Audacy Names Boostr New OMS to Bring Greater Efficiency and Profitability to Local Digital Audio Ad Sales
NEW YORK, Sept. 7, 2023 /PRNewswire-PRWeb/ -- Boostr (https://www.boostr.com/), the only advertising management platform built specifically to help complex media organizations scale, today announced Audacy as a new client. Boostr will provide its industry-leading order management system (OMS) solution to Audacy, the leading multi-platform audio content and entertainment organization with the country's best collection of local music, news, and sports brands. Audacy will leverage Boostr's OMS to bolster digital audio advertising campaigns supporting its local markets.
- Boostr's Order Management System will enhance Audacy's Local Digital Audio Ad Sales processes.
- Boostr will provide its industry-leading order management system (OMS) solution to Audacy, the leading multi-platform audio content and entertainment organization with the country's best collection of local music, news, and sports brands.
- Audacy will leverage Boostr's OMS to bolster digital audio advertising campaigns supporting its local markets.
- Boostr's OMS provides real-time visibility into inventory and delivery, enabling Sales and Ad Ops teams to make faster, data-driven decisions about media plan development, optimization, and campaign delivery.