Aktana Announces AI Fusion for Comprehensive, Machine Learning-Driven Campaigns in Life Sciences
Analytic inputs from teams at life science companies such as Novartis and AI models from partner platforms such as Salesforce Einstein or Prognos can all be integrated into Aktana via AI Fusion for smarter go-to-market execution.
- Analytic inputs from teams at life science companies such as Novartis and AI models from partner platforms such as Salesforce Einstein or Prognos can all be integrated into Aktana via AI Fusion for smarter go-to-market execution.
- AI Fusion is designed to intelligently synthesize various AI Strategy Inputs (#2 above) in the context of a brand's business strategy and the range of execution tools and resources available.
- "As new technologies arrive, there is a tendency to initially focus on 'more' more data, more technology, more AI," said David Ehrlich, CEO of Aktana.
- And combined with Aktana's "feel right" suggestion design, AI Fusion drives rep adoption of the AI output.