Frank's RedHot® 'Dip Dive' Report Uncovers College Basketball Fans' Fiery Food Obsessions
HUNT VALLEY, Md., March 21, 2024 /PRNewswire/ -- 93% of college basketball fans prefer to add some level of heat to their food. That's according to a new survey commissioned by Frank's RedHot®, the #1 hot sauce in the world*, which took a close look at how fans across the U.S. stack up against one another during the month of March in the West, South, Midwest, and East regions.
- HUNT VALLEY, Md., March 21, 2024 /PRNewswire/ -- 93% of college basketball fans prefer to add some level of heat to their food.
- Meanwhile, college basketball fans in the South claim to be the most knowledgeable about the sport.
- The data also underscores varied heat preferences among college basketball fans across regions, revealing unequal standings on the spicy barometer off the court.
- "While this survey revealed that college basketball fans across the country are ready for basketball's biggest tournament, it also shined a light on each region's diverse culinary traditions.