Engagement marketing

PrizeLogic Appoints Matt Botti as Chief Technology Officer

Retrieved on: 
Thursday, September 23, 2021
Technology, Engagement marketing, CTO, Political science, Behavior, Privacy, Data Link Solutions, CDP, Environment, CEO, Growth, Samsung, Customer data platform, Lowe, Organization, T-Mobile, Capital One, Fortune 500, Big data, University of Arkansas at Little Rock, Lowe's, PepsiCo, Molson Coors Beverage Company, Management, Public relations

SOUTHFIELD, Mich., Sept. 23, 2021 /PRNewswire-PRWeb/ -- PrizeLogic, the largest independent incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe's and Samsung, announced today the appointment of Matt Botti as the company's Chief Technology Officer.

Key Points: 
  • SOUTHFIELD, Mich., Sept. 23, 2021 /PRNewswire-PRWeb/ -- PrizeLogic, the largest independent incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe's and Samsung, announced today the appointment of Matt Botti as the company's Chief Technology Officer.
  • In this role, Matt will focus on Culture, Technology and Organization of PrizeLogic's IT, Engineering, Data and Solutions.
  • "Matt is a tremendous leader with a proven track record for delivering results, developing relationships, technical acumen, and building and coaching world-class teams," said Ryan LaMirand, CEO of PrizeLogic.
  • Prior to PrizeLogic, Matt was Senior Director of Engineering at Acxiom.

Bizzabo Expands Leadership Team with Industry Experts as Demand for Events Grows

Retrieved on: 
Wednesday, September 22, 2021
People, Software as a service, World Red Cross and Red Crescent Day, Account manager, APAC, Marketing, Tobacco Products Directive, Partnership, Time, Solution, Deutsche Bank, Aventri, Engagement marketing, Live Nation Entertainment, American Red Cross, Quality, United Kingdom, Center, Experiential retail, Leadership, Corporation, Technology, HubSpot, VP, EMEA, Forrester, Fortune 500, PTC, Organization, Fortune 1000, Active networking, Industry, Education, Switzerland Digital Sales, Online shopping, Management, Risk management, Public relations, Nightclub

Bizzabo Expands Leadership Team with Industry Experts as Demand for Events Grows.

Key Points: 
  • Bizzabo Expands Leadership Team with Industry Experts as Demand for Events Grows.
  • "As the gold-standard all-in-one events management solution, it's critical we stay close to the community we're serving," said Bizzabo CEO and co-founder Eran Ben-Shushan .
  • We're committed to hiring people who not only understand the industry but have the vision and passion to redefine it.
  • Bull brings more than 20 years of experience in the meetings and events industry, focusing on SaaS technology.

Corona Hard Seltzer Announces New, Multi-Year Partnership with the Buffalo Bills

Retrieved on: 
Thursday, September 16, 2021
Constellation, FAMILY, Engagement marketing, Tropical Ocean Global Atmosphere program, Corona (beer), AFL, Facebook, Highmark Stadium, Buffalo Bills, AFC, NFL, CORONA, Hard seltzer, THE, National Football League, Attitude, Super, Bill, Business development, Twitter, Partnership, Culture, Constellation Brands, GLOBE, Mark (given name), American Football League, Pegula Sports and Entertainment, 2021–22 NCAA football bowl games, AFC Championship Game, Sport, Turbo generator

Corona Hard Seltzer is now an official hard seltzer sponsor of the team, providing fans new ways to cheer on their favorite team.

Key Points: 
  • Corona Hard Seltzer is now an official hard seltzer sponsor of the team, providing fans new ways to cheer on their favorite team.
  • Corona Hard Seltzer recognizes the passion that our fans have for the Buffalo Bills, said Dan Misko, Pegula Sports & Entertainments Sr. Vice President of Business Development.
  • We're proud to welcome Corona Hard Seltzer as an official hard seltzer sponsor of the Bills, and excited to work together to create meaningful experiences for our fans in the years to come.
  • ABOUT THE CORONA BRAND FAMILY:
    The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, CoronaRefresca, and Corona Hard Seltzer.

Constellation Brands Excite New York Football Fans With New, Multi-Year NFL Partnership, Teaming Up With Giants, Jets and Metlife Stadium

Retrieved on: 
Friday, September 10, 2021

The brands presence in the stadium will provide Jets and Giants fans with a unique viewing and meeting experience equipped with advertising and branding from football fans favorite import beer brands.

Key Points: 
  • The brands presence in the stadium will provide Jets and Giants fans with a unique viewing and meeting experience equipped with advertising and branding from football fans favorite import beer brands.
  • As part of this new partnership, Constellation Brands is unveiling multiple branded activation spaces within MetLife Stadium.
  • Fans will be able to experience the Constellation Brands presence at MetLife Stadium this Sunday when the New York Giants face the Denver Broncos in their season opener.
  • The New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.

US Branding Co. Team Phun Strategic Acquisition Means Phun for All

Retrieved on: 
Thursday, September 9, 2021

SAN DIEGO, Sept. 9, 2021 /PRNewswire-PRWeb/ --Team Phun, San Diego, CA, a branding and promotional products company, has announced the completion of the acquisition of Mirus Agency's Experiential Marketing division.

