Services marketing

Tealium: Study Reveals Strong Correlation Between Customer Data Maturity And Business Success – But Few Companies Are Ready

Retrieved on: 
Tuesday, March 5, 2019
Technology, Data management, Networks, Software, Security, Communications, Other Communications, Marketing, Customer relationship management, Business, Microeconomics, Services marketing, Brand management, Customer experience, Marketing performance measurement, Customer data, Touchpoint

The survey confirms all companies can significantly benefit from employing a robust customer data strategy, but the most data-mature firms are more likely to enjoy the advantages of their efforts.

Key Points: 
  • The survey confirms all companies can significantly benefit from employing a robust customer data strategy, but the most data-mature firms are more likely to enjoy the advantages of their efforts.
  • To achieve genuine customer data maturity, companies need to plot a deliberate course to success that addresses strategy, organization structure, data, analytics and measurement, processes, and technology, such as a Customer Data Platform .
  • The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.
  • 1 Customer Data Maturity Powers The Modern Enterprise, a January 2019 commissioned study conducted by Forrester Consulting on behalf of Tealium
    View source version on businesswire.com: https://www.businesswire.com/news/home/20190305005500/en/

Unified Payments Selects Boomtown Relay as Ecosystem Engagement Platform to Transform Customer Experiences

Retrieved on: 
Friday, March 8, 2019
Marketing, Microeconomics, Business, Services marketing, Brand management, Customer experience, Customer service

Boomtown's Relay platform was selected by Unified Payments to help better understand customer journeys, engage with their ecosystem, and deliver simple, predictive and personalized support services at scale.

Key Points: 
  • Boomtown's Relay platform was selected by Unified Payments to help better understand customer journeys, engage with their ecosystem, and deliver simple, predictive and personalized support services at scale.
  • Customer experiences with technology are now defined by journeys that span interconnected products and services across siloed teams and multiple organizations.
  • Traditional support systems are built in silos and frequently fail to deliver great experiences that require a more holistic understanding and engagement of a customer.
  • With Relay, Unified Payments agents can easily support customers across every communication channel and deliver fast and accurate responses.

Looker Achieves AWS Digital Customer Experience Competency Status for its Data Platform

Retrieved on: 
Tuesday, March 5, 2019
Technology, Data management, Networks, Software, Business, Marketing, Digital technology, Cloud infrastructure, Services marketing, Amazon Web Services, Web hosting, Customer experience, Looker, Competence, Draft:BlazeClan Technologies

Looker, a leading data platform company, announced today that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status.

Key Points: 
  • Looker, a leading data platform company, announced today that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status.
  • This designation recognizes that Looker provides a platform for data that helps Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle.
  • Achieving the AWS Digital Customer Experience Competency differentiates Looker as an AWS Partner Network (APN) member that provides specialized demonstrated technical proficiency and proven customer success with a specific focus on workloads based on Customer 360.
  • Achieving AWS Digital Customer Experience Competency Status is meaningful because our goal is to provide a data platform that truly impacts the day-to-day life of our joint customers.

Decibel Adds New Platform Features that Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online Journey

Retrieved on: 
Tuesday, March 5, 2019
Technology, Data management, Internet, Software, Communications, Marketing, Marketing, Business, Economy, Business intelligence, Customer experience, Brand management, Services marketing, Customer service, Analytics, Experience management

Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and driving improved conversion rates.

Key Points: 
  • Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and driving improved conversion rates.
  • According to leading analyst firm research , within the next year more than 40 percent of all data analytics projects will relate to an aspect of customer experience.
  • Decibel provides real-time intelligence that enables businesses to measure and improve online customer experiences at scale.
  • This intelligence powers best-in-class forensic tools that allow digital teams to investigate exactly how and where to optimize for better experiences.

ActiveCampaign invests $10 million in Brazil

Retrieved on: 
Thursday, March 7, 2019
Marketing, Microeconomics, Market economics), Services marketing, Marketing automation, Customer experience, Automation, Infusionsoft, Customer-relationship management

CHICAGO, March 7, 2019 /PRNewswire/ -- ActiveCampaign , the leader in intelligence-driven sales and marketing automation for small businesses, today announced it's investing $10 million in Brazil to empower small businesses with the tools they need to grow their business.

Key Points: 
  • CHICAGO, March 7, 2019 /PRNewswire/ -- ActiveCampaign , the leader in intelligence-driven sales and marketing automation for small businesses, today announced it's investing $10 million in Brazil to empower small businesses with the tools they need to grow their business.
  • ActiveCampaign has grown organically 40% year over year in Brazil as small businesses are looking to save time by adopting marketing automation to create personalized customer experiences and improve internal processes.
  • By investing directly in Brazil, ActiveCampaign can give small businesses even more resources -- from education, to online communities, local customer success reps, and more -- so they can focus on growing their business.
  • Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps growing businesses meaningfully connect and engage with their customers.

Snapsheet Offers New Technology Solution to Union Standard Customers

Retrieved on: 
Thursday, March 7, 2019
Economy, Service industries, Finance, Underwriting, Merchandising, Services marketing, Insurance, Insurance industry, Online shopping, Berkley, Customer service

CHICAGO, March 7, 2019 /PRNewswire/ -- Snapsheet , the leading provider of virtual claims technology for the personal and commercial insurance marketplace, today announced a collaboration with Union Standard Insurance Group (USIG), a W.R. Berkley Company.

