Engagement marketing

Healthx Releases Standalone Clinical and Provider Engagement Modules

Retrieved on: 
Wednesday, April 3, 2019
Technology, Data management, Software, Audio, Video, Other Technology, Health, Hospitals, Other Health, Professional services, Insurance, Other Professional Services, General Health, Managed care, Health informatics, Health, Articles, Managed care, Healthcare Effectiveness Data and Information Set, Medical guideline, Engagement marketing

Healthx, Inc., the industry leading provider of engagement platforms used by healthcare payers, today introduced two best-in-class independent modules for payers to extend any commercial or internally developed member and provider portal.

Key Points: 
  • Healthx, Inc., the industry leading provider of engagement platforms used by healthcare payers, today introduced two best-in-class independent modules for payers to extend any commercial or internally developed member and provider portal.
  • The Hx Clinical Engagement Module is a packaged solution that delivers critical clinical information to members, promotes quality outcomes, and has a positive impact on HEDIS scores and Star Ratings.
  • The Clinical Engagement Module includes the industry-leading Hx Mobile Engagement Suite, which utilizes conversational Artificial Intelligence (AI) to engage members in their health through Natural Language Processing (NLP).
  • Additionally, the Provider Engagement Module includes the Hx Connector to integrate the payers clinical care guidelines into the authorization approval process.

Indegy Wins Three American Advertising Awards for Brand and Website Redesign

Retrieved on: 
Wednesday, April 3, 2019
Technology, Data management, Internet, Networks, Software, Security, Communications, Advertising, Marketing, Marketing, Security engineering, Articles, Cybercrime, Communication design, National security, Cyberwarfare, Computer network security, Computer security, Brand, Bounce, Engagement marketing

The Awards included Elements of Advertising and Online & Interactive in the Website Redesign category, and Cross Platform Brand Redesign.

Key Points: 
  • The Awards included Elements of Advertising and Online & Interactive in the Website Redesign category, and Cross Platform Brand Redesign.
  • Indegy protects industrial organizations against cyber threats, malicious insiders, and human error by providing visibility, security, and control into systems and infrastructure.
  • WebEnertia and Indegy started by overhauling the companys brand message as well as its look and feel.
  • Since launching the new brand and website, Indegy has seen increased traffic, more engagement, and a lower bounce rate.

It's Time to Yap! Yappa Debuts First Audio/Video Social Commenting Tool to Encourage Less Toxic Online Interactions

Retrieved on: 
Tuesday, April 2, 2019
Human behavior, Digital media, Articles, Yuri Yappa, Blog, Online community, Etiquette, Engagement marketing, Internet troll

"With Yappa, users can now socialize through actually talking," said Yappa CEO and Co-Founder Jennifer Dyer.

Key Points: 
  • "With Yappa, users can now socialize through actually talking," said Yappa CEO and Co-Founder Jennifer Dyer.
  • "Each community using Yappa establishes their own standards for etiquette, social morale standing, and acceptable language," Dyer said.
  • "Yappa greatly increases retention, engagement, interactions and brand loyalty for bloggers, web publishers, and all online communities," said Kiaran Sim, Chief Operating Officer for Yappa.
  • Yappa World Inc. provides audio & video commenting tools that promote personal engagement, while deterring spam and trolls to maximize a website's content and audience participation.

Spending Power in the "Attention Economy" Brings New Age of Brand Loyalty into Focus

Retrieved on: 
Monday, April 1, 2019
Marketing, Market economics), Microeconomics, Product management, Brand, Communication design, Graphic design, Engagement marketing, Brand management

The oft-forgotten Generation X leads with a massive spending power of $1.2 trillion.

Key Points: 
  • The oft-forgotten Generation X leads with a massive spending power of $1.2 trillion.
  • The latest spending power figures and new insights from Cassandra's Generations Report suggest there is significant opportunity for brands to engage consumers of all ages.
  • However, the emergence of the "attention economy," in which loyalty is built through purposeful engagement rather than consistent purchase, makes it critical for brands to rethink traditional ways of capturing spending power.
  • Understanding consumer expectations and engaging early and often with personalized experiences can solidify loyalty and help brands future-proof their businesses.

Seismic Appoints William Finnegan as Managing Director, Financial Services Marketing

Retrieved on: 
Monday, April 1, 2019
Marketing, Microeconomics, Market economics), Retail, Engagement marketing, Content marketing

SAN DIEGO, April 1, 2019 /PRNewswire/ --Seismic, the recognized leader in sales and marketing enablement, today announced William (Bill) Finnegan as its managing director, financial services marketing.

Key Points: 
  • SAN DIEGO, April 1, 2019 /PRNewswire/ --Seismic, the recognized leader in sales and marketing enablement, today announced William (Bill) Finnegan as its managing director, financial services marketing.
  • Finnegan will be responsible for leading Seismic's go-to-market efforts globally within financial services, for which Seismic has more than 225 customers.
  • "Bill is joining Seismic during a period of tremendous technological change in the financial services industry," said Doug Winter, CEO and co-founder, Seismic.
  • Before AMG Funds, Finnegan was senior managing director of global retail marketing at MFS where he led the marketing strategy, content marketing and client engagement for MFS' global retail marketing business.

