SUMMER GIVING: MACY'S AND READING IS FUNDAMENTAL (RIF) RAISE OVER $1.52 MILLION IN JULY CAMPAIGN SUPPORTING CHILDREN'S LITERACY
Retrieved on:
Wednesday, August 3, 2022
NEW YORK and WASHINGTON, Aug. 3, 2022 /PRNewswire/ -- In support of providing books and reading resources to children living in our nation's most under-resourced communities, Reading Is Fundamental (RIF) and Macy's announced that over $1.5 million was raised last month as part of Macy's Mission Every One social purpose initiative, which included an in-store round-up and online donation campaign to support student literacy across the country. Funds raised during the campaign will support RIF's Race, Equity and Inclusion work providing diverse books and reading resources to underserved communities in an effort to help close the literacy gap, while also supporting RIF's second annual reading initiative, Rally to Read 100.
Key Points:
- For 18 years, Reading Is Fundamental, the nation's preeminent children's literacy organization, has partnered with Macy's to fostera love of reading and learning.
- "Through Macy's generous donations, Reading Is Fundamental can continue to supply meaningful reading resources to children, educators and families.
- This is especially important as we strive to combat the many learning losses created by the pandemic, which only deepened the literacy gap in our most under-resourced communities."
- RIF is a critical partner in Macy's achieving this vision," said Sam DiScipio, Senior Director, Corporate Communications - Giving & Volunteerism at Macy's.