Saks Luxury Pulse Reveals Growing Economic Optimism Among Luxury Consumers
Saks, the premier luxury ecommerce platform, has unveiled insights from its latest Saks Luxury Pulse survey fielded in January, finding that luxury consumer optimism towards the economy and their personal finances is growing.
- Saks, the premier luxury ecommerce platform, has unveiled insights from its latest Saks Luxury Pulse survey fielded in January, finding that luxury consumer optimism towards the economy and their personal finances is growing.
- The Saks Luxury Pulse also confirmed that luxury consumers find value in personalization and they are likely to engage in activities that will enhance their shopping experience by making it more individualized.
- With these insights into luxury consumers' sentiments towards the economy, personal finances and luxury spending, as well as key components of the luxury shopping experience, such as personalization, Saks continues to leverage the Saks Luxury Pulse to uphold its position as the leading expert on the luxury consumer.
- Emily Essner, Chief Marketing Officer, Saks, added, “Our mission to understand the luxury consumer through the Saks Luxury Pulse is closely tied to our personalization strategy.