Contextual advertising

Image Protect, Inc. (IMTL) Reflects on 2023 Successes and Unveils Ambitious Plans for Growth in the Multi-Billion Dollar Online Review Industry in 2024

Retrieved on: 
Thursday, December 14, 2023

The acquisition of Review Control™ aligns seamlessly with Image Protect's mission of safeguarding the online image and reputation of its business clients.

Key Points: 
  • The acquisition of Review Control™ aligns seamlessly with Image Protect's mission of safeguarding the online image and reputation of its business clients.
  • Priced competitively, Review Control™ anticipates capturing a substantial market share in the multi-billion-dollar online review industry throughout 2024.
  • In response to market demands, Review Control™ recently unveiled its latest offering, Profile Control™, a sister product to Review Control™.
  • Follow Image Protect, Inc. to learn more about Review Control™ Reputation Management and to stay informed about Company developments and growth:

BrightEdge Copilot Integrates Generative AI into Content Advisor

Retrieved on: 
Wednesday, December 6, 2023

SAN MATEO, Calif., Dec. 6, 2023 /PRNewswire/ -- BrightEdge, the global leader in organic search, content, and digital marketing automation, today unveiled Copilot for Content Advisor. For the first time, content creators have access to an all-in-one platform with all the insights necessary to develop content that performs in SEO. This includes audience and comprehensive SEO insights, structured content suggestions, and AI-generated first drafts ready for human refinement and collaboration. In a survey of early users, over 85% reported a significant improvement in their content publishing productivity. 

Key Points: 
  • SAN MATEO, Calif., Dec. 6, 2023 /PRNewswire/ -- BrightEdge, the global leader in organic search, content, and digital marketing automation, today unveiled Copilot for Content Advisor.
  • Generative AI suggestions, powered by BrightEdge Copilot, significantly improve content workflow by reducing time spent on SEO research and overcoming challenges such as writer's block.
  • By integrating these insights in one place, BrightEdge Copilot for Content Advisor offers marketers an unmatched advantage and a massive head start in the content performance race."
  • BrightEdge Copilot for Content Advisor simplifies content creation for all levels of users so they can:
    Produce content that will be found in search engine results, informed by a comprehensive analysis of winning SEO factors
    Work side by side with Generative AI to create pre-optimized outlines and content drafts including structured headlines, and copy
    Inject vital human input with customized tones to match their company's writing style, unique voice and brand guidelines
    "Copilot for Content Advisor uses AI to save me 6-8 hours of research per content page created.

IAS Releases Inaugural Responsibility Report Illustrating Commitment to Trust, Transparency, and Responsible Business Practices

Retrieved on: 
Tuesday, December 5, 2023

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives.

Key Points: 
  • "We are excited to present our inaugural Responsibility Report demonstrating our intent to make a positive impact on our customers, shareholders, employees, and the broader global community," said Lisa Utzschneider, Chief Executive Officer, Integral Ad Science.
  • "The results of this report exemplify our unwavering dedication to innovation and ethical practices, our continual obsession for exceptional service for our customers, and our strong commitment to creating a great place to work and develop."
  • In May 2023, IAS received the industry's first accreditation for Connected TV video viewable impressions from the Media Rating Council.
  • "Our unwavering dedication to aligning ESG initiatives with our business practices is a fundamental principle at IAS," said Utzschneider.

Greenspring Media Announces Winners of the Third Annual Midwest Home Design Awards

Retrieved on: 
Saturday, December 2, 2023

Citydeskstudio, Rehkamp Larson Architects, and TEA2 Architects earned the most first place awards with five each, and TEA2 Architects, received the highest total number of individual awards with 12.

Key Points: 
  • Citydeskstudio, Rehkamp Larson Architects, and TEA2 Architects earned the most first place awards with five each, and TEA2 Architects, received the highest total number of individual awards with 12.
  • An independent panel of judges evaluated the entries, and the 11 judges were drawn from national media, respected academic institutions, and private practices.
  • All winners will be featured in the January/February 2024 issue of Midwest Home and through an omni-channel marketing campaign across Greenspring Media's print and digital mediums and in-person events.
  • Greenspring Media is a multi-platform communications company specializing in the creation and distribution of lifestyle content that connects readers and viewers to advertisers and marketing partners.

Beacon Financial Services Exposes Retirement Industry Secrets In Scorching White Paper "The Hidden Fee Manifesto"

Retrieved on: 
Tuesday, November 14, 2023

WAYNE, Pa., Nov. 14, 2023 /PRNewswire/ -- Beacon Financial Services, a corporate retirement plan and personal wealth advisory firm based in Wayne, Pennsylvania, today announces the release of its scorching new white paper, The Hidden Fee Manifesto: Exposing some of The Biggest Secrets of the 401(k) Industry. This white paper guides plan sponsors through the nuances of 401(k) fees and the risk and liability they assume if left unmonitored.

Key Points: 
  • WAYNE, Pa., Nov. 14, 2023 /PRNewswire/ -- Beacon Financial Services , a corporate retirement plan and personal wealth advisory firm based in Wayne, Pennsylvania, today announces the release of its scorching new white paper, The Hidden Fee Manifesto: Exposing some of The Biggest Secrets of the 401(k) Industry .
  • This white paper guides plan sponsors through the nuances of 401(k) fees and the risk and liability they assume if left unmonitored.
  • In 2022, 40% of excessive fee lawsuits filed related to plans with less than $1 billion in assets, as reported by JD Supra .
  • And to claim your exclusive copy of The Hidden Fee Manifesto: Exposing some of The Biggest Secrets of the 401(k) Industry from Beacon Financial Services, visit https://advisors.beaconfinserv.com/acton/media/44328/pr1123-hidden-fee-m... .

