Contextual advertising

Aragon Advertising Emerges as #1 in mThink's Blue Book Mid-Year Survey for Best Pay-Per-Call Network

Retrieved on: 
Wednesday, August 30, 2023
Marketing, Advertising, Communications, Social Media, Digital Marketing, Blue book, Contextual advertising

Aragon Advertising, a division of The Aragon Company, is honored to announce its recognition as the leading pay-per-call network in mThink’s Blue Book mid-year survey.

Key Points: 
  • Aragon Advertising, a division of The Aragon Company, is honored to announce its recognition as the leading pay-per-call network in mThink’s Blue Book mid-year survey.
  • This recognition comes after a thorough evaluation by the performance marketing industry's Blue Book survey.
  • The Blue Book survey assesses global pay-per-call networks based on feedback from over 20,000+ industry participants, evaluating aspects such as industry reputation, client base, and technology.
  • Aragon Advertising's placement in this survey shows its ongoing reliability in the industry.

UnidosUS Launches ¿Y La Vacuna? Campaign Dedicated to Vaccine Education Among Latino Families

Retrieved on: 
Tuesday, August 15, 2023
Vaccine, Partnership, Contextual advertising, COVID-19, Language, CDC, UnidosUS, COVID-19 vaccine, National Immunization Technical Advisory Group, Network affiliate, City, Digital, Social media, Safety, Health

WASHINGTON, Aug. 15, 2023 /PRNewswire/ -- UnidosUS, the nation's largest Latino civil rights and advocacy organization, is partnering with the CDC to continue the Esperanza Hope for All program aimed at closing the vaccine gap among Latinos to achieve better health outcomes. As part of these efforts, just in time for National Immunization Awareness Month in August, UnidosUS is launching a new creative public education campaign—¿Y La Vacuna? —to build trust among Latinos in the safety and efficacy of COVID-19 boosters, as well as COVID-19 and flu vaccines.

Key Points: 
  • UnidosUS Esperanza Hope for All program, now in its third year, continues to fight misinformation and increase trust within the Latino community via ¿Y La Vacuna?
  • As part of these efforts, just in time for National Immunization Awareness Month in August, UnidosUS is launching a new creative public education campaign—¿Y La Vacuna?
  • —to build trust among Latinos in the safety and efficacy of COVID-19 boosters, as well as COVID-19 and flu vaccines.
  • "We are proud to continue serving our community as a trusted source of information with our new ¿Y La Vacuna?

Townsquare Announces Second Quarter Results That Demonstrate Ongoing Digital Advertising Strength

Retrieved on: 
Wednesday, August 9, 2023
Note, FCC, Contextual advertising, Marketing, Sale, Broadcast Advertising Clearance Centre, Townsquare Media, EBITDA, Investment, Radio, Digital marketing, Growth, The Company, Digital, Adjustment, NYSE, Clothing, Video game, Security (finance), Cryptocurrency, Life insurance, Arms industry, Broadcasting

PURCHASE, N.Y., Aug. 09, 2023 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare”, the "Company," "we," "us," or "our") announced today its financial results for the second quarter ended June 30, 2023.

Key Points: 
  • “I am pleased to share that Townsquare’s digital growth engine continued to drive results in the second quarter, demonstrating its strength and resiliency, as we delivered second quarter net revenue and Adjusted EBITDA that met our previously issued guidance.
  • With its differentiated and sophisticated products and solutions, our Digital Advertising segment was once again our largest driver of growth, increasing second quarter net revenue by +11% year-over-year.
  • We have three reportable operating segments, Subscription Digital Marketing Solutions, Digital Advertising and Broadcast Advertising.
  • The Digital Advertising segment, marketed externally as Townsquare Ignite, includes digital advertising on our owned and operated digital properties, our first party data digital management platform and our digital programmatic advertising platform.

Pixalate Adds Samsung Smart Hub Apps to May 2023 Global CTV Publisher Trust Indexes: Ranking the Top Programmatic Ad-Supported Apps Across Roku, Amazon Fire TV, and Samsung

Retrieved on: 
Friday, June 23, 2023
Smart TV, Programmatic Commerce, Connected, CTV, Samsung, Contextual advertising, Privacy, PTI Securities & Futures, Amazon Fire TV, IVT, PTI, Ecosystem, Mobile phone, Roku

LONDON, June 23, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store. Pixalate's PTI is a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem.

