Marketing strategy

Digital Edge Marketing Expands Leadership Team with Key Hire and New Transitions

Retrieved on: 
Monday, March 6, 2023
Knowledge, Travel, Growth, Marketing strategy, Tourism, Marketing, Vice, Strategic planning

JACKSONVILLE, Fla., March 6, 2023 /PRNewswire/ -- Digital Edge Marketing is pleased to announce Nick Obukhov as the new Vice President of Marketing Strategy.

Key Points: 
  • JACKSONVILLE, Fla., March 6, 2023 /PRNewswire/ -- Digital Edge Marketing is pleased to announce Nick Obukhov as the new Vice President of Marketing Strategy.
  • Nick's arrival enriches Digital Edge's senior leadership team and reinforces the agency's commitment to delivering unparalleled value to its clients.
  • "We are thrilled to welcome Nick to our team and extend our congratulations to Mae and Kim for their recent transitions," said Mya Surrency, Co-Founder of Digital Edge Marketing.
  • The Digital Edge team collectively brings more than 100 years of experience in destination marketing, group sales and hotel sales.

New Global Brand Strategy Puts Canada on the Map as the Destination that Inspires Openness

Retrieved on: 
Thursday, February 23, 2023
Marketing, Convention (meeting), Maple Leaves (EP), Agriculture, Destination Canada, Blue Monday, Senior, Digital, Partnership, Travel, Mining, Thought, Forestry, Growth, TED, Episcopal conference, Marketing strategy, Map, GDP, COVID-19, Tourism

VANCOUVER, BC, Feb. 23, 2023 /PRNewswire/ - Destination Canada, the national tourism organization, introduced its new global brand strategy to put Canada on the map as the destination that inspires openness.

Key Points: 
  • VANCOUVER, BC, Feb. 23, 2023 /PRNewswire/ - Destination Canada, the national tourism organization, introduced its new global brand strategy to put Canada on the map as the destination that inspires openness.
  • This bold brand ambition is pushing Destination Canada to embrace unique ways of engaging a global audience.
  • Through a first-of-its kind partnership with TED, Destination Canada is creating a global conversation about openness.
  • Destination Canada unveiled its new brand positioning with a campaign that invited Americans to take a new kind of leave - a Maple Leave and escape for a stress-free vacation to Canada.

Xvisio SeerLens™ One AR Glasses Use Multiple STMicroelectronics Sensor Technologies

Retrieved on: 
Saturday, January 28, 2023
Wearables, Mobile Technology, Mobile, Wireless, Technology, Semiconductor, Metaverse, Software, Hardware, Electronic Design Automation, Consumer Electronics, Artificial Intelligence, AR, Microsoft Windows, Epson, SOP, HUD, STMicroelectronics, Proper map, HMD, Transport, BSI, Marketing strategy, Ubuntu, IMU, Ecosystem, XR, Digi-Key, SPIE, CES, Perception, SDK, 6DOF, Personal computer, AI, Android, Creative industries, Satellite navigation device, Mouser

Today, at SPIE AR/VR/MR conference Xvisio Technology, an industry-leading XR core perception and tracking technology provider, and STMicroelectronics jointly introduce an enhanced model of Xvisio SeerLens™ One AR glasses product for enterprises.

Key Points: 
  • Today, at SPIE AR/VR/MR conference Xvisio Technology, an industry-leading XR core perception and tracking technology provider, and STMicroelectronics jointly introduce an enhanced model of Xvisio SeerLens™ One AR glasses product for enterprises.
  • The upgraded AR glasses use state of the art image sensor and IMU technologies from ST.
  • The SeerLens™ One is a USB-tethered AR glasses with Xvisio’s industry leading on-board vSLAM engine and industry-leading free form prism optics from Epson.
  • ST’s sensor technologies are critical to the cutting-edge performance of the AR glasses.

Solecta® partners with Lubrizol® to bring novel membrane separation solutions to market

Retrieved on: 
Thursday, February 16, 2023
Science, Filtration, Food, Marketing strategy, Partnership, Lubrizol

"This is a game-changing collaboration in the membrane separations space," said Melinda Burn, Vice President Strategic Marketing, Solecta, Inc. "It harnesses the capabilities of two industry leaders to develop innovative membrane solutions to tackle our clients' most challenging separation problems."

