Rise of Google as a Powerhouse in Online Travel, 2022 Case Study Report - ResearchAndMarkets.com
The "Rise of Google as a Powerhouse in Online Travel - Case Study" report has been added to ResearchAndMarkets.com's offering.
- The "Rise of Google as a Powerhouse in Online Travel - Case Study" report has been added to ResearchAndMarkets.com's offering.
- This case study looks at Google's emergence in online travel.
- It discusses key events selected from an in-depth timeline of Google's rise in online travel, addresses the impact Google has had on OTAs such as Expedia Group and Booking Holdings, selects patents assigned by Google relating to online travel, and considers the opportunities and challenges that Google now faces in this dynamic sector.
- With the company's core online travel group, it was be able to increase its visibility in the travel space, which solidified its position as the dominant search engine in online travel.