Contextual advertising

Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Retrieved on: 
Tuesday, January 24, 2023
Software, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Technology, Other Communications, Digital Marketing, Marketing, Advertising, Communications, Other Technology, Benchmark, CPM, ROI, CMOS, Anatomy, Investment, Forrester, CTV, ABM, Contextual advertising, CTAS, Cryptocurrency, Sales, Telescopic sight, Terminus

Terminus , the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend.

Key Points: 
  • Terminus , the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend.
  • With lower ad fraud and cost-per-mile (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns.
  • But because marketers are under intense budget scrutiny, missing the mark on ad performance isn’t an option,” said Natalie Cunningham , chief marketing officer of Terminus.
  • “Terminus has the lowest ad fraud rate on the market.

Keap Recognized on G2's 2023 Best Software Awards

Retrieved on: 
Thursday, February 9, 2023
Automation, Marketing, Digital, Contextual advertising, Software, G2, Keap

CHANDLER, Ariz., Feb. 9, 2023 /PRNewswire/ -- Keap, the leader in sales and marketing automation software for small businesses, today announced it has been named to G2's 2023 Best Software Awards, placing on the Sales Products list and Marketing and Digital Advertising list. As the world's largest and most trusted software marketplace, G2 is visited by 80 million software buyers each year. Its annual Best Software Awards rank the world's best software companies and products based on authentic, timely reviews from real users.

Key Points: 
  • CHANDLER, Ariz., Feb. 9, 2023 /PRNewswire/ -- Keap , the leader in sales and marketing automation software for small businesses, today announced it has been named to G2's 2023 Best Software Awards , placing on the Sales Products list and Marketing and Digital Advertising list.
  • As the world's largest and most trusted software marketplace, G2 is visited by 80 million software buyers each year.
  • Its annual Best Software Awards rank the world's best software companies and products based on authentic, timely reviews from real users.
  • To be recognized as a Best Software Award winner, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year.

Vantage Tag Systems “Hits for the Cycle” at largest golf show in the world. The PGA Show in Orlando, Florida.

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Wednesday, February 1, 2023
SR1, Health, Safety, GPS, PGA Professional Championship, HD, Cart, Attention, Display, Pace of play, HERO, LED, Village, Artificial intelligence, VTS, Contextual advertising, 6-way, Artificiality, Portrait, Baseball, Vantage, Golf, Growth, High capacity oceanographic lithium battery pack, F&B, AC, SR-1, Philosophy, Maintenance, Temperature, USB, Mobile phone, Satellite navigation device, Financial adviser, Taxicab

SURREY, BC, Canada., Feb. 01, 2023 (GLOBE NEWSWIRE) -- Vantage Tag Systems (VTS) a wholly owned subsidiary of DSG Global [OTCQB:DSGT] is pleased to announce a successful start to 2023 at the largest golf show in the world.

Key Points: 
  • SURREY, BC, Canada., Feb. 01, 2023 (GLOBE NEWSWIRE) -- Vantage Tag Systems (VTS) a wholly owned subsidiary of DSG Global [OTCQB:DSGT] is pleased to announce a successful start to 2023 at the largest golf show in the world.
  • VTS had a very successful show by any definition with the debut of 4 dynamic products for the commercial and consumer golf markets.
  • Just like the complete cycle in baseball, VTS now has a complete portfolio of proven solutions for these growing markets.
  • In January of 2022 the company acquired the worldwide rights to the iconic Shelby line of consumer and utility carts.

Invibes Advertising NV: 21% growth in turnover in 2022

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Thursday, February 2, 2023
Big data, Ecosystem, News, Dell, Captain Goodvibes, Attention, Ticker, Aviation, Philosophy, Culture, Bacardi, CG Power and Industrial Solutions, Advertising, Tourism, Policy, Growth, Intelligence, Ideation, SME, Amazon, Contextual advertising, IKEA, Cryptocurrency, Renewable energy, Marketing

In 2023, Invibes Advertising fully expects to generate further growth across the business, providing more favourable market conditions return.