Key Points: 
  • CHICAGO, March 7, 2019 /PRNewswire/ -- Snapsheet , the leading provider of virtual claims technology for the personal and commercial insurance marketplace, today announced a collaboration with Union Standard Insurance Group (USIG), a W.R. Berkley Company.
  • This agreement brings the ease, innovation and increased engagement of Snapsheet's virtual platform for auto physical damage claims to USIG customers.
  • "Technological transformations such as instant, online shopping and the mobile economy have led to rising customer expectations across all industries," said Mike Smith, senior vice president of claims at Union Standard.
  • "Our independent agents encounter many of the same customer service challenges we face," added Cathy Link, chief underwriting officer at Union Standard.

Qualtrics Announces Innovations in Mobile, B2B, Voice and Prescriptive Insights to Accelerate Customer Experience Industry

Retrieved on: 
Wednesday, March 6, 2019
Marketing, Business, Economy, Services marketing, Customer experience, Brand management, Market research, Qualtrics, Customer service, Analytics, Enterprise feedback management

With Qualtrics Customer Experience, now known as Qualtrics CustomerXM , brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.

Key Points: 
  • With Qualtrics Customer Experience, now known as Qualtrics CustomerXM , brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.
  • Voice iQ: Voice analytics enable organizations to understand sentiment and gain insights from every call coming into your contact center.
  • Organizations can gather insights from every customer service interaction using the power of the human voice in addition to other channels available in the Qualtrics Experience Management platform to understand customer experience.
  • Users can easily comment on key insights, tag others, and share, immediately activating the organization to take action on customer experience.

Zappix, Inc. Announces Availability of Customer Service Robotic Process Automation (RPA)

Retrieved on: 
Wednesday, March 6, 2019
Marketing, Services marketing, Business, Economy, Customer service, Business software, Information economy, Robotic process automation, Customer experience, Interactive voice response, RPA, Automation

6, 2019 /PRNewswire-PRWeb/ --Robotic Process Automation (RPA) tools are a critical emerging technology for customer service professionals trying to enhance customer experiences and increase customer service efficiencies in 2019.

Key Points: 
  • 6, 2019 /PRNewswire-PRWeb/ --Robotic Process Automation (RPA) tools are a critical emerging technology for customer service professionals trying to enhance customer experiences and increase customer service efficiencies in 2019.
  • The newly announced Zappix Customer Service RPA offering helps improve Net Promoter Score (NPS), increase call containment, reduce customer service costs, and decrease Average Handle Time (AHT) per customer service interaction.
  • "Companies around the world see the need for digital automation today, and our On-Demand Customer Service Solutions now offer increased benefits thanks to the speed and flexibility of our Customer Service RPA technology."
  • Zappix delivers On-Demand Customer Service Solutions: Visual IVR, On-Demand Apps, Outbound Engagement and Robotic Process Automation (RPA).

LionOBytes Launches Flagship LionO360 Business Sales Automation Solution

Retrieved on: 
Wednesday, March 6, 2019
Business, Economy, Articles, Services marketing, Distribution, Supply chain management, Customer-relationship management, E-commerce, Business process management, Sales, Automation, Inventory

"Our mission is to help companies and organizations grow their business by converting more sales leads, providing better support for their inside and outside sales teams, and enabling comprehensive inventory management," said Arun Upadhyay, CEO and founder, LionOBytes .

Key Points: 
  • "Our mission is to help companies and organizations grow their business by converting more sales leads, providing better support for their inside and outside sales teams, and enabling comprehensive inventory management," said Arun Upadhyay, CEO and founder, LionOBytes .
  • "With LionO360, companies can automate these critical business processes, boosting team productivity, saving resources, and increasing profits."
  • The LionO360 platform not only provides sales automation for easier lead conversions, it also allows organizations to track the complete sales life-cycle, from onboarding and client visits, to product orders and invoicing.
  • "Overall, LionO360 has helped us improve team collaboration, streamline customer relations management, improve operational and process efficiency, and increase company sales and profitability."

Zype Wins Stevie® Award In 2019 Stevie Awards For Sales & Customer Service

Retrieved on: 
Wednesday, March 6, 2019
Services marketing, Customer service, Draft:Property Vista, Economy, Business

NEW YORK, March 6, 2019 /PRNewswire/ --Zype ( www.zype.com ), the leader in video content management and distribution infrastructure, today announced it received a Bronze Stevie Award in the "Customer Service Department of the Year: Computer Software - Up to 100 Employees,"category in the 13th annual Stevie Awards for Sales & Customer Service .

Key Points: 
  • NEW YORK, March 6, 2019 /PRNewswire/ --Zype ( www.zype.com ), the leader in video content management and distribution infrastructure, today announced it received a Bronze Stevie Award in the "Customer Service Department of the Year: Computer Software - Up to 100 Employees,"category in the 13th annual Stevie Awards for Sales & Customer Service .
  • It's an honor to be recognized by the Stevie Awards for our dedication to customer service."
  • The Stevie Awards for Sales & Customer Service are among the world's top honors for customer service, contact center, business development, and sales professionals.
  • The Stevie Awards organization stages seven of the world's leading business awards programs, including the prestigious American Business Awards and International Business Awards.