Hiss Spun

The Arena Group Finalizes AMG/Parade Acquisition, Powers Growing Lifestyle Vertical and Expands Sports Offerings

Retrieved on: 
Monday, April 4, 2022

The Arena Group (NYSE American: AREN) (the Company or The Arena Group) today announced the completion of its acquisition of premium multimedia content company AMG/Parade.

Key Points: 
  • The Arena Group (NYSE American: AREN) (the Company or The Arena Group) today announced the completion of its acquisition of premium multimedia content company AMG/Parade.
  • We are thrilled to formally welcome AMG/Parade to The Arena Group family of media brands.
  • Parade Media Lifestyle brands, respectively led by Parade , Relish , and Spry Living , join Lifestyle brands owned and operated by The Arena Group like HubPages, Fashionista, and Pet Helpful.
  • Arenas Finance vertical, TheStreet Finance Group, increased by 249% in February vs. October 2021 to more than 17 million monthly UVs.

The Arena Group Drives Largest Audience Growth Month In Its History According to ComScore, Reaching More Than 112 Million Users

Retrieved on: 
Thursday, March 3, 2022

Its sports vertical, Sports Illustrated Media Group, now reaches more than 92 million UVs, growing more than 35% month-over-month.

Key Points: 
  • Its sports vertical, Sports Illustrated Media Group, now reaches more than 92 million UVs, growing more than 35% month-over-month.
  • The media property recorded over 92 million monthly UVs, a 35% increase from Decembers 68.6 million users.
  • TheStreet Finance Group also saw significant growth, jumping over 92% month-over-month with a recorded 6.8 million new active users, for 14.3 million monthly UVs, in January versus 7.4 million reported in December.
  • In February, The Arena Group saw its shares listed on the NYSE American while raising $30 million in new capital.

The Arena Group and Sports Illustrated Media Group Score Record Results in November 2021 ComScore Ratings

Retrieved on: 
Tuesday, December 21, 2021

It is the first time in the history of Sports Illustrated that it has entered the Top 5 of all sports sites.

Key Points: 
  • It is the first time in the history of Sports Illustrated that it has entered the Top 5 of all sports sites.
  • Our teams efforts to provide premium content on our platforms continue to drive rapid growth and tremendous momentum across our media properties, said Ross Levinsohn, CEO of The Arena Group.
  • The Arena Group ranks at #49 on ComScore's MultiPlatform November Report for Desktop 2+ and Mobile 13+ audience with 82.1MM UVs (#51 for Mobile 18+).
  • Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide.

Sports Illustrated Debuts on Snapchat with America’s Best Sports Videos

Retrieved on: 
Friday, November 5, 2021

Today, Sports Illustrated announces its debut on Snapchat(@sportsill) with a new made-for-mobile series