NRF 2024: IBM Reports Generative AI Can Bridge the Consumer Expectation Gap with Unified, Integrated Shopping Experiences
Generative AI can help address these expectations, creating retail environments as intuitive and unified as they are finely tuned to individual needs.
- Generative AI can help address these expectations, creating retail environments as intuitive and unified as they are finely tuned to individual needs.
- A global IBM Institute for Business Value study has laid bare the discrepancy between consumer expectations and the current state of retail offerings.
- The " Revolutionize retail with AI everywhere: Consumers won't wait " study, unveiled ahead of NRF, surveyed nearly 20,000 individuals worldwide, revealing a dissatisfaction with retail experiences.
- Just 9% of consumers surveyed said they are content with in-store shopping and just 14% are content with online shopping.