Fraud Protection Technology Accessible to Millions of Mobile and CTV App Developers

Retrieved on:

Thursday, December 16, 2021

When fraudulent activity is discovered, an app is typically delisted from the ad exchanges and/or the major app stores.

Key Points:

When fraudulent activity is discovered, an app is typically delisted from the ad exchanges and/or the major app stores.
"We believe fraud prevention technology should be accessible to allbecause no one is safe from ad fraud until everyone is safe.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising.
Pixalate offers the only system of collaborative solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud.

VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions

Retrieved on:

Wednesday, October 13, 2021

Software and data platform, VideoAmp , today announced a partnership with HyphaMetrics , the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients.

Key Points:

Software and data platform, VideoAmp , today announced a partnership with HyphaMetrics , the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients.
The partnership will integrate HyphaMetrics omni-channel cross-device panel measurement with VideoAmps commingled TV viewership data to facilitate cutting edge audience insights.
Weve been especially impressed with HyphaMetrics innovative, patented measurement tech stack and we look forward to working together to develop new measurement solutions for buyers and sellers of cross-screen advertising.
VideoAmps early adoption of HyphaMetrics unique panel-based dataset is aligned with the WFAs blueprint for Cross-Media Measurement, which outlines the merging of census data with panel data to facilitate the most comprehensive understanding of consumer media behavior.

Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech

Retrieved on:

Monday, September 20, 2021

The goal is to combat online hate speech through education and action.

Key Points:

The goal is to combat online hate speech through education and action.
This includes responsible social media dialog and behaviors and using social platforms' tools for reporting online hate speech incidents.
"More than 80% of Americans feel responsible for being part of the solution to tackle online hate speech.
In partnership with the ANA, #EngageResponsibly advances this vital GARM work to improve brand safety on the critical issue of online hate speech.

OpenWeb Expands Commitment to Brand Safety by Joining GARM [Global Alliance for Responsible Media]

Retrieved on:

Thursday, August 5, 2021

"At OpenWeb, we are committed to creating safer and more engaging environments for readers, creating a more open, healthier web," said Nadav Shoval, CEO and Co-founder of OpenWeb.

Key Points:

"At OpenWeb, we are committed to creating safer and more engaging environments for readers, creating a more open, healthier web," said Nadav Shoval, CEO and Co-founder of OpenWeb.
"OpenWeb and GARM have perfectly complementary missions, and we're proud to be a part of the Alliance."
The Global Alliance for Responsible Media (GARM) is an initiative led by the World Federation of Advertisers and brings together advertisers, agencies, media companies, platforms and industry organisations to improve digital safety.
Members of the Global Alliance for Responsible Media recognise the role that advertisers can play in collectively pushing to improve the safety of online environments.