Satisfaction Rises among Clients Using Financial Advisors, but Lack of Loyalty among More Affluent Millennials Sets Stage for Future Challenges, J.D. Power Finds
Full-Service Investor Satisfaction Study,SM which finds a significant 8-point (on a 1,000-point scale) year-over-year increase in investor satisfaction.
- Full-Service Investor Satisfaction Study,SM which finds a significant 8-point (on a 1,000-point scale) year-over-year increase in investor satisfaction.
- Younger affluent clients present greatest flight risk: Intended attrition rates tend to be very low among clients with advisors, especially among Gen X and older clients.
- A potential factor in this lack of loyalty is that 70% of affluent Millennials have a secondary investment firm.
- Furthermore, advisors who take the time to help clients understand and engage with digital channels are consistently driving higher levels of investor satisfaction.