Customer Journey Management Leader Kitewheel Releases 2020 Predictions for Customer Experience (CX)
Kitewheel President Mark Smith predicted three marquee trends across the customer experience landscape for 2020:
- Kitewheel President Mark Smith predicted three marquee trends across the customer experience landscape for 2020:
Brands are going to put less effort into measuring Customer Experience as the leading way to gauge customer satisfaction and loyalty, opting instead to manage customer journeys. - Customer Journey Measurement, as opposed to CX measurement, will increasingly enable brands to effectively gauge customer convenience.
- Technology keeps adding new channels and capabilities for brands to capture customer data, improve customer experience, and measure customer journeys.
- Kitewheel empowers the world's largest businesses to understand and improve the consumer experience with the leading customer journey management platform.