Shirofune Leverages Automated Budget Tools to Enhance Newegg’s Return on Ad Spend
During Summer 2023, Shirofune analyzed the performance of Newegg’s multichannel advertising.
- During Summer 2023, Shirofune analyzed the performance of Newegg’s multichannel advertising.
- Shirofune found that there was an opportunity to improve advertising performance within the budget by dynamically adjusting the target ROAS according to the budget.
- Under the fixed Target ROAS, Newegg ad campaigns were running out of budget during the efficient acquisition period from 10 p.m. to midnight.
- Shirofune's innovative automated budget tools have not only delivered substantial monthly savings but have also significantly boosted our return on ad spend.