Marketing strategy

Gozio Health Launches Customer Advisory Board, Hosts First User Group Meeting

Retrieved on: 
Wednesday, June 21, 2023
Other Health, Software, Managed Care, Mobile, Wireless, Networks, General Health, Telemedicine, Virtual Medicine, Data Management, Technology, Practice Management, Other Technology, Health, Strategic planning, CAB, Yale New Haven Health System, Customer advisory council, Marketing strategy, Digital, Hospital, Patient, Growth, UGM, Users' group, SVP, Mobile phone, Management

Gozio Health , an industry-leading, customizable, location-aware mobile engagement platform, announced today that it has formed a Customer Advisory Board (CAB) bringing together senior digital, information, patient experience and marketing executives from leading health systems across the nation.

Key Points: 
  • Gozio Health , an industry-leading, customizable, location-aware mobile engagement platform, announced today that it has formed a Customer Advisory Board (CAB) bringing together senior digital, information, patient experience and marketing executives from leading health systems across the nation.
  • In addition, Gozio held its first User Group Meeting (UGM) on May 8-9, 2023, in Atlanta, where it gathered real-world insights to guide future innovation for increasing consumer engagement and expanding the value proposition of its proven mobile platform.
  • Gozio’s inaugural CAB will serve as a think tank for such areas as the company’s product roadmap, go-to-market strategy and future growth.
  • “Our first UGM was extremely successful, and our team looks forward to applying all that we have learned to product expansion and development.”
    To learn more about Gozio Health, go to www.goziohealth.com .

MODINE OFFERS NPBI® TECHNOLOGY TO COMBAT AIR POLLUTION

Retrieved on: 
Tuesday, June 20, 2023
GPS, Reuters, ASHRAE, Atmosphere, Engineering, GPS Air, Wildfire, COVID-19, Marketing strategy, IAQ, MERV, Noetics, Fungus, CDC, HVAC, K-12, School, Student, Smoke, Filtration, Bacteria, Air pollution, NYSE, Heating, ventilation, and air conditioning, Modine

RACINE, Wis., June 20, 2023 /PRNewswire/ -- With the recent Canadian wildfires creating smoke that has blanketed significant portions of the United States, Modine (NYSE: MOD), a technology leader in the HVAC industry, is offering free Needlepoint Bipolar Ionization to schools for a limited time.

Key Points: 
  • Modine also recommends best practices to K-12 schools to provide students with healthy air to breathe and combat air pollution.
  • "The recent wildfires have created dangerous air quality situations for communities across the east coast," said Kimberly Raduenz, Manager, Strategic Marketing for the IAQ division at Modine.
  • This not only helps create comfortable air to breathe, but it also helps cycle dirty air outside of the building.
  • According to the CDC , it's recommended to have at least five air changes per hour of clean air in an occupied space.

POOLCORP PARTNERS WITH YMCAS TO PROVIDE CRITICAL LIFE-SAVING SWIMMING SKILLS TO UNDERSERVED COMMUNITIES

Retrieved on: 
Wednesday, May 24, 2023
New Orleans metropolitan area, Learning, YMCA, Partnership, Parent, YMCA Philadelphia, Marketing strategy, Swimming, Child, Water, NPT, Memorial Day, Research, Safety, Pharmaceutical industry, Renewable energy, Tutoring

COVINGTON, La., May 24, 2023 /PRNewswire/ -- As May marks the 20th Annual National Water Safety Month and the start of summer swimming season with the upcoming Memorial Day weekend, POOLCORP is once again teaming up with YMCAs across the country to help children learn life-saving swimming skills.

Key Points: 
  • The world's largest wholesale distributor of swimming pool and outdoor living products has donated over $3M to local YMCAs.
  • Research shows that 79% of children in households with an income less than $50,000 have few-to-no swimming skills.
  • In addition, just over a third of U.S. parents say they cannot afford swimming lessons for their children.
  • This year, POOLCORP announced new partnerships with community YMCAs in California, Texas, South Carolina, Ohio, and Massachusetts.

Modine Recommends Top Tips for Creating Comfortable K-12 Classrooms

Retrieved on: 
Tuesday, May 23, 2023
Maintenance, Education, Atmosphere, Marketing strategy, IAQ, CDC, HVAC, School, Student, Air conditioning, NYSE, Heating, ventilation, and air conditioning, Education Week, Modine

RACINE, Wis. , May 23, 2023 /PRNewswire/ -- Modine (NYSE: MOD), a technology leader in the HVAC industry, recognizes how important it is to create comfortable and healthy spaces for students year-round, including those attending K-12 summer school programs. As part of their continued commitment to providing schools with the HVAC solutions and education necessary to maintain pristine indoor air quality (IAQ), Modine recommends some top tips for maintaining great IAQ while summer programs are in session.