BDR.ai (a ScaleX.ai solution) Announces BDR.ai A.I. Video Creator

Retrieved on: 
Friday, March 29, 2019
Engagement marketing

Video Creator to drive deeper levels of engagement with prospects.

Key Points: 
  • Video Creator to drive deeper levels of engagement with prospects.
  • Video Creator to create explainer videos that pop.
  • Video Creator, and then delivers a 60 - 90-second video that engages prospects 300 - 500% better than text.
  • Rather than expect our clients to create the video content, we launched BDR.ai A.I.

MEDIA ALERT: Marketing Evolution President to Speak at Forrester Consumer Marketing 2019

Retrieved on: 
Thursday, March 28, 2019
Technology, Data management, Software, Telecommunications, Communications, Advertising, Marketing, Marketing, Market economics), Microeconomics, Engagement marketing, Marketing performance measurement

Next week at Forrester Consumer Marketing 2019 , Marketing Evolution President, John Matthews Czuj, will discuss new approaches to marketing measurement for a competitive advantage.

Key Points: 
  • Next week at Forrester Consumer Marketing 2019 , Marketing Evolution President, John Matthews Czuj, will discuss new approaches to marketing measurement for a competitive advantage.
  • WHAT: Forrester Consumer Marketing 2019 Solution Session: Marketing Measurement and Optimization for Todays Marketer
    Marketing Evolution will also be hosting informational sessions in booth #305, located in the Broadway Ballroom of the New York Marriott Marquis.
  • Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement.
  • Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact.

Uberflip Recognized in Digiday's Shortlist for Best Content Marketing Technology Platform

Retrieved on: 
Thursday, March 28, 2019
Marketing, Business economics, Market economics), Content marketing, Publishing, Engagement marketing

TORONTO, March 28, 2019 /PRNewswire-PRWeb/ -- Uberflip , the leading content experience platform provider, has been named as a finalist for Digiday's Best Content Marketing Technology Platform award, demonstrating its commitment to content experience and success in equipping marketers with the tools they need to drive engagement through their content.

Key Points: 
  • TORONTO, March 28, 2019 /PRNewswire-PRWeb/ -- Uberflip , the leading content experience platform provider, has been named as a finalist for Digiday's Best Content Marketing Technology Platform award, demonstrating its commitment to content experience and success in equipping marketers with the tools they need to drive engagement through their content.
  • The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
  • Whether your focus is ABM, demand generation, sales enablement, or content marketing, our platform equips users with the tools they need to deliver high-converting content experiences."
  • Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale.

MVPindex Launches New Audience Measurement And Sponsorship Valuation Solution For Twitch

Retrieved on: 
Wednesday, March 27, 2019
Articles, Business, Marketing, Twitch.tv, Video hosting, Audience measurement, Engagement marketing, Dashboard, Audience

As part of the offering, MVPindex will provide Twitch and key partners with access to enhanced MVPindex reporting and dashboards that deliver comprehensive media valuation, stream performance data, and KPI reporting in near real-time.

Key Points: 
  • As part of the offering, MVPindex will provide Twitch and key partners with access to enhanced MVPindex reporting and dashboards that deliver comprehensive media valuation, stream performance data, and KPI reporting in near real-time.
  • "It's crucial for Twitch and its partners to have reliable and meaningful audience measurement standards by which to value and monetize reach, engagement and impact," said Colan Neese, Senior Manager of Audience Insights at Twitch.
  • Since its founding, MVPindex has become the de facto social media measurement and sponsorship valuation platform in sports and entertainment.
  • MVPindex measures audience engagement and values sponsorship activations for 100,000-plus popular and niche social accounts across hundreds of millions of social posts.

Duncan Channon Acquires Social, Digital and Experiential Agency A2G

Retrieved on: 
Tuesday, March 26, 2019
Social media, Communications, Advertising, Marketing, Duncan Channon, Marketing, Chief experience officer, Channon, Engagement marketing, Business

Award-winning independent creative agency Duncan Channon today announced the acquisition of A2G , a two-time Ad Age Small Agency of the Year and pioneer in experiential, influencer and social marketing.

Key Points: 
  • Award-winning independent creative agency Duncan Channon today announced the acquisition of A2G , a two-time Ad Age Small Agency of the Year and pioneer in experiential, influencer and social marketing.
  • A2G Founder, President and Chief Creative Officer Amy Cotteleer joins Duncan Channon as partner and chief experience officer (CXO).
  • A two-time Ad Age Small Agency of the Year in the West, Duncan Channon ( www.duncanchannon.com ) is an independent, integrated advertising and design agency based in San Francisco.
  • Founded in 2005 by Amy Cotteleer, A2G is an award-winning social, digital and experiential marketing agency made up of a diverse group of social strategists who instinctively understand the digital landscape.