Key Points: 
  • SAN DIEGO, Sept. 9, 2021 /PRNewswire-PRWeb/ --Team Phun, San Diego, CA, a branding and promotional products company, has announced the completion of the acquisition of Mirus Agency's Experiential Marketing division.
  • Team Phun has become known in the promotional products and branding space as one of the fastest growing companies for five years running.
  • "Building innovative solutions for our clients is our number one priority," says Team Phun partner, Sean Burns.
  • "I'm delighted to pass the torch to Team Phun to take it to the next level."

Global Patient Portal Market to 2027 - COVID-19 Impact and Analysis - ResearchAndMarkets.com

Retrieved on: 
Tuesday, August 24, 2021
Other Health, Health, Data Management, Mobile, Wireless, Technology, Laika (EHR testing framework), Engagement marketing, CAGR, Patient, Patient participation, Growth, Institute, Adoption, Pharmacy, EHR, American Association, Health information management, US, Association, COVID-19, Healthcare

The "Patient Portal Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Product, Delivery Mode, and End User and Geography" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Patient Portal Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Product, Delivery Mode, and End User and Geography" report has been added to ResearchAndMarkets.com's offering.
  • However, concerns regarding data privacy is hindering the growth of the patient portal market.
  • The global patient portal market is segmented on the basis of product, delivery mode, and end user.
  • By delivery mode, the patient portal market is bifurcated into web-based delivery and cloud-based delivery.

TiiCKER Named Official Shareholder Perks Sponsor of Xtreme Fighting Championships (XFC)

Retrieved on: 
Wednesday, August 4, 2021
Articles, Xtreme Fighting Championships, Startup company, Engagement marketing, Perks, Organizations, Economy

DETROIT, Aug. 4, 2021 /PRNewswire/ -- Investor engagement platform and stock perks startup TiiCKER today announced a multi-year media and events sponsorship of Xtreme Fighting Championships, Inc. (Tii:DKMR), the first publicly traded international mixed martial arts organization.

Key Points: 
  • DETROIT, Aug. 4, 2021 /PRNewswire/ -- Investor engagement platform and stock perks startup TiiCKER today announced a multi-year media and events sponsorship of Xtreme Fighting Championships, Inc. (Tii:DKMR), the first publicly traded international mixed martial arts organization.
  • TiiCKER becomes the Official Shareholder Perks Sponsor of the XFC in a deal designed to enhance fan engagement and reward shareholders of all public company brands for their loyalty.
  • XFC investors who register and validate their ownership on TiiCKER can qualify for branded apparel and additional perks.
  • For America's 130 million retail investors, TiiCKER provides unique access to shareholder perks, commission-free trading, and custom content to help consumer shareholders discover and connect with the brands they love.

Banzai Appoints New Vice President of Marketing, Ashley Levesque

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Communications, Technology, Software, Other Communications, Internet, Banzai, Television series, Television shows

Banzai , the premier SaaS-based Engagement Marketing company, announced Ashley Levesque as the new Vice President of Marketing.

Key Points: 
  • Banzai , the premier SaaS-based Engagement Marketing company, announced Ashley Levesque as the new Vice President of Marketing.
  • When Banzai acquired Demio , adding the top-rated webinar company to its fast-growing Engagement Marketing enterprise, they also added Demios standout Director of Marketing Ashley Levesque .
  • In a few short months, Banzai chose to elevate Ms. Levesque as the new Vice President of Marketing for all of Banzai.
  • Ashley has an extraordinary ability to connect with people, and shes a great reflection of Banzais mission and values.

Foresight Research: Public Relations is almost tied with TV when it comes to influencing automotive purchasers

Retrieved on: 
Wednesday, August 4, 2021
Engagement marketing, Foresight, Product marketing

ROCHESTER, Mich., Aug. 4, 2021 /PRNewswire/ -- When comparing the public relations budget to the marketing budget the PR budget is not "chump change", but Foresight Research calls it a marketing "best buy" Foresight Research has been measuring marketing communications for much more than a decade.  Of all the communications channel levers that an auto manufacturer can pull, public relations is almost tied with TV and closely follows digital. 

Key Points: 
  • Of all the communications channel levers that an auto manufacturer can pull, public relations is almost tied with TV and closely follows digital.
  • Respondents are asked a lot of questions, but one is what marketing communications channel influenced them to buy their vehicle.
  • This affordable report now available from Foresight Research does a deep dive into the power of automotive public relations.
  • Foresight Research is a recognized leader in measuring auto shows, experiential marketing/sponsored events, as well as automotive public relations, vehicle accessories and motorsports.

Jeff Stelmach Joins GES as Global President Brand Experiences

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Viad, GES, Business, Companies, Brand, Engagement marketing

LAS VEGAS, Aug. 4, 2021 /PRNewswire/ -- GES, a global experiential marketing partner to many of the world's leading brands, appointed Jeff Stelmach today as Global President Brand Experiences. With deep experience in growing successful agencies in the event marketing space, Stelmach's appointment significantly bolsters the firm's growing experiential practice.  

Key Points: 
  • LAS VEGAS, Aug. 4, 2021 /PRNewswire/ -- GES ,a global experiential marketing partner to many of the world's leading brands,appointed Jeff Stelmach today as Global President Brand Experiences.
  • "We are excited to expand our leadership team with Jeff," said President and CEO of Viad Corp, Steve Moster.
  • "Jeff will be a great addition to GES.
  • With a legacy spanning more than 90 years, GES is a global live events company providing exhibition services, brand experiences, and live event venue services throughout the U.S., Canada, Europe, and the Middle East.