Key Points: 
  • LONDON, June 23, 2023 /PRNewswire/ -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store.
  • Pixalate's PTI is a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem.
  • Pixalate's monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
  • Here are the top apps in North America in May 2023 across Roku, Amazon Fire TV, and Samsung:
    Top Roku Apps for Programmatic Advertising in North America, May 2023

Totaligent Launches First Tools of Highly Anticipated AI-Powered Marketing Platform

Retrieved on: 
Tuesday, May 23, 2023
Social media, Address, BOCA, Record, Intelligence, Social media marketing, Data analysis, Contextual advertising, SMS, Mobile phone, Online shopping

BOCA RATON, Fla., May 23, 2023 (GLOBE NEWSWIRE) -- Totaligent, Inc. (OTCPK: TGNT), an AI-powered digital marketing platform, announces it has launched its beta website offering three essential tools crucial for successful person-based digital marketing campaigns.

Key Points: 
  • BOCA RATON, Fla., May 23, 2023 (GLOBE NEWSWIRE) -- Totaligent, Inc. (OTCPK: TGNT), an AI-powered digital marketing platform, announces it has launched its beta website offering three essential tools crucial for successful person-based digital marketing campaigns.
  • During Totaligent’s beta trial, these tools will be offered for free, and interested users can register at www.totaligent.com .
  • Ted DeFeudis, CEO of Totaligent, stated, “Totaligent has an exciting rollout planned in the upcoming weeks, introducing an integrated solution that combines Email, SMS, Social Media Marketing, Data Appending, and Programmatic Advertising (Pay-Per-Click).
  • Totaligent believes it can provide a rich and highly-automated digital marketing user experience, that is both cost-effective and easy-to-use, while significantly improving customer conversion rates.

Third Annual Midwest Home Design Awards Begin Today

Retrieved on: 
Friday, May 19, 2023
Advertising, Marketing, Social media marketing, Contextual advertising, Private practice, Greenspring Media, Creativity, SEO, SEM, Publication, Video, Ideation, Architecture, Growth, Interior design

BLOOMINGTON, Minn., May 19, 2023 /PRNewswire/ -- Greenspring Media, publisher of Midwest Home magazine, has launched the third annual Midwest Home Design Awards to recognize the best of the best in residential and commercial design.

Key Points: 
  • BLOOMINGTON, Minn., May 19, 2023 /PRNewswire/ -- Greenspring Media, publisher of Midwest Home magazine, has launched the third annual Midwest Home Design Awards to recognize the best of the best in residential and commercial design.
  • Half of each entry fee will be rebated as a credit towards advertising in Midwest Home magazine's January/February 2024 Commemorative issue.
  • Their expertise reflects a broad spectrum of related professions, including architecture, building, remodeling, interior design, and landscape design.
  • Judges' identities will be revealed on December 1 at the Midwest Home Design Awards Gala.

Maxim Research Update: Society Pass (Nasdaq: SOPA) – Compelling Valuation; 1Q23 EBITDA Beats Forecast

Retrieved on: 
Tuesday, May 16, 2023
Online, OnLive, Telecom, Human, Blockchain, KCIC, Partnership, Travel, EV, F&B, Contextual advertising, Sopa, Business, PT, SEA, Web 3.0, Projection, EBITDA, Acquisition, DCF, SE, SOPA, Growth, Digital, Ecosystem, Stripe, KCJB, Memorandum, Social media, Online travel auction, Retail, Publishing, Maxim

NEW YORK, NY, May 16, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire – Maxim Group LLC (“Maxim”) issues research report on Society Pass Inc. (Nasdaq: SOPA) (“SoPa”), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem.

Key Points: 
  • Click Here (on Maxim research website) or Here (on Society Pass website) to view the full Maxim research report.
  • • Maxim maintains 2023 and 2024 revenue and EBITDA estimates – SOPA reports improving topline and narrowing losses going forward.
  • • Revenues growing much faster than cash expenses – 1Q23 revenues of $2.0M increased significantly from $0.4M in the prior year quarter.
  • 1Q23 adjusted EBITDA loss of ($2.7M) was slightly narrower than our estimate of ($2.8M) and improved from a loss of ($3.4M) in the prior year quarter.

