Marketing strategy

Consumer-facing companies risk irrelevance due to a lack of bold transformation plans

Retrieved on: 
Wednesday, November 28, 2018
Marketing, Microeconomics, Market economics), Competition, Competitive advantage, Marketing strategy, Strategic management, Brand management, Customer experience

"The thinking that has guided consumer-facing industries for decades is not the thinking that will enable them to succeed going forward.

Key Points: 
  • "The thinking that has guided consumer-facing industries for decades is not the thinking that will enable them to succeed going forward.
  • It's vital that businesses grasp the fundamentally different expectations, wants and needs of the future consumer."
  • Companies that take leadership on the values and concerns of the stakeholders that matter most to their business, their tribe, will gain competitive advantage.
  • Companies can show the transparent, positive impact of their product or service in order to better appeal to their target consumers.

Night Vision Technologies Market Forecasts 2018-2028

Retrieved on: 
Monday, November 26, 2018
Business, Product management, Disruptive innovation, Innovation, Strategic alliance, Economy, Strategic management, Marketing strategy, Technology strategy

- What does the future hold for the night vision industry?

Key Points: 
  • - What does the future hold for the night vision industry?
  • - Where should you target your business strategy?
  • - Which disruptive technologies should you invest in?
  • - Which companies should you form strategic alliances with?

Teads Announces New Hires and Executive Promotion

Retrieved on: 
Wednesday, November 21, 2018
Marketing, Microeconomics, Market economics), Brand management, Marketing research, Marketing strategy, Positioning, Product management

NEW YORK, Nov. 21, 2018 /PRNewswire/ --Teads, The Global Media Platform, today announces hiring Monique Pintarelli and Lauren Douglass into the North American commercial team.

Key Points: 
  • NEW YORK, Nov. 21, 2018 /PRNewswire/ --Teads, The Global Media Platform, today announces hiring Monique Pintarelli and Lauren Douglass into the North American commercial team.
  • Lauren Douglass has been brought on as VP of Marketing, North America to strengthen Teads' positioning in the industry amongst brands, agencies, and publishers.
  • Monique Pintarelli has been tapped as Teads' new VP of West Coast Sales.
  • Teads partners with the leading marketers, agencies and publishers through its team of 700+ people in 26 countries.

Phase Change Materials: Technologies and European Markets

Retrieved on: 
Monday, November 19, 2018
Innovation economics, Economy, Market research, Business intelligence, Competition, Business economics, Business, Competitive intelligence, Marketing strategy, Innovation

This research report incorporates an in-depth analysis of the European PCM market, including market estimates and trends through 2023.The report analyzes the market dynamics of such applications across Europe.

Key Points: 
  • This research report incorporates an in-depth analysis of the European PCM market, including market estimates and trends through 2023.The report analyzes the market dynamics of such applications across Europe.
  • Major players, competitive intelligence, innovative technologies, market dynamics and market opportunities are discussed in detail.
  • European phase change materials technologies are analyzed by phase change material type, application and country analysis.
  • Furthermore, the report also includes an analysis of patents over the past two to three years in Europe.

Pharmaceutical Companies are Introducing More Immunology Products into the Market, Causing an Expansion in Competition Around the Globe

Retrieved on: 
Wednesday, November 14, 2018
Economy, Competition, Business economics, Market research, Business intelligence, Marketing strategy, Marketing, Pharmaceutical industry, Competitive intelligence

Each of this year's Immunology reports each profile more companies and products than the previous reports in 2016.

Key Points: 
  • Each of this year's Immunology reports each profile more companies and products than the previous reports in 2016.
  • As the market expands, PFI's research captures the key sales and marketing changes in these leading pharmaceutical companies, profiling their responses to increased competition.
  • The reports indicate that each company has their own unique responses to market trends and increased competition," says Cochran.
  • PharmaForce International (PFI) is a competitive intelligence firm with over two decades of experience in the pharmaceutical and biotech industries.

Visiongain Report Offers Transformative Insights on $18.2bn Night Vision Technologies Market

Retrieved on: 
Friday, November 9, 2018
Economy, Business, Product management, Disruptive innovation, Innovation, Strategic alliance, Strategic management, Marketing strategy, Technology strategy

What does the future hold for the night vision industry?