Key Points: 
  • As part of their continued commitment to providing schools with the HVAC solutions and education necessary to maintain pristine indoor air quality (IAQ), Modine recommends some top tips for maintaining great IAQ while summer programs are in session.
  • "In many regions across the nation, temperatures can exceed comfortable levels, and we have learned through the pandemic that many schools do not have air conditioning.
  • It's important to take the proper measures to keep the air comfortable and safe so everyone can enjoy the experience and perform at their best."
  • As of May 12, the CDC recommends at least five air changes per hour of clean air in an occupied space.

Labviva Positions for Next Stage of Commercial Growth with Key Executive Hires

Retrieved on: 
Tuesday, May 2, 2023
Research, Technology, Clinical Trials, Software, Biotechnology, Hardware, Pharmaceutical, Health, Science, Other Science, Cloud, Quotient, Molecular biology, Genzyme, University, Senior, Final good, University of Massachusetts, Harvard University, Quotient Technology, Systems engineering, Marketing strategy, MBA, MIT, CJ Affiliate, Sartorius AG, BBA, Computer, Veeva Systems, Master of Engineering, QA, Google Cloud, Engineering, Harvard Business School, RWTH Aachen Faculty of Mathematics, Computer science, and Natural sciences, Management, Mathematics, One by AOL, Commerce, Datavant

Labviva , the AI-driven life sciences procurement platform, today announced the appointment of three new executives to drive key functions.

Key Points: 
  • Labviva , the AI-driven life sciences procurement platform, today announced the appointment of three new executives to drive key functions.
  • Emily Nault joins Labviva as Senior Vice President, Platform Sales and Commerce, Jonathan Sheffi will join Labviva as Vice President, Strategic Marketing and Neal Karasic as Vice President of Product.
  • "We’re thrilled to welcome Emily, Jonathan, and Neal to the Labviva team to support growing market demand," said Siamak Baharloo, CEO of Labviva.
  • Labviva has seamlessly integrated scientific content and products from hundreds of brands and suppliers, to create a unique and efficient onboarding and purchasing experience.

Spesana Launches Advisory Board to Support Company Growth

Retrieved on: 
Tuesday, May 2, 2023
Other Health, Other Science, Pharmaceutical, Research, Telemedicine, Virtual Medicine, Oncology, Medical Devices, Hospitals, Science, Practice Management, Clinical Trials, Medical Supplies, Managed Care, Cardiology, General Health, Biotechnology, Health, Health Technology, Health Insurance, Wyoming Medical Center, Interim, Business development, The Advisory Board Company, Greg Autry, GHS, Stanford University, Hematology, Head, Texas Health Resources, EVP, Roche, Cardiovascular disease, Marketing strategy, Advisory board, Exact sciences, Organization, Internal medicine, Medicine, Baptist Health, Informatics, Philips, Therapy, Prostate cancer, Pharmaceutical industry, Management, Genomics

Spesana has announced the formation of the Spesana Advisory Board with appointments of experienced industry leaders across clinical sites, life science companies and diagnostic labs.

Key Points: 
  • Spesana has announced the formation of the Spesana Advisory Board with appointments of experienced industry leaders across clinical sites, life science companies and diagnostic labs.
  • The Advisory Board will collaborate on strategy for multiple healthcare stakeholders' use of the Spesana Healthcare Platform in clinical, operational, and financial workflows advancing precision medicine.
  • I’m grateful these advisors bring their expertise to the biggest healthtech challenge of the last 25 years,” said Carla Balch CEO of Spesana.
  • Bobbi is a strategic rainmaker having served as Chief Growth Officer, Chief Marketing Officer at Biodesix, a multiple product lab company in precision medicine.

Interlink Electronics, Inc. Announces Dr. Sreeni D. Rao to Head Gas, Environmental & Air Quality Sensors Division

Retrieved on: 
Monday, May 1, 2023
Semiconductor, University, Engineering, Head, Interlink, Electrical engineering, KWJ, Analog Devices, Marketing strategy, Electronics, SEMI, Doctor of Philosophy, Marketing, Computer, Interlink Electronics, Gas, SPEC, MEMS, Biophysical environment, Growth, Panasonic, Management, Northeastern University

IRVINE, Calif., May 1, 2023 /PRNewswire/ -- Interlink Electronics, Inc. (NASDAQ: LINK), a world-leading trusted technology partner in the rapidly advancing world of human-machine interface devices, sensors, membrane switches and other cutting-edge technologies, is pleased to announce the appointment of Dr. Sreeni Rao, PhD, as General Manager of the company's Gas, Environmental and Air Quality Sensing Division, consisting of the SPEC Sensors and KWJ Engineering operations that the company acquired in December 2022. 

Key Points: 
  • Dr. Rao has over 25 years' of technical and business leadership experience in sensors, semiconductors and printed circuits with premier technology companies.
  • He served most recently as Head of Gas and Environmental Sensors and Senior Director of Strategic Marketing for TDK Inc. since 2017.
  • "We believe this area has tremendous potential for growth and we are committed to investing the necessary resources."
  • "I am thrilled to join the team at Interlink Electronics, a company with great leadership and vision," said Dr. Rao.

Hankook Tire Gauge Index: EVs Spark Consumer Demand

Retrieved on: 
Wednesday, April 26, 2023
Desire, Acceleration, EVS, Maintenance, Hankook Tire, EV, Marketing strategy, Gauge, Millennials, Marketing, Fireworks, Generation X

NASHVILLE, Tenn., April 26, 2023 /PRNewswire/ -- The electric vehicle (EV) market in the U.S. is continuing to heat up, according to new data from Hankook Tire's Gauge Index. The latest installment of Hankook's consumer survey found 21% of Americans currently own or lease a hybrid or EV, up from 17% in 2022, and another 34% plan to in the future.

Key Points: 
  • The advanced features of EVs is fueling consumers' interest.
  • The Gauge found one-in-five (20%) say that a vehicle with the latest automotive technology is most appealing to them, and when asked what term they most associate with EVs, "advanced technology" took the top spot (28%).
  • At Hankook, we are excited about the acceleration of the EV market and look forward to supporting our customers as they hit the road."
  • The Hankook Tire Gauge Index is a survey of Americans' attitudes and opinions about driving.

Red Diamond® Coffee & Tea Introduces Sweet Tea & Lemonade Flavor

Retrieved on: 
Wednesday, March 22, 2023
Diamond, Tea, Kroger, Taste, Marketing strategy, Dillons, Red Diamond, Water, Intelligentsia Coffee & Tea

BIRMINGHAM, Ala., March 22, 2023 /PRNewswire/ -- Red Diamond® Coffee & Tea announces the expansion of its ready-to-serve iced tea line with the launch of the new Sweet Tea & Lemonade. The new flavor answers the demand for additional Red Diamond products, highlighting consumers' continued interest in freshly brewed products made with real ingredients. Red Diamond's Sweet Tea & Lemonade is made with tea, water, sugar and real lemon juice. In keeping with the company's commitment to quality and freshness, Red Diamond's iced tea products are not from concentrate and do not contain preservatives.

Key Points: 
  • Available at Select Stores in Texas, Kansas, Nebraska, Louisiana and Missouri
    BIRMINGHAM, Ala., March 22, 2023 /PRNewswire/ -- Red Diamond® Coffee & Tea announces the expansion of its ready-to-serve iced tea line with the launch of the new Sweet Tea & Lemonade.
  • Red Diamond's Sweet Tea & Lemonade is made with tea, water, sugar and real lemon juice.
  • In keeping with the company's commitment to quality and freshness, Red Diamond's iced tea products are not from concentrate and do not contain preservatives.
  • Sweet Tea & Lemonade is a ready-to-serve, gallon-sized iced tea that can only be found in the grocery store's refrigerated section.

Vantage Personal Care Launches Jeesperse® NoLo Self-Emulsifying Bases for Waterless Hair Care Applications

Retrieved on: 
Thursday, March 9, 2023
Marketing strategy, Vantage, Emulsion, Beauty, Skin, Cosmetics

DEERFIELD, Ill., March 9, 2023 /PRNewswire/ -- Vantage Personal Care®, a leading global supplier of naturally derived specialty ingredients and formulations for skin, sun and hair care and color cosmetics, will launch Jeesperse® NoLo, a new product range of self-emulsifying bases for hair care applications, during in-cosmetics Global 2023. 

Key Points: 
  • Vantage Personal Care will feature Jeespere® NoLo in its new Concentrated Conditioner Drops at in-cosmetics Global 2023.
  • The Jeesperse NoLo range joins the Jeesperse family of products, which includes ingredients for both skin and hair care applications.
  • Vantage Personal Care will feature Jeespere NoLo in its new Concentrated Conditioner Drops, a waterless formulation for hair care that is presented in blue tablets versus a traditional liquid conditioner, at in-cosmetics Global 2023.
  • Vantage Personal Care representatives will exhibit at in-cosmetics Global Tradeshow at Stand E40 in Barcelona, Spain March 28-30, 2023.