Act-On Marketing Automation expands integration capabilities to drive Open Data Strategy, new use cases for customers
These open up new engagement channels and use cases, within a growing martech and salestech ecosystem.
- These open up new engagement channels and use cases, within a growing martech and salestech ecosystem.
- As marketing technology stacks become increasingly complex and powerful, Act-On is focussed on delivering the easiest to use and most intelligent marketing automation solution, supported by an open data and extensibility philosophy.
- Data and integrations are paramount to B2B marketers in today's digital landscape, ensuring system interoperability while leveraging the single source of truth on customer behavior data that resides in Act-On’s marketing automation platform.
- Act-On’s expansive native, open, and flexible integration capabilities provide marketers with a versatile platform, seamlessly connecting with various data sources, tools, and applications.