Key Points: 
  • In 2023, Invibes Advertising fully expects to generate further growth across the business, providing more favourable market conditions return.
  • It is worth noting however, this growth will not be at the expense of the profitability which the Company intends to maintain.
  • Invibes Advertising (Invibes) is an international technology company specialising in digital advertising innovation.
  • Visit: www.invibes.com
    Invibes Advertising is listed on the Euronext Stock Exchange (Ticker: ALINV – ISIN: BE0974299316)
    Read our latest press releases at: https://www.invibes.com/investors.html
    Follow the latest news about Invibes Advertising on: LinkedIn @Invibes Advertising Twitter @Invibes_adv

Topline Financial Credit Union Recognized for Outstanding Marketing Efforts

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Wednesday, January 11, 2023
Social media, Digital, Contextual advertising, Credit union, Marketing, Family, Friends, Topline, Advertising, Senior, Communication, Engagement, Growth, Clothing, Design, Volunteering, Game show, Food, Bank, Property management, Video

MAPLE GROVE, Minn., Jan. 11, 2023 (GLOBE NEWSWIRE) -- Local member-owned cooperative TopLine Financial Credit Union was honored with four marketing awards from the Minnesota Credit Union Network (MnCUN).

Key Points: 
  • MAPLE GROVE, Minn., Jan. 11, 2023 (GLOBE NEWSWIRE) -- Local member-owned cooperative TopLine Financial Credit Union was honored with four marketing awards from the Minnesota Credit Union Network (MnCUN).
  • The Minnesota Credit Union Network Marketing Awards acknowledges the outstanding programs credit unions have created to grow brand awareness and market to members and nonmembers alike.
  • “We are truly honored to be recognized with these four awards from MnCUN,” said Vicki Erickson, Senior Vice President, Marketing and Communications, TopLine Federal Credit Union.
  • TopLine Financial Credit Union , a Twin Cities-based credit union, is Minnesota’s 11th largest credit union, with assets of more than $734 million and serves over 49,000 members.

Practice Fusion case suggests 6 health privacy pointers

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Monday, January 16, 2023
Compliance, Fraud, Privacy policy, Color, Review, Federal Trade Commission, YOU, Candidiasis, Research, Complaint, Disclosure, Depression, Elite Plaza Business Center, Record, Intention, SO, Blog, HIPAA, Digital, Comment, Back pain, Candida, FTC, Practice Fusion, Patient, Tablet, Privacy, Policy, Prescription, Cefuroxime, Thumb, Confidentiality, Industry, Diet, Health care, Pharmacy, Deception, Contextual advertising, Diagnosis, Shingles, Federal Trade Commission Act of 1914, Business Center, WENT, Dietary supplement, Hospital, Medical device, Online shopping, Forbes
Key Points: 

LG NOVA SELECTS COMPANIES, ENTREPRENEURS FOR SECOND ANNUAL MISSION FOR THE FUTURE PROGRAM

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Thursday, January 5, 2023
Metaverse, Avalon, Degenerative disease, Timeline of Genesis patriarchs, Electronics, Architecture, Cooking, Eating, AR, Type 2, Culture, Investment, LG, Future, ESG, LG Electronics, Head, CES, Temperature, Fabrik, Contextual advertising, HD, Health, Insurance, Longevity, Vital signs, Quality of life, Carbon, IOT, Software as a service, Tinnitus, Triage, LG Display, Wind, Innovation, Mental health, Charger, Automation, EV, AI, Heart failure, GLARE, Weight loss, Therapy, Happiness, Atrial fibrillation, Skin, Software, Artificial intelligence, Smartphone, XR, Energetics, Patient, Mission, LCT, VR, Digital health, Robotics, Hearing, Creative industries, Maintenance (technical), Health insurance, Dentistry, Medical device, Medical imaging, Video game, Online shopping, Consumer electronics, Video game console

LAS VEGAS, Jan. 5, 2023 /PRNewswire/ -- The LG Electronics North American Innovation Center – LG NOVA – has announced its new selection of companies in the second annual Mission for the Future Global Search for innovative concepts and transformative solutions that create a positive impact on people and planet. Selected from 2,170 submissions, these companies are joining the LG NOVA program to explore joint business creation with LG NOVA.

Key Points: 
  • Selected from 2,170 submissions, these companies are joining the LG NOVA program to explore joint business creation with LG NOVA.
  • LG NOVA Mission for the Future 2022 companies are:
    AZOVA – a digital health benefits management platform that seeks to make healthcare simpler.
  • Following the exploratory phase, companies may be chosen for a pilot program or to develop the product or concept with LG NOVA and participating businesses within LG.
  • For more information on the Mission for the Future and LG NOVA, please visit www.lgnova.com .

