Contextual advertising

Unik Media Group CMO Presented 'Super Affiliate of the Year' Award at Annual Affy Award Program

Retrieved on: 
Monday, March 13, 2023
Contextual advertising, Learning, UMG, Creativity, CMO, Marketing, Lead generation

The Affy Awards recognize excellence in the affiliate marketing industry and took place at the Affiliate Ball in January 2023.

Key Points: 
  • The Affy Awards recognize excellence in the affiliate marketing industry and took place at the Affiliate Ball in January 2023.
  • Carlos Corona Jr., Founder and CMO of Unik Media Group (UMG), was honored with the "Super Affiliate of the Year" award.
  • Unik Media Group hopes that this newest award will help them drive their company further towards success in the years to come.
  • Unik Media Group aims to provide customized solutions to their clients and help them grow their business with a data-driven approach.

Watchfire Announces Purchase of Spectrum Scoreboards

Retrieved on: 
Monday, March 13, 2023
Acquisition, Sale, LED, School, Contextual advertising, H.I.G. Capital, Television, Video game, Spectrum, List of mergers and acquisitions by IBM, Sport

Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports scoreboards and timing displays.

Key Points: 
  • Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports scoreboards and timing displays.
  • Founded in 1971, Spectrum is one of the largest privately-owned manufacturers of sporting event scoreboards.
  • Kyle Dines, VP of Sports, Indoor and Outdoor Advertising at Watchfire, said, “Spectrum shares our commitment to high-quality domestic manufacturing and customer service and provides the ideal complement to Watchfire’s sports product line.
  • “It really is the best possible fit,” said Jim Bishop, co-founder of Spectrum Scoreboards.

L2T Media is honored to be been named a 2023 Google Premier Partner

Retrieved on: 
Monday, March 13, 2023
Contextual advertising, Reputation management, Growth, Media, OTT, SEO, World Premiere (Partners-N-Crime album), Google Ads, ADS

CHICAGO, March 13, 2023 /PRNewswire-PRWeb/ -- Evantson-based digital agency L2T Media has achieved 2023 Premier Partner status in the Google Partners program.

Key Points: 
  • L2T Media is a 2023 Google Premier Partner.
  • CHICAGO, March 13, 2023 /PRNewswire-PRWeb/ -- Evantson-based digital agency L2T Media has achieved 2023 Premier Partner status in the Google Partners program.
  • Recently, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program.
  • The Google Partners program underwent significant changes in 2022, including redefining what it means to be a Premier Partner, through advanced program requirements and offering Premier Partner benefits to promote growth and success with Google Ads.

CentralNic (CNIC): Clarifying the narrative

Retrieved on: 
Saturday, March 11, 2023
Online, Marketing, Growth, Online and offline, CentralNic, Contextual advertising, Research

CentralNic is a UK software company, operating globally through its two businesses, Online Presence and Online Marketing.

Key Points: 
  • CentralNic is a UK software company, operating globally through its two businesses, Online Presence and Online Marketing.
  • Through a series of acquisitions, Online Marketing has become the group’s primary driver, delivering high double-digit revenue and profit growth year-on-year since the group’s first foray in 2019.
  • We believe its focus on M&A-driven growth and lack of investor understanding of the Online Marketing business have been key to its current discount to peers.
  • Click here to view the full report or here to sign up to receive research as it is published.

6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success

Retrieved on: 
Thursday, March 9, 2023
Marketing, Data Management, Communications, Technology, Software, Artificial Intelligence, Intelligence, Synthetic media, Telecommunications, Venrock, Acquisition, Integration, Growth, Microsoft Dynamics, SVP, OEM, Generative, HubSpot, Contextual advertising, Adtech (company), GPT, Customer, AI, Organization, Automation, Microsoft, Health, Sales, Renewable energy

6sense , the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, announced the fifth consecutive year of top-line performance leading into 2023.

Key Points: 
  • 6sense , the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, announced the fifth consecutive year of top-line performance leading into 2023.
  • The company closed their fiscal year with impressive results including overall revenue growth of 70% over last fiscal year, and new customer acquisition and net revenue retention rates that demonstrate the transformative value realized by its customers using 6sense Revenue AI™.
  • 6sense has seen remarkable customer success with the launch of Conversational Email in October 2022, which utilizes Generative AI and GPT technology to meet market demands.
  • “As 6sense continues executing against commitments and the product roadmap, we expect to see this upward trend maintain its momentum.

TOWNSQUARE REPORTS ALL-TIME HIGH NET REVENUE AND ADJUSTED EBITDA IN 2022

Retrieved on: 
Thursday, March 9, 2023
Adjustment, Digital, NYSE, Acquisition, Growth, Contextual advertising, Advertising, Digital marketing, Radio, YOY, EBITDA, Townsquare Media, Investment, Weather, Broadcast Advertising Clearance Centre, Total revenue, FCC, Cryptocurrency, Video game, Holding company, Life insurance, Broadcasting

PURCHASE, N.Y., March 9, 2023 /PRNewswire/ -- Townsquare Media, Inc. (NYSE: TSQ) ("Townsquare", the "Company," "we," "us," or "our") announced today its financial results for the fourth quarter and year ended December 31, 2022.

