National Basketball Association

Hisense USA to Bring the Excitement of the NBA to More Fans Across North America

Retrieved on: 
Thursday, March 30, 2023

Hisense, a global leader in Consumer Electronics and Home Appliance industries, and the National Basketball Association (NBA) today announced a collaboration to bring the excitement of the NBA to more fans across North America.

Key Points: 
  • Hisense, a global leader in Consumer Electronics and Home Appliance industries, and the National Basketball Association (NBA) today announced a collaboration to bring the excitement of the NBA to more fans across North America.
  • As the Official TV and Home Appliance Partner of the NBA, Hisense USA will also make NBA League Pass, the league’s premium live game subscription service available on the NBA App, accessible on Hisense TVs in North America beginning with the 2023-24 season.
  • “With this collaboration, Hisense continues impressive growth in North America and around the world as a leading brand in the television and appliance industry.
  • By teaming up with the NBA, we look forward to even more brand recognition and growth,” said David Gold, President at Hisense America.

Southwire Named as Title Sponsor for First Formula E Race in Portland

Retrieved on: 
Wednesday, March 29, 2023

"Formula E represents innovation and sustainability, which are principles mirrored at Southwire.

Key Points: 
  • "Formula E represents innovation and sustainability, which are principles mirrored at Southwire.
  • "We're very proud and excited to be the Title Sponsor of the 2023 Southwire Portland E-Prix and to support this evolution to electrification."
  • "We are excited that Southwire is strengthening its relationship with the series to become title sponsor of a new race in the key US market.
  • The 2023 Southwire Portland E-Prix provides the company with a unique platform to enable business engagement and reach partners across automotive and EV value chains.

Genius Sports Showcases Second Spectrum Technology in Visual Product Demonstration

Retrieved on: 
Wednesday, March 15, 2023

Genius Sports Limited (NYSE:GENI) (“Genius Sports” or the “Company”), the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, yesterday hosted a visual demonstration to showcase Second Spectrum technology and products.

Key Points: 
  • Genius Sports Limited (NYSE:GENI) (“Genius Sports” or the “Company”), the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, yesterday hosted a visual demonstration to showcase Second Spectrum technology and products.
  • The demonstration was presented by various members of the management team, including Genius Sports Co-Founder and CEO, Mark Locke, Second Spectrum Co-Founder and President, Rajiv Maheswaran, Genius Sports President of North America and former CEO of ESPN and NFL Network, Steve Bornstein, and Mike Slade, who held roles at Microsoft, where he introduced Excel and other Microsoft Office products, worked as CEO of Starwave, launched ESPN.com, NBA.com, and NFL.com, and served as strategic advisor for Apple CEO, Steve Jobs.

NBA and Genius Sports / Second Spectrum Expand Partnership to Deepen NBA League Pass Innovations With Enhanced Basketball Analytics and Develop New Next Gen Platform

Retrieved on: 
Thursday, March 9, 2023

Second Spectrum, a Genius Sports Limited company (“Genius Sports”) (NYSE:GENI) and the National Basketball Association (NBA) today announced a multi-year partnership expansion naming Second Spectrum an Official NBA League Pass Augmentation Provider and an Official NBA Team Basketball Analytics Provider.

Key Points: 
  • Second Spectrum, a Genius Sports Limited company (“Genius Sports”) (NYSE:GENI) and the National Basketball Association (NBA) today announced a multi-year partnership expansion naming Second Spectrum an Official NBA League Pass Augmentation Provider and an Official NBA Team Basketball Analytics Provider.
  • The league and Second Spectrum will also work together to research and develop “Dragon”, a next-generation technology platform that will track "mesh” data, which aims to synthesize millions of on-court basketball data points.
  • The NBA will use Second Spectrum augmentation technology to create automated, enhanced graphics based on optical on-court basketball data for alternate telecasts available on NBA League Pass.
  • Additionally, all official NBA tracking data will continue to be integrated into Genius Sports’ world-leading basketball insights and analytics engine.

NFL Season Recap: Mashgin Saves Football Fans 3.5M Minutes of Game Time, the Equivalent of 6.5 Years

Retrieved on: 
Wednesday, March 8, 2023

PALO ALTO, Calif., March 8, 2023 /PRNewswire-PRWeb/ -- Mashgin, the world's fastest touchless self-checkout system, today announced its kiosks have saved National Football League (NFL) fans more than 3.5 million minutes of waiting in line, the equivalent of 6.5 years of game time in the 2022 season — a data point based on 843,000 transactions rung through Mashgin self-checkout kiosks across 10 NFL stadiums. Mashgin's AI-powered, computer vision-based self-checkout enables fans to spend more time watching the game and less time waiting in line – delivering a superior fan experience, while also generating up to $20M in additional annual concessions revenue per stadium or arena.

Key Points: 
  • Mashgin instantly identifies and rings up the price of packaged goods, drinks and open plated food items (e.g., nachos, hot dogs, combination plates, etc.)
  • "We have received incredibly positive feedback from fans who have used Mashgin units due to the exceptional speed of service.
  • Mashgin has more than doubled its presence across the NFL, NBA, MLB and NHL, since sports stadiums began reopening in late 2020.
  • Mashgin's real-world success proves earlier market research showing that fans would spend 42% more on stadium concessions if lines were cut in half .

