After Hardware Shipments Drop 28% in 2020, Automakers Look to Niche Applications for the Aftermarket's Lifeline
After a drop of 28% in 2020, fostered by the COVIID-19 pandemic, aftermarket hardware shipments will grow by only 12% until 2026, findsglobal tech market advisory firm ABI Research.
- After a drop of 28% in 2020, fostered by the COVIID-19 pandemic, aftermarket hardware shipments will grow by only 12% until 2026, findsglobal tech market advisory firm ABI Research.
- Multi-application devices struggle to deliver value to the consumer and are dying out, giving place to low cost dedicated hardware that fulfills niche customer requirements not addressed by OEM embedded systems or smartphones.
- Naturally, niche applications have a lower market opportunity.
- Consumer infotainment devices accounted for 32% of all aftermarket subscriptions and all aftermarket shipments in 2020.