Misperceptions About Working in the Alcoholic Beverage Industry Impacts Talent Acquisition Efforts, Finds HEINEKEN USA'S Latest Behind the Label Report
WHITE PLAINS, N.Y., April 2, 2024 /PRNewswire/ -- Today, HEINEKEN USA unveiled the third installment of its Behind the Label program, "Redefining What it Means to Work in the Alcoholic Beverage Industry." The report, led by both quantitative and qualitative interviews, aims to understand the barriers that affect talent attraction efforts into the industry and illuminate the diverse array of roles and growth opportunities available to individuals from all backgrounds.
- According to the report's findings, people hold a largely positive view of the alcoholic beverage industry.
- When asked about the terms they associate with the industry, people are most likely to feel it's innovative (36%) and forward-thinking (32%).
- Most (82%) said that seeing responsible consumption messaging has driven a more favorable view of the industry for them.
- Separately, the HUSA team also spoke to eight employees in the alcoholic beverage industry, working in a variety of roles.