Market economics)

Southwest Airlines Maintains its Leadership Position as Most Social Airline Brand

Retrieved on: 
Thursday, May 10, 2018
Marketing, Market economics), Microeconomics, Influencer marketing, Engagement marketing, Engagement Labs, Brand, Brand management

According to the report, Southwest Airlines maintained its leadership position and saw a sizable increase in its online and offline influence score.

Key Points: 
  • According to the report, Southwest Airlines maintained its leadership position and saw a sizable increase in its online and offline influence score.
  • Engagement Labs defines influence as how well the brand connects with the everyday influencers who have the largest social networks in both the offline and online worlds.
  • Keller added, "Southwest has clearly built a brand that consumers enjoy interacting with and sharing positive experiences about.
  • TotalSocial is an "always-on" proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence.

Criteo's Q1 2018 Global Commerce Review Reinforces the "Mobile-First" Consumer Mindset

Retrieved on: 
Thursday, May 10, 2018
Online advertising, Criteo, Market economics), Business economics, Microeconomics, Retail

NEW YORK, May 10, 2018 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today released its Global Commerce Review for Q1 of 2018.

Key Points: 
  • NEW YORK, May 10, 2018 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today released its Global Commerce Review for Q1 of 2018.
  • The Global Commerce Review analyzed individual browsing and purchasing data from over 5,000 retailers, in more than 80 countries during Q1 2018.
  • For a complete look at the Global Commerce Review, view the report at https://www.criteo.com/insights/global-commerce-review-united-states-q1-... .
  • Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $600billion in annual commerce sales data.

HubSpot Launches Service Hub to Transform the Way Businesses Delight their Customers

Retrieved on: 
Thursday, May 10, 2018
Marketing, Market economics), Business, Brand management, HubSpot, Search engine optimization, Services marketing, Customer experience, Social CRM, Inbound marketing

Announced at INBOUND 2017 , Service Hub is an all-in-one customer service system that changes the way growing businesses approach and deliver customer support.

Key Points: 
  • Announced at INBOUND 2017 , Service Hub is an all-in-one customer service system that changes the way growing businesses approach and deliver customer support.
  • When combined with Marketing Hub and Sales Hub, Service Hub integrates customer data with lead and deal data in a way that similar products on the market don't.
  • Along with the launch of Service Hub, HubSpot also introduced a new inbound service framework and HubSpot Academy lesson to help users create a strategy to turn customers into promoters.
  • Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

Shopper Loyalty at Cadillac Fairview Aims to Deliver Unique Experiences & Services

Retrieved on: 
Thursday, May 10, 2018
Cadillac Fairview, Retail, Market economics), Shoppers Drug Mart, Microeconomics, Economy

For CF, this means Loyalty will be constantly evolving, aiming to solve the future needs of our shoppers.

Key Points: 
  • For CF, this means Loyalty will be constantly evolving, aiming to solve the future needs of our shoppers.
  • To validate the insights gained by this research, CF launched Loyalty experience pilots to test and trial the new approach.
  • "Loyalty is simply another means for which our clients and shoppers will see innovation at CF come to life in a unique and personalized manner."
  • Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America.

Shell and Freshii team up to bring healthier food options to customers on the move

Retrieved on: 
Wednesday, May 9, 2018
Merchandising, Marketing, Fast casual restaurants, Economy, Freshii, Market economics), E-commerce, Menu, Online shopping, Retail, Restaurant

The partnership's first phase will place Freshii at 25 GTA Shell sites each selling over 20 Freshii on-the-go menu items.

Key Points: 
  • The partnership's first phase will place Freshii at 25 GTA Shell sites each selling over 20 Freshii on-the-go menu items.
  • This phase will also see three flagship locations in the GTA providing Shell customers with a full Freshii restaurant experience.
  • To tap into other nearby fresh food seekers, all locations will offer mobile ordering and fast delivery to any home or office.
  • Globally, Shell has more than 43,000 retail sites in close to 80 countries, and serves 30 million customers every day.

HFC Coalition Continues to Strongly Oppose U.S. International Trade Commission Allowing Chinese Imports of Dumped HFC Components to Evade Relief - Damage to U.S. Industry Increases

Retrieved on: 
Wednesday, May 9, 2018
Information Technology Channel, Dumping, ITC, HFC, Economy, Market economics), Microeconomics

The American HFC Coalition appealed that decision and strongly disagreed with the ITC's conclusion that components were not causing or threatening to cause material injury to U.S. HFC producers.