Townsquare Announces Third Quarter Results

Retrieved on: 
Thursday, November 9, 2023

PURCHASE, N.Y., Nov. 09, 2023 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare”, the "Company," "we," "us," or "our") announced today its financial results for the third quarter ended September 30, 2023.

Key Points: 
  • PURCHASE, N.Y., Nov. 09, 2023 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare”, the "Company," "we," "us," or "our") announced today its financial results for the third quarter ended September 30, 2023.
  • “I am pleased to share that Townsquare’s third quarter results met our previously issued guidance.
  • In the third quarter, net revenue excluding political revenue declined -4% year-over-year (and decreased -5% year-over-year in total), and Adjusted EBITDA decreased -12% year-over-year.
  • The Subscription Digital Marketing Solutions segment includes our subscription digital marketing solutions business, Townsquare Interactive.

Xiaomi's Internet Business Arm Expands Partnership with Digital Turbine to Power Global App Recommendations

Retrieved on: 
Tuesday, October 17, 2023

AUSTIN, Texas, Oct. 17, 2023 /PRNewswire/ -- Digital Turbine, the company that connects the mobile ecosystem through innovative experiences, today announced the expansion of its partnership with the International Internet Business Department of Xiaomi, one of the world's leading consumer electronics and smart manufacturing companies, bringing new and engaging app recommendations to Xiaomi mobile users around the world.

Key Points: 
  • Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands.
  • Digital Turbine's technology is already delivered to over 800M devices around the world and today marks an important expansion in their global reach as the company expands its partnership with the second-largest Android phone manufacturer globally.
  • Digital Turbine offers users a better experience on Xiaomi devices by delivering them premium app recommendations, creating a unique opportunity for Xiaomi smartphone users to discover new apps across genres from the world's leading app publishers.
  • Going beyond the current presence across Xiaomi's Internet service ecosystem around the world, Digital Turbine is well-positioned to offer top apps to mobile users on a global scale.

Fullpath Joins Subaru's Certified Search Advertising Program to Elevate Dealership Marketing Strategies

Retrieved on: 
Monday, October 16, 2023

TEL AVIV, Israel, Oct. 16, 2023 /PRNewswire/ -- Fullpath, automotive's leading Customer Data & Experience Platform (CDXP), is excited to announce its participation in Subaru's Certified Search Advertising Program, enhancing the digital experience for Subaru dealership networks.

Key Points: 
  • TEL AVIV, Israel, Oct. 16, 2023 /PRNewswire/ -- Fullpath, automotive's leading Customer Data & Experience Platform (CDXP), is excited to announce its participation in Subaru's Certified Search Advertising Program, enhancing the digital experience for Subaru dealership networks.
  • The Certified Search Program enables Fullpath to coordinate with Subaru and T1 Strategies and Keywords.
  • Additionally, Fullpath offers a Digital Advertising solution leveraging connected, first-party dealership data to turbocharge search, social, and display advertising campaigns with hundreds of targeted ads at scale.
  • Invoca advertising integration: If your dealership uses Invoca for call tracking, Fullpath will use the call transcription data for advertising targeting and optimization, an industry first capability.

Mohegan Digital names Guy Greene VP of Online Marketing

Retrieved on: 
Thursday, October 12, 2023

UNCASVILLE, Conn., Oct. 12, 2023 /PRNewswire/ -- Mohegan, the world-renowned entertainment and gaming brand formally known as Mohegan Gaming & Entertainment, has named Guy Greene Vice President of Online Marketing for its iGaming division, Mohegan Digital. As VP of Online Marketing, Greene will drive the overall marketing strategies that support the expanding footprint of Mohegan Digital's online gaming products, which include MoheganSunCasino.com in Connecticut and PlayFallsViewCasino.com in Ontario, Canada.

Key Points: 
  • UNCASVILLE, Conn., Oct. 12, 2023 /PRNewswire/ -- Mohegan , the world-renowned entertainment and gaming brand formally known as Mohegan Gaming & Entertainment, has named Guy Greene Vice President of Online Marketing for its iGaming division, Mohegan Digital .
  • As VP of Online Marketing, Greene will drive the overall marketing strategies that support the expanding footprint of Mohegan Digital's online gaming products, which include MoheganSunCasino.com in Connecticut and PlayFallsViewCasino.com in Ontario, Canada.
  • "Guy Greene has a wealth of Marketing knowledge and experience in the gaming industry and Mohegan is thrilled to have him lead our Online Marketing team," -said Rich Roberts, President of Mohegan Digital.
  • As VP of Online Marketing, Greene will also lead new product launches, assist in CRM growth, and oversee promotion and incentive programs for Mohegan Digital.

6sense Enhances Go-To-Market Team Alignment, Names Latané Conant as Chief Revenue Officer

Retrieved on: 
Wednesday, October 4, 2023

6sense ®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment.

Key Points: 
  • 6sense ®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment.
  • View the full release here: https://www.businesswire.com/news/home/20231004346007/en/
    Conant brings more than two decades of experience in marketing, sales and go-to-market management, most recently as Chief Market Officer (CMO) of 6sense.
  • Building on her strong and cohesive relationships with 6sense GTM leaders, she will lead a unified team that includes sales, customer success, marketing, partnerships, and professional services.
  • Rashid joined the company nearly two years ago after experiencing the value and impact of 6sense Revenue AI™ as a customer.