OpenX Becomes the First SSP to Team Up with Givsly to Automatically Donate Five Percent of Gross Media Spend to Nonprofits of the Buyer’s Choice
Powered by Givsly, the leading purpose-driven marketing solution, OpenX’s Impact PMPs allow advertisers to easily activate deals while supporting charitable causes of their choice.
- Powered by Givsly, the leading purpose-driven marketing solution, OpenX’s Impact PMPs allow advertisers to easily activate deals while supporting charitable causes of their choice.
- Through OpenX’s partnership with Givsly, deals activated through an Impact PMP will automatically include a five-percent donation of gross media spend to associated nonprofits of the buyer’s choice.
- Greater control: Select from pre-built auction packages from the library or activate custom IDs and automatically donate to one or more of 400 directly integrated nonprofits.
- In addition to the Impact PMPs, Givsly offers creative formats that incorporate a donation when people take certain actions to engage with advertising.