Key Points: 
  • What does the future hold for the night vision industry?
  • Where should you target your business strategy?
  • Which disruptive technologies should you invest in?
  • Which companies should you form strategic alliances with?

Curcumin Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026

Retrieved on: 
Thursday, November 8, 2018
Economy, Competition, Market share, Market structure, Marketing performance measurement, Marketing strategy

The report also includes macroeconomic indicators, along with an outlook on curcumin for the global market.It includes the drivers and restraints of the global curcumin market, and their impact on each region during the forecast period.

Key Points: 
  • The report also includes macroeconomic indicators, along with an outlook on curcumin for the global market.It includes the drivers and restraints of the global curcumin market, and their impact on each region during the forecast period.
  • The report also comprises the study of current industry trends and opportunities for curcumin.It also includes value chain analysis.
  • In order to provide the users of this report with a comprehensive view of the market, we have included detailed competitiveness analysis, market key players, and strategic overview.
  • Following North America, the European curcumin market is expected to hold the second-largest market share throughout the forecast period.

Data Protection as a Service Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Retrieved on: 
Wednesday, November 7, 2018
Cloud infrastructure, Computing, Business intelligence, SWOT analysis, Strategic management, Cloud computing, Information and communications technology, Economy, Marketing, Marketing strategy

Global Data Protection as a Service (DPaaS) Market: Scope of the Report

Key Points: 
  • Global Data Protection as a Service (DPaaS) Market: Scope of the Report
    The Data Protection as a Service (DPaaS) market can be segmented based on deployment model, services, enterprise size, industry,and region.The deployment model segment is classified into public cloud,private cloud, and hybrid cloud.
  • Global trends have also been added in the Data Protection as a Service (DPaaS) study.
  • This section also identifies and includes various recent developments carried out by the leading players of theData Protection as a Service (DPaaS) market.
  • Company profiling includes company overview, major business strategies adopted, SWOT analysis, and market revenues between 2016 and 2018.

CleverTap Launches CleverTap4Good, Enabling Non-Profits to Execute More Effective Mobile Campaigns

Retrieved on: 
Tuesday, November 6, 2018
Economy, Marketing, Business, Marketing strategy, Marketing automation, Mobile marketing, Fundraising

SAN FRANCISCO, Nov. 6, 2018 /PRNewswire/ -- CleverTap, the advanced mobile marketing solutions provider, today announced their philanthropy program: CleverTap4Good.

Key Points: 
  • SAN FRANCISCO, Nov. 6, 2018 /PRNewswire/ -- CleverTap, the advanced mobile marketing solutions provider, today announced their philanthropy program: CleverTap4Good.
  • Today's non-profits start thinking of marketing automation early on to reach potential donors/partners but often lack the resources to do so.
  • For brands that do not have the expertise to implement this on their own, CleverTap's mobile marketing experts will work closely with them to understand their objectives and help build and execute an effective mobile marketing strategy.
  • Among the many organizations currently using CleverTap, fundraising platform Ketto has raised more than $50M for social, creative, and charitable causes.

CleverTap Launches CleverTap4Good, Enabling Non-Profits to Execute More Effective Mobile Campaigns

Retrieved on: 
Tuesday, November 6, 2018
Economy, Marketing, Business, Marketing strategy, Marketing automation, Mobile marketing, Fundraising

SAN FRANCISCO, Nov. 6, 2018 /PRNewswire/ -- CleverTap, the advanced mobile marketing solutions provider, today announced their philanthropy program: CleverTap4Good.

Key Points: 
  • SAN FRANCISCO, Nov. 6, 2018 /PRNewswire/ -- CleverTap, the advanced mobile marketing solutions provider, today announced their philanthropy program: CleverTap4Good.
  • Today's non-profits start thinking of marketing automation early on to reach potential donors/partners but often lack the resources to do so.
  • For brands that do not have the expertise to implement this on their own, CleverTap's mobile marketing experts will work closely with them to understand their objectives and help build and execute an effective mobile marketing strategy.
  • Among the many organizations currently using CleverTap, fundraising platform Ketto has raised more than $50M for social, creative, and charitable causes.