Key Points: 
  • "This is a game-changing collaboration in the membrane separations space," said Melinda Burn, Vice President Strategic Marketing, Solecta, Inc. "It harnesses the capabilities of two industry leaders to develop innovative membrane solutions to tackle our clients' most challenging separation problems."
  • Solecta is a global leader in membrane separation technologies for industrial filtration of high value process streams.
  • Complimenting Solecta's proprietary membrane formulation, casting and element design capabilities, Lubrizol brings world class polymer and formulating experience and the ability to synthesize scalable molecules for membrane applications.
  • "Partnering with Solecta is a win-win to bring these separation solutions to market," said Matt Joyce, Vice President, Corporate New Business Development, for Lubrizol.

MODINE CREATES COMFORTABLE AIR ALONG THE COASTLINE WITH LAUNCH OF SENTINEL® HIGH HUMIDITY

Retrieved on: 
Wednesday, February 8, 2023
K-12, Airedale, NYSE, Gulf Coast of the United States, Marketing strategy, Engineering, HVAC, Freezing, Atmosphere, Modine Manufacturing, Temperature, School, Student, IAQ, Modine, Environment, Ventilation, Heating, ventilation, and air conditioning

RACINE, Wis., Feb. 8, 2023 /PRNewswire/ -- Modine Manufacturing Company (NYSE: MOD), a technology leader in the HVAC industry, is continuing to showcase its commitment to providing K-12 schools with adequate, comfortable ventilation solutions with the recent launch of its Sentinel® High Humidity.

Key Points: 
  • The Sentinel® High Humidity is designed to provide accurate temperature and humidity control in humid climates, such as the Gulf Coast, with a dual coil/fan arrangement.
  • With a dedicated outside air pretreatment coil, the unit is able to introduce dehumidified, comfortable air into classrooms and provide high-quality ventilation.
  • Thanks to the dual coil and dual fan arrangement, the Sentinel® High Humidity can introduce clean, outside air into classrooms without high levels of moisture being an issue."
  • The Sentinel® High Humidity can dehumidify outside air up to 500 cubic feet per minute thanks to the dedicated outside air pretreatment coil.

Amlan International to Showcase Natural Mineral Technology at International Production and Processing Expo (IPPE)

Retrieved on: 
Thursday, January 12, 2023
Disease, Livestock, NAE, Emerging technologies, Eimeria, NEC Corporation of America, IPPE, IPSF, Coccidiosis, Eastman Kodak Co. v. Image Technical Services, Inc., Government, Sustainability, Leanne, Dir, Poultry, Southern International Productions, Robert B. Hall (Japanologist), NYSE, TV5 Media Center, Effect, Marketing strategy, ODC, Ammonia, Growth, PH, Research, Innovation, Media center, Aquaculture, Feed manufacturing, Agriculture

Last year at IPPE, Amlan expanded its product portfolio with the launch of Phylox (available in select international markets).

Key Points: 
  • Last year at IPPE, Amlan expanded its product portfolio with the launch of Phylox (available in select international markets).
  • Phylox is a research-backed, natural alternative to anticoccidial drugs that supports gut health naturally thus improving productivity and, in turn, driving producers' profits.
  • Vertical integration allows Amlan to leverage Oil-Dri's mineral science expertise to develop novel, natural feed additives.
  • Oil-Dri Corporation of America doing business as “Amlan International” is a publicly traded stock on the New York Stock Exchange (NYSE: ODC).

Powered by Sendoso, LexisNexis Takes Home Gold from Chief Marketer Pro Awards

Retrieved on: 
Wednesday, December 21, 2022
Professional Services, Marketing, Communications, Digital Marketing, Data Analytics, Other Communications, Marketing, ROI, LexisNexis, Noise, Partnership, Translation, Amazon, Gold, Marketing strategy, Professional Services, Marketing, Communications, Digital Marketing, Data Analytics, Other Communications

LexisNexis Legal & Professional® , a leading global provider of information and analytics, took home the Best Direct Mail Campaign at this year’s distinguished Chief Marketer Pro Awards .

