Contextual advertising

TransUnion Reinforces Commitment to Media and Entertainment Business with Addition of Industry Veteran Julie Clark

Retrieved on:

Tuesday, May 9, 2023

CHICAGO, May 09, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today that Julie Clark has been named Senior Vice President of the Media and Entertainment business .

Key Points:

CHICAGO, May 09, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today that Julie Clark has been named Senior Vice President of the Media and Entertainment business .
“Five years ago, the TransUnion leadership team and I had a vision to develop an unrivaled portfolio of data-driven marketing solutions.
“When it became time to bring on a new leader of the media and entertainment business, Julie was the logical choice to join TransUnion.
I am confident that she will effectively partner with leaders of the industry to continue the growth of our media and entertainment business.”
In this role, Clark will set the strategic direction for how TransUnion works with the Media and Entertainment category.

Global Outdoor Advertising Market Report 2023: Market to Reach $39.2 Billion by 2030 - Increased Digital Trend is Poised to Transform the Industry

Retrieved on:

Wednesday, April 26, 2023

Pressure, Contextual advertising, COVID-19, Climate change, Investment, Risk, Growth, Digital, Pharmaceutical industry, Video game, Outdoor

DUBLIN, April 26, 2023 /PRNewswire/ -- The "Outdoor Advertising: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

Key Points:

DUBLIN, April 26, 2023 /PRNewswire/ -- The "Outdoor Advertising: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The global market for Outdoor Advertising estimated at US$28.2 Billion in the year 2022, is projected to reach a revised size of US$39.2 Billion by 2030, growing at a CAGR of 4.2% over the analysis period 2022-2030.
Traditional, one of the segments analyzed in the report, is projected to record 4% CAGR and reach US$28.3 Billion by the end of the analysis period.
The U.S. Market is Estimated at $6.6 Billion, While China is Forecast to Grow at 5.7% CAGR
The Outdoor Advertising market in the U.S. is estimated at US$6.6 Billion in the year 2022.

Maxim: Society Pass (Nasdaq: SOPA) Compelling Valuation; 4Q22 EBITDA Beats Forecast; Positive on Organic Growth & M&A

Retrieved on:

Wednesday, April 5, 2023

Click Here ( https://tinyurl.com/3cakppp on Maxim research website) or Here ( https://tinyurl.com/5fh5vnyr on Society Pass website) to view the full Maxim research report.

Key Points:

Click Here ( https://tinyurl.com/3cakppp on Maxim research website) or Here ( https://tinyurl.com/5fh5vnyr on Society Pass website) to view the full Maxim research report.
- 4Q22 results highlight early stages of growth - SoPa's 4Q22 revenue of $2.6M increased significantly from $0.4M in the prior year quarter.
- Outlook - Maxim narrows its EBITDA loss estimate for 2023, primarily due to factoring in better expense control.
- Society Pass is in the early stages of building an SEA e-commerce company with six verticals:
1) Lifestyle.

Maxim: Society Pass (Nasdaq: SOPA) – Compelling Valuation; 4Q22 EBITDA Beats Forecast; Positive on Organic Growth & M&A

Retrieved on:

Wednesday, April 5, 2023

Click Here (on Maxim research website) or Here (on Society Pass website) to view the full Maxim research report.

Key Points:

Click Here (on Maxim research website) or Here (on Society Pass website) to view the full Maxim research report.
• 4Q22 results highlight early stages of growth – SoPa’s 4Q22 revenue of $2.6M increased significantly from $0.4M in the prior year quarter.
• Outlook – Maxim narrows its EBITDA loss estimate for 2023, primarily due to factoring in better expense control.
• Society Pass is in the early stages of building an SEA e-commerce company with six verticals:
1) Lifestyle.

Benjamin Reid Named DAS42’s Chief Consulting Officer

Retrieved on:

Monday, April 3, 2023

DAS42, a provider of award-winning full-stack data technology implementation and advisory services, today announced the appointment of Benjamin Reid as its new Chief Consulting Officer.

Key Points:

DAS42, a provider of award-winning full-stack data technology implementation and advisory services, today announced the appointment of Benjamin Reid as its new Chief Consulting Officer.
In this newly defined role, Ben will lead the company’s consulting services divisions and ensure clients receive high-quality and cost-effective solutions.
Since joining DAS42 in 2021, Ben has led the firm’s team of Principal Consultants and contributed to shaping our strategic direction.
“We are fortunate to have such a skilled and experienced leader within the consulting division of DAS42.

Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022 According to the IAB Internet Advertising Revenue Report

Retrieved on:

Wednesday, April 12, 2023

NEW YORK, April 12, 2023 /PRNewswire/ -- After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. That's according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2022," conducted by PwC.

Key Points:

NEW YORK, April 12, 2023 /PRNewswire/ -- After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022.
That's according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2022," conducted by PwC.
Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year (YoY) totaling $209.7 billion, and overall revenues increased $20.4 billion YoY.
Internet Advertising Revenue Growth has Slowed in 2022, Revenues Still Increased YoY
Buyers are diversifying their spending; digital video, digital audio, and programmatic are beneficiaries.

AdTech Market to Reach $2.9 Trillion, Globally, by 2031 at 14.7% CAGR: Allied Market Research

Retrieved on:

Thursday, March 30, 2023

PORTLAND, Ore., March 30, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "AdTech Market by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), by Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), by Platform (Mobile, Web, Others), by Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031" According to the report, the global adtech industry was valued at $748.20 billion in 2021 and is estimated to generate $2.9 trillion by 2031, witnessing a CAGR of 14.7% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.

Key Points:

However, data security and high investment costs is likely to hinder the market growth during the forecast period.
The outbreak of the COVID-19 pandemic had a less negative impact on the adtech market growth.
Based on application, the large enterprises segment grabbed the highest share of more than three-fifths of the adtech market in 2021 and is expected to dominate the market in 2031.
Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global adtech market.

AdTech Market to Reach $2.9 Trillion, Globally, by 2031 at 14.7% CAGR: Allied Market Research

Retrieved on:

Thursday, March 30, 2023

PORTLAND, Ore., March 30, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "AdTech Market by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), by Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), by Platform (Mobile, Web, Others), by Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031" According to the report, the global adtech industry was valued at $748.20 billion in 2021 and is estimated to generate $2.9 trillion by 2031, witnessing a CAGR of 14.7% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.

Key Points:

However, data security and high investment costs is likely to hinder the market growth during the forecast period.
The outbreak of the COVID-19 pandemic had a less negative impact on the adtech market growth.
Based on application, the large enterprises segment grabbed the highest share of more than three-fifths of the adtech market in 2021 and is expected to dominate the market in 2031.
Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global adtech market.

Amazon Ads Veteran Ed Dinichert to Join TripleLift as Chief Revenue Officer

Retrieved on:

Wednesday, March 29, 2023

Cloud, Resident Representative, Advertising, Partnership, WPP plc, Contextual advertising, CTV, Human, Privacy, RealMedia, 24/7 Media, Digital, Ecosystem, Television, Online shopping, Amazon

NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer. The move comes at an inflection point for the company and the digital ad industry more broadly. New data privacy requirements, a shakeup in platform influence, and a shift in spend to connected television and retail media networks are signaling an immense level of current and future change.

Key Points:

Leads 200+ person global team, oversees customer success, and directs burgeoning commerce media offering
NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer.
Dinichert joins TripleLift from Amazon Ads.
Earlier in his tenure, he was Country Director and employee #1 for Amazon Ads in France.
Before Amazon, Dinichert was a long-time executive at 24/7 Real Media (WPP Group), an OG programmatic media company.

Amazon Ads Veteran Ed Dinichert to Join TripleLift as Chief Revenue Officer

Retrieved on:

Wednesday, March 29, 2023

Cloud, Resident Representative, Advertising, Partnership, WPP plc, Contextual advertising, CTV, Human, Privacy, RealMedia, 24/7 Media, Digital, Ecosystem, Television, Online shopping, Amazon

NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer. The move comes at an inflection point for the company and the digital ad industry more broadly. New data privacy requirements, a shakeup in platform influence, and a shift in spend to connected television and retail media networks are signaling an immense level of current and future change.

Key Points:

Leads 200+ person global team, oversees customer success, and directs burgeoning commerce media offering
NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer.
Dinichert joins TripleLift from Amazon Ads.
Earlier in his tenure, he was Country Director and employee #1 for Amazon Ads in France.
Before Amazon, Dinichert was a long-time executive at 24/7 Real Media (WPP Group), an OG programmatic media company.