Introducing Version Two Of The Blue Zone Dashboard: The Ultimate All-In-One Marketing Solution

Retrieved on: 
Monday, May 15, 2023
Online, Communication, Pinterest, Marketing, Dashboard, Website, Social media, Media, Intelligence, Multimedia, Google Maps, SEO, Organization, Advertising, Yelp, Tripadvisor, Growth, Contextual advertising, Apple Maps, Environment, Software, Online shopping, Sales, Video game, Telegraphy, Blue zone

COEUR D'ALENE, Idaho , May 14, 2023 /PRNewswire/ -- Blue Zone Marketing, a leading digital marketing agency in the Northwest, has announced the nationwide release of version 2 of their flagship marketing software, The Blue Zone Dashboard.

Key Points: 
  • COEUR D'ALENE, Idaho , May 14, 2023 /PRNewswire/ -- Blue Zone Marketing, a leading digital marketing agency in the Northwest, has announced the nationwide release of version 2 of their flagship marketing software, The Blue Zone Dashboard.
  • Blue Zone CEO, Dominic Longo, explains that "the Blue Zone Dashboard was designed to simplify and streamline the digital marketing experience for businesses nationwide.
  • Blue Zone Marketing has operated as a full-service digital marketing agency for nearly 3 years.
  • Having won accolades such as "Best Advertising Agency in North Idaho," Blue Zone Marketing is dedicated to providing innovative solutions, supported by Blue Zone Technology Solutions.

Society Pass Inc (Nasdaq: SOPA) Reports Outsized Revenue Growth and Margin Expansion for 1Q 2023 Financial Results

Retrieved on: 
Thursday, May 11, 2023
Media Group, TMG, Contextual advertising, Travel, Telecommunications, Sopa, Food, SOPA, Growth, Security (finance), Ecosystem, Video game, SEA

NEW YORK, NY, May 11, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire – Society Pass Inc. (Nasdaq: SOPA) (“SoPa”), Southeast Asia (SEA)’s next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces unaudited financial results for first quarter ended 31 March 2023 and a filing of its 1Q 2023 Form 10-Q with the Securities and Exchange Commission (SEC).

Key Points: 
  • • 1Q 2023 digital advertising revenues totaled $1,283,774, up from $0 in 1Q 2022.
  • • 1Q 2023 travel platform revenues totaled $486,707, up from $0 in 1Q 2022.
  • Raynauld Liang, Society Pass Inc. Chief Financial Officer, explains, “Our outsized first quarter 2023 financial performance validates our acquisitions-focused business plan here in SEA.
  • For 1Q 2023, we achieved year-on-year revenue growth of 358%, whilst recognising year-on-year cash operating expenses increase of only 20%.

TOWNSQUARE ANNOUNCES FIRST QUARTER RESULTS WHICH DEMONSTRATE ONGOING STRENGTH OF ITS DIGITAL FIRST STRATEGY

Retrieved on: 
Wednesday, May 10, 2023
Advertising, Note, Digital first, FCC, Contextual advertising, Townsquare Media, Broadcast Advertising Clearance Centre, Broadcasting, EBITDA, Radio, Digital marketing, Growth, Digital, Adjustment, NYSE, Video game, Cryptocurrency

PURCHASE, N.Y., May 10, 2023 /PRNewswire/ -- Townsquare Media, Inc. (NYSE: TSQ) ("Townsquare", the "Company," "we," "us," or "our") announced today its financial results for the first quarter ended March 31, 2023.

Key Points: 
  • In the first quarter, net revenue increased +3% year-over-year to $103 million, and Adjusted EBITDA decreased -12% year-over-year to $19 million.
  • Digital Advertising was once again our largest driver of growth, increasing net revenue by +15% year-over-year in the first quarter.
  • We ended the quarter with a strong cash balance of $42 million, and maintained our all-time low net leverage multiple of 4.29x."
  • The Digital Advertising segment, marketed externally as Townsquare Ignite, includes digital advertising on our owned and operated digital properties, our first party data digital management platform and our digital programmatic advertising platform.