Cue Health Collaborates with Pfizer to Provide People who Test Positive for COVID-19 with Actionable Health Information to Better Inform their Treatment Journey

Retrieved on: 
Thursday, March 2, 2023

“Cue’s platform offers people support for each of those critical needs and is now integrating educational resources into Cue Care as part of this collaboration with Pfizer.

Key Points: 
  • “Cue’s platform offers people support for each of those critical needs and is now integrating educational resources into Cue Care as part of this collaboration with Pfizer.
  • Together, this actionable health information will help individuals make more informed decisions that can lead to better health outcomes.”
    This COVID-19 collaboration with Pfizer builds on recent initiatives launched by Cue to rapidly connect at-risk individuals with providers for care and, where appropriate, treatment.
  • “Connected health solutions like the Cue platform offer potential for faster and more convenient access to care.
  • An independent study by Mayo Clinic, released in 2021, found Cue's COVID-19 test showed 97.8% concordance with central lab PCR tests.

NBA All-Star and Transplant Recipient Sean Elliott Continues Partnership with Fresenius Kidney Care During National Kidney Month

Retrieved on: 
Wednesday, March 1, 2023

WALTHAM, Mass., March 1, 2023 /PRNewswire/ -- Fresenius Kidney Care, the nation's leader in kidney care services, is once again teaming up with former National Basketball Association (NBA) All-Star Sean Elliott during National Kidney Month to raise awareness of kidney disease and emphasize the importance of early detection. Elliott, the NBA's first player to return to play after receiving an organ transplant, has thrived while battling kidney disease.

Key Points: 
  • WALTHAM, Mass., March 1, 2023 /PRNewswire/ -- Fresenius Kidney Care , the nation's leader in kidney care services, is once again teaming up with former National Basketball Association (NBA) All-Star Sean Elliott during National Kidney Month to raise awareness of kidney disease and emphasize the importance of early detection.
  • Elliott, the NBA's first player to return to play after receiving an organ transplant, has thrived while battling kidney disease.
  • More than 20 years after he played in the NBA, Elliott speaks publicly about the importance of kidney health awareness, chronic kidney disease (CKD) education, and getting tested.
  • Fresenius Kidney Care supports nationwide efforts to raise awareness about kidney health, as 1 in 7 people – approximately 37 million American adults – are estimated to have kidney disease.

Zoop Announces Partnership with Two-Time NBA All-Star Baron Davis and Presence at NBA All-Star Weekend

Retrieved on: 
Friday, February 17, 2023

Fans can collect each creator’s individual cards and become part of their community to gain access to exclusive content and experiences.

Key Points: 
  • Fans can collect each creator’s individual cards and become part of their community to gain access to exclusive content and experiences.
  • The entrepreneur, investor, and NBA All-Star record-holder will join Zoop as an advisor and will become the first celebrity to join the platform.
  • Visitors to the booth who post a photo with Baron Davis and tag Zoop will receive an exclusive, limited edition card featuring Baron Davis and Zoop branded merchandise while supplies last.
  • Zoop and MetaverseME are already working on integrating the first Zoop avatars, currently planned for late March.”
    Zoop’s partnership with Baron Davis and participation in NBA All-Star Weekend follows a milestone announcement that Zoop had procured $15M in grants and investments and partnerships with leading metaverse-focused platforms.

Global Marketing Leader Pam El Joins the IDIQ Board of Directors

Retrieved on: 
Wednesday, February 15, 2023

IDIQ , an industry leader in identity theft protection and credit monitoring, today announced the appointment of Pam El, a marketing veteran and former executive vice president and chief marketing officer at the National Basketball Association, to its board of directors.

Key Points: 
  • IDIQ , an industry leader in identity theft protection and credit monitoring, today announced the appointment of Pam El, a marketing veteran and former executive vice president and chief marketing officer at the National Basketball Association, to its board of directors.
  • El, the company’s first independent director, will come alongside recently appointed Chief Marketing Officer Michael Scheumack to create a powerhouse for the company’s next stage of growth.
  • Currently, El leads her own marketing consulting firm, Pam El Consulting.
  • Scott Hermann, CEO of IDIQ, said, “Pam brings a wealth of experience and knowledge to not only our business, but also our board of directors, and we welcome her partnership and strategic insights.

Bluestone Equity Partners Launches with $300 Million Growth Equity Fund Investing in Sports, Media & Entertainment

Retrieved on: 
Wednesday, October 4, 2023

Bluestone Equity Partners (Bluestone), a private equity firm, today announced the successful closing of Bluestone Capital I, L.P., its inaugural $300 million growth equity fund focused on the global sports, media & entertainment industry.

Key Points: 
  • Bluestone Equity Partners (Bluestone), a private equity firm, today announced the successful closing of Bluestone Capital I, L.P., its inaugural $300 million growth equity fund focused on the global sports, media & entertainment industry.
  • View the full release here: https://www.businesswire.com/news/home/20230208005218/en/
    Sharma launches Bluestone as the next chapter in a decorated career spanning finance, strategy, management, operations, and law.
  • “We’re proud to unveil Bluestone Equity Partners and our first growth equity fund, to capitalize, guide, and grow high-quality assets in the sports, media, and entertainment industry,” said Sharma.
  • In many ways, Bluestone carries forward that legacy of creating value in sports, media, and entertainment as an asset class.