Manulife expands Vitality program in unprecedented move to disrupt traditional insurance industry
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Tuesday, September 27, 2022
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"The insurance industry is going through a transformational change and Manulife is at the forefront with our behavioural life insurance policies.
Key Points:
- "The insurance industry is going through a transformational change and Manulife is at the forefront with our behavioural life insurance policies.
- The incredible results of our Manulife Vitality program have re-affirmed our belief this is the path forward in our industry," said Naveed Irshad, President & CEO, Manulife Canada.
- For advisors that sell Manulife products, the Manulife Vitality program has a proven and significant value proposition4:
Two out of three advisors find that Manulife Vitality helps them differentiate their practice from the competition. - The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program.