Key Points: 
  • LexisNexis Legal & Professional® , a leading global provider of information and analytics, took home the Best Direct Mail Campaign at this year’s distinguished Chief Marketer Pro Awards .
  • In partnership with Sendoso , the leader in delivering branded, B2B experiences through gifting, LexisNexis’ Gold Winner campaign “Let’s Stir it Up” finished ahead of Silver Winner Michelob ULTRA Pure Gold and Bronze Winner HelloFresh.
  • The Chief Marketer Awards honor excellence in promotional marketing from brands across the world.
  • So LexisNexis partnered with Sendoso to create a unique marketing strategy that combined the best of direct mail and corporate gifting.

Lumentum Names Caroline Pan as Senior Vice President and Chief Marketing Officer

Retrieved on: 
Tuesday, January 3, 2023
Venture, Intel, Corporation, Mechanical engineering, Pan, Harvard Business School, Marketing strategy, Hewlett-Packard, SAN, Honeywell, Emerging market, Communication, Robotics, Senior, Mechanical, R, Automation, Lloyds Bank Corporate Markets, Massachusetts Institute of Technology, MBA, Defensive strategy (marketing), Ford Motor Company, Management, Bright Machines, Innovation

SAN JOSE, Calif., Jan. 3, 2023 /PRNewswire/ -- Today, Lumentum Holdings Inc. (" Lumentum "), a market-leading designer and manufacturer of innovative optical and photonic products, announced the appointment of Caroline Pan as Senior Vice President and Chief Marketing Officer, reporting to Alan Lowe, President and Chief Executive Officer.

Key Points: 
  • SAN JOSE, Calif., Jan. 3, 2023 /PRNewswire/ -- Today, Lumentum Holdings Inc. (" Lumentum "), a market-leading designer and manufacturer of innovative optical and photonic products, announced the appointment of Caroline Pan as Senior Vice President and Chief Marketing Officer, reporting to Alan Lowe, President and Chief Executive Officer.
  • Pan will be responsible for leading Strategic Marketing, Corporate Marketing and Communications, and Lumentum Ventures, a company-wide initiative to drive market expansion through breakthrough innovation.
  • "I am thrilled to welcome Caroline to Lumentum," said President and CEO, Alan Lowe.
  • "I could not be more pleased to have the opportunity to join Lumentum as their Chief Marketing Officer at this particular inflection point in the company's evolution," said Pan.

Amlan International Announces Executive Promotions

Retrieved on: 
Tuesday, December 13, 2022
Communication, Poultry, ODC, NYSE, Bachelor, Regulatory affairs, Veterinary medicine, Government, Marketing strategy, Marketing, Innovation Center station, Eastman Kodak Co. v. Image Technical Services, Inc., Doctor of Philosophy, Innovation, Auburn University, NEC Corporation of America, Ethanol, Growth, Livestock, Bachelor of Science, Research, Food, Physiology, University, Skolkovo Innovation Center, Feed manufacturing, Management, Renewable energy, Virginia Tech, Science, Agriculture, Northeastern University
Key Points: 

    Wolters Kluwer Compliance Solution executives win industry recognition

    Retrieved on: 
    Wednesday, December 14, 2022
    Professional Services, Technology, Finance, Software, Consulting, Banking, Publication, AI Global Media, AEX, Software, Woman, Businessperson, Marketing strategy, Accounting, Digital, Risk management, Marketing, Cukurova Finance International Ltd v Alfa Telecom Turkey Ltd, U.S. News & World Report, Risk, Financial adviser

    Executives at Wolters Kluwer Compliance Solutions have won senior leadership awards celebrating excellence and innovation.

    Key Points: 
    • Executives at Wolters Kluwer Compliance Solutions have won senior leadership awards celebrating excellence and innovation.
    • Shreya Shankar , Vice President of Marketing & Strategy for Wolters Kluwer Compliance Solutions, is a recipient of a CEO Today award celebrating Business Women of the Year.
    • Another recipient of industry recognition is Steven Meirink , Executive Vice President and General Manager of Wolters Kluwer Compliance Solutions, who has been named Digital Lending Solutions Executive of the Year by CEO Monthly magazine.
    • On behalf of Wolters Kluwer Compliance Solutions, Id like to thank the editors and judging panels of these distinguished industry publications for their continued interest in and recognition of our business, Meirink said.