The Honest Company Inc. Broadens Partnership with Tinuiti; Empowering Continued Growth and Marketplace Expansion
NEW YORK, Dec. 4, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially expanded its scope of work with The Honest Company Inc. [HNST] a digitally-native consumer products company dedicated to creating clean- and sustainably-designed products spanning baby care, beauty, personal care, wellness, and household care, founded by actress Jessica Alba.
- As The Honest Company's official Paid Media Agency, Tinuiti currently oversees the business' Paid Search, Shoppable Media, Paid Social, Affiliate, Marketplaces, and Analytics.
- Evolving paid media strategy to support The Honest Company Inc.'s entire retailer ecosystem and drive total business.
- Improving media performance to drive sales and more efficient ad spend at Target and Honest.com specifically.
- Diana DiGuido, Chief Client Officer at Tinuiti, said: "We're thrilled to broaden our scope of work with The Honest Company and leverage our multi-year partnership to continue supporting their unique business goals.