Porsche Launches New Short-Term Access Pilots 'Drive' and 'Host' in U.S.
"We want to offer a choice in how people experience the thrill of driving a Porsche," said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. (PCNA).
- "We want to offer a choice in how people experience the thrill of driving a Porsche," said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. (PCNA).
- The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche."
- PCNA is following up on its monthly subscription plan, Porsche Passport, with a short-term rental pilot called Porsche Drive.
- A second short-term program, Porsche Host, is a peer-to-peer pilot developed by Porsche Digital, Inc. with car-sharing marketplace provider Turo.