Key Points: 
  • The American HFC Coalition appealed that decision and strongly disagreed with the ITC's conclusion that components were not causing or threatening to cause material injury to U.S. HFC producers.
  • However, on May 2, 2018, the ITC issued a new decision reaching the same result allowing HFC components to evade duties.
  • The American HFC Coalition will continue to oppose the ITC's refusal to correct its decision because imports of unfairly traded HFC components from China continue to increase.
  • The American HFC Coalition's position continues to be that the ITC must reconsider its decision, and find that both dumped HFC blends and dumped HFC components are subject to antidumping duties.

Digital Media Brand Mitú Welcomes 3 Latina Executives In Scripted Development, Premium Digital Production And Marketing

Retrieved on: 
Wednesday, May 9, 2018
Brand, Communication design, Graphic design, Product management, Marketing, Market economics)

LOS ANGELES, May 9, 2018 /PRNewswire/ --Mit, the leading digital media brand for Latino millennials, today announced the addition of three development, production and marketing executives to the company.

Key Points: 
  • LOS ANGELES, May 9, 2018 /PRNewswire/ --Mit, the leading digital media brand for Latino millennials, today announced the addition of three development, production and marketing executives to the company.
  • Joining Mit are: Zadi Diaz, Vice President, Digital Studio for Premium Content; Gina Reyes, Vice President of Scripted Development for Television and Film; and Rachel Garcia, Vice President, Marketing and Brand Strategy.
  • "I am so excited to have these amazing Latina executives join Mit as we continue on our mission to be the leading cultural voice and brand for Latino youth in our country," Acevedo said.
  • "These accomplished women will add tremendous expertise as we expand our scripted development, premium digital series and branded marketing efforts.

Trusted Media Brands' ReadersDigest.com and FamilyHandyman.com Hit Record March Performance

Retrieved on: 
Wednesday, May 9, 2018
comScore, Brand, Marketing, Market economics), Business

Trusted Media Brands' Haven Home Media group reached an audience to 30.1 million UVs, reflecting a 11.9% increase from last year making it number one in the Home Category.

Key Points: 
  • Trusted Media Brands' Haven Home Media group reached an audience to 30.1 million UVs, reflecting a 11.9% increase from last year making it number one in the Home Category.
  • Based on the comScore rankings, the Trusted Media Brands Digital network is among the top 30 out of over 1,800 digital lifestyle networks.
  • According to the comScore reporting, four out of five consumers are now reaching the Trusted Media Brands Digital network through their mobile devices.
  • Trusted Media Brands' strong digital performance continues to reflect the company's commitment to creating highly engaging and personalized content for today's digitally-driven audiences.

Giant Food Selects Maryland-based RP3 Agency as Agency of Record to Lead Company's New Advertising

Retrieved on: 
Wednesday, May 9, 2018
Economy, Marketing, Food, Market economics), Microeconomics, Supermarket

"For more than 80 years, Giant Food has focused on providing our customers with high-quality food choices, exceptional service and convenience allowing us to become the number one supermarket in our region," said John MacDonald, Vice President of Marketing at Giant Food.

Key Points: 
  • "For more than 80 years, Giant Food has focused on providing our customers with high-quality food choices, exceptional service and convenience allowing us to become the number one supermarket in our region," said John MacDonald, Vice President of Marketing at Giant Food.
  • RP3 Agency, founded in 2009 and headquartered in Bethesda, Md., is an award-winning strategic communications firm with a focus on creative advertising, digital marketing and public relations.
  • Its diverse clients include: National Harbor, Children's National Health System, Norfolk Southern and the National Law Enforcement Museum.
  • Giant Food is the top supermarket destination for customers inboth the Washington and Baltimore markets.

DomainTools Appoints VP of Product and VP of Engineering

Retrieved on: 
Wednesday, May 9, 2018
Marketing, Market economics), Microeconomics, Software, Domain Name System, Brand management, Product management, Social media, DomainTools, Product marketing, Twitter

Each executive brings over 20 years of deep technical expertise and security product strategy experience to DomainTools to further support its growth.

Key Points: 
  • Each executive brings over 20 years of deep technical expertise and security product strategy experience to DomainTools to further support its growth.
  • Mike will lead the product management, product marketing, UX, and business development efforts at DomainTools.
  • "Given the current landscape, I'm eager to join the DomainTools team and execute on our engineering vision and roadmap to deliver best-in-class service."
  • Learn more about how to connect the dots on malicious activity at http://www.domaintools.com or follow us on Twitter: @domaintools.