Key Points: 
  • In 2022, we drove net revenue and Adjusted EBITDA to new highs with strong net revenue growth of +11% year-over-year and Adjusted EBITDA growth of +8% year-over-year.
  • Excluding political revenue of $4.0 million and $1.7 million for the three months ended December 31, 2022 and 2021, respectively, net revenue increased $7.4 million, or 6.8%, to $116.3 million, Digital Advertising net revenue increased $5.2 million, or 16.3%, to $36.8 million, and Broadcast Advertising net revenue increased $0.2 million, or 0.4%, to $55.6 million.
  • Excluding political revenue of $7.5 million and $3.5 million for the years ended December 31, 2022 and 2021, respectively, net revenue increased $41.1 million, or 9.9% to $455.6 million, Digital Advertising net revenue increased $23.1 million, or 19.7%, to $139.9 million, and Broadcast Advertising net revenue increased $4.8 million, or 2.2%, to $216.8 million.
  • Adjusted Net Income increased $24.4 million, primarily driven by the increase in net revenue and a decrease in the provision for income taxes of $16.3 million.

Adpearance Announces Certifications in the Lotus Approved Marketing Program

Retrieved on: 
Wednesday, March 8, 2023
Communication, SEO, Video advertising, Contextual advertising, Partnership, Social media, Advertising, Reputation management, Publishing, Four eyes, Lotus

PORTLAND, Ore., March 8, 2023 /PRNewswire-PRWeb/ -- Lotus has selected Adpearance, a digital marketing company, as a preferred partner for dealers in their Lotus Approved Marketing Program for Digital Advertising, SEO, Social Media, Reputation Management, Dynamic Ad Technologies, Video Advertising, and Foureyes® premium tracking.

Key Points: 
  • Lotus selects Adpearance as a preferred partner for dealers in their Lotus Approved Marketing Program for Digital Advertising, SEO, Social Media, Reputation Management, Dynamic Ad Tech, Video Advertising, and Foureyes® premium tracking.
  • PORTLAND, Ore., March 8, 2023 /PRNewswire-PRWeb/ -- Lotus has selected Adpearance, a digital marketing company, as a preferred partner for dealers in their Lotus Approved Marketing Program for Digital Advertising, SEO, Social Media, Reputation Management, Dynamic Ad Technologies, Video Advertising, and Foureyes® premium tracking.
  • "Adpearance is excited to be a part of the Lotus Approved Marketing Program, making digital marketing services accessible to all Lotus dealers through a robust co-op model," said Maria Alauddin Small, Director of Partnerships at Adpearance.
  • "We're excited to join the Lotus Approved Marketing Program and hit the ground running to help Lotus dealers drive digital marketing success."

With a Two-Year Revenue Growth of 329%, We Are Volume Ranks No. 53 on Inc. Magazine's List of the Northeast Region's Fastest-Growing Private Companies

Retrieved on: 
Wednesday, March 1, 2023
Social media, Digital video, Advertising, Regionals, Life, Marketing, Database, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Growth, Printing Machine (video), Digital, Contextual advertising, Name, WAV, Ridesharing, Cryptocurrency, Publishing, Print

GREENFIELD PARK, N.Y., March 1, 2023 /PRNewswire-PRWeb/ -- Inc. magazine today revealed that We are Volume (WAV) is No. 53 on its third annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies, based in Connecticut, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Northeast economy's most dynamic segment–its independent small businesses.

Key Points: 
  • 53 on its third annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies, based in Connecticut, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.
  • Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Northeast economy's most dynamic segment–its independent small businesses.
  • "Congratulations to our team at We Are Volume who made the 2023 Inc Regionals list of the fastest-growing companies in the Northeast region.
  • "This year's Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America's off-the-charts growth companies.

Smartly.io Makes Strategic C-Suite Addition, Welcoming Snap and Facebook Veteran Brett Wein as Chief Sales Officer

Retrieved on: 
Tuesday, February 28, 2023
Digital Marketing, Internet, Search Engine Marketing, Media, Marketing, Advertising, Communications, Technology, Snap Inc., Growth, Telecommunications, Snap, Travel, Yahoo!, Investment company, Contextual advertising, Workflow, Sales

Smartly.io , the leading digital advertising platform for creative and performance marketers, today announced the appointment of Brett Wein to Chief Sales Officer.

Key Points: 
  • Smartly.io , the leading digital advertising platform for creative and performance marketers, today announced the appointment of Brett Wein to Chief Sales Officer.
  • A media and adtech veteran, Wein has been at the forefront of the evolving media landscape for more than twenty years, with over twelve of those years spent in sales leadership roles at Snap, Inc. and Facebook.
  • Wein will oversee the scale of Smartly.io’s global sales organization, offering world-class solutions and service to the company’s more than 700 customers worldwide.
  • He held additional sales leadership positions at Facebook, working alongside some of the largest technology and telecommunications brands, as well as Yahoo and Ask Jeeves.