69% OF CONSUMERS PLAN TO CELEBRATE EASTER, 53% TO BUY CANDY, NUMERATOR REPORTS
Overall, 69% of consumers plan to celebrate Easter this year, and it is the second-most popular holiday for purchasing candy (after Halloween), with 53% of celebrators intending to buy candy.
- Overall, 69% of consumers plan to celebrate Easter this year, and it is the second-most popular holiday for purchasing candy (after Halloween), with 53% of celebrators intending to buy candy.
- 69% of consumers plan to celebrate Easter, but plans vary by generation and location.
- Consumers in the West are more likely to grill or barbeque for Easter, while consumers in the Midwest are more likely to gather with family and friends.
- Gen Z is twice as likely to buy alcoholic beverages for the holiday (28% vs. 14% for all consumers).