AlEn USA Expands Ensueño® Brand Portfolio
HOUSTON, June 1, 2021 /PRNewswire/ -- AlEn USA is expanding its laundry care line by adding two new products: Ensueo Liquid Laundry Detergent and Ensueo Scent Booster Dryer Sheets.
- HOUSTON, June 1, 2021 /PRNewswire/ -- AlEn USA is expanding its laundry care line by adding two new products: Ensueo Liquid Laundry Detergent and Ensueo Scent Booster Dryer Sheets.
- "Never underestimate the power of scent," said Greg Schwarz, Executive Vice President and U.S. Country Leader for AlEn USA.
- "Laundry care products continue to experience growth in all categories, and we believe the newly expanded Ensueo laundry portfolio provides AlEn the opportunity to increase penetration in households by leveraging the credentials of the brand with both new and loyal consumers," said Schwarz.
- Headquartered in Houston, Texas, AlEn USA is a subsidiary of Industrias AlEn, S.A. de C.V. (Grupo AlEn), a cleaning and laundry products company with presence in Mexico, Central America and the Caribbean.