FTC challenges influencer campaign for Warner Bros.’ Shadow of Mordor game

Retrieved on: 
Friday, December 16, 2022
People, Federal Trade Commission, Social media, Warner Bros. Home Entertainment, Language, Nemesis, Fraud, Blog, Advertising, Federal Trade Commission Act of 1914, Privacy, Comment, Complaint, Digital, FTC, Disclosure, Compliance, YouTube, Thumb, Policy, Record, Failure, Warner, Contextual advertising, Deception, Warner Bros., Middle-earth: Shadow of Mordor, Shadow, Internet celebrity, Video game, Online shopping, Real estate, Mordor, Facebook

In the FTCs lawsuit against Warner Bros. Home Entertainment, truth in advertising had a nemesis: paid pitches for Shadow of Mordor that Warner Bros. deceptively claimed were independent reviews.

Key Points: 
  • In the FTCs lawsuit against Warner Bros. Home Entertainment, truth in advertising had a nemesis: paid pitches for Shadow of Mordor that Warner Bros. deceptively claimed were independent reviews.
  • To help launch
    Shadow of Mordor, Warner Bros. brought a social media company on board to coordinate a YouTube influencer campaign.
  • One strategy was to hire influential gamers to post videos promoting Shadow of Mordor videos that ultimately yielded more than 5.5 million YouTube views.
  • In addition to free game access, Warner Bros. paid the influencers cash ranging from hundreds of dollars to five figures.
  • Influencers videos were subject to pre-approval and, according to the terms of the agreement, Warner Bros. will be deemed the author and exclusive owner.
  • Warner Bros. was quite exacting in what else it required of influencers:
    - Video will feature gameplay of the
    Shadow of Mordorgame.
  • - Video will not communicate negative sentiment about Warner Bros. Home Entertainment, its affiliates or the game.
  • Warner Bros. also required One Facebook post or one Tweet by Influencer in support of Video.
  • And for FTC watchers, thats where the story gets almost as interesting as
    Shadow of Mordor.
  • The complaint charges that Warner Bros. falsely represented that the
    Shadow of Mordor gameplay videos reflected the independent opinions or experiences of impartial gamers.
  • The FTC also alleges that, in many cases, Warner Bros. failed to disclose or failed to adequately disclose influencers material connection to the company.
  • For future influencer campaigns, the proposed settlement outlines steps Warner Bros. must take to monitor influencers conduct.

Digital Media Production Software Market to Reach $36.3 Billion, Globally, by 2031 at 12.6% CAGR: Allied Market Research

Retrieved on: 
Monday, December 12, 2022
Cloud, Online, Online game, Interactivity, Social media, Video, Digital technology, Software, Digital, COVID-19, Investment, Growth, Contextual advertising, Interactive television, Marketing, Content creation, Video game, Animal, ICT

PORTLAND, Ore., Dec. 12, 2022 /PRNewswire/ -- Allied Market Research published a report, titled, "Digital Media Production Software Market by Type (Digital Content Creation, Digital Content Management, Interactive TV), by Deployment Mode (On-Premise, Cloud), by Application (Digital Advertising, Online Games, E-learning, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031". According to the report, the global digital media production software industry generated $11.4 billion in 2021, and is anticipated to generate $36.3 billion by 2031, witnessing a CAGR of 12.6% from 2022 to 2031.

Key Points: 
  • PORTLAND, Ore., Dec. 12, 2022 /PRNewswire/ --Allied Market Research published a report, titled, " Digital Media Production Software Market by Type (Digital Content Creation, Digital Content Management, Interactive TV), by Deployment Mode (On-Premise, Cloud), by Application (Digital Advertising, Online Games, E-learning, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031".
  • Download Free Sample Report at:
    Rise in demand for online video games, growth in ICT expenditure, and the rising use of social media marketing drive the growth of the global digital media production software market.
  • However, high initial investments and cyber security threats are responsible for hampering the growth of the digital media production software market.
  • The outbreak of the Covid-19 pandemic had a positive impact on the global digital media production software market, owing to a sudden increase in demand for digital media during the lockdown.