Snack Brand Orchard Valley Harvest Launches First Brand Campaign Featuring New Mascot, "Ovie"
ELGIN, Ill., June 1, 2023 /PRNewswire/ -- Snacking brand Orchard Valley Harvest (OVH) is launching its first integrated brand campaign starring a hilarious and slightly provocative new spokesperson in an effort to woo younger snackers back to the nut category.
- ELGIN, Ill., June 1, 2023 /PRNewswire/ -- Snacking brand Orchard Valley Harvest (OVH) is launching its first integrated brand campaign starring a hilarious and slightly provocative new spokesperson in an effort to woo younger snackers back to the nut category.
- "We seized the opportunity to create something memorable and unexpected for Orchard Valley Harvest," said John Goetter, Vice President of Marketing at John B. Sanfilippo & Son, Inc., parent company to Orchard Valley Harvest.
- The new brand positioning includes the commitment Orchard Valley Harvest has made to donate 1% of all OVH sales toward tackling child hunger in America.
- Orchard Valley Harvest makes delicious trail mixes, dipped snack nuts, salad toppers and chickpea chips that are packed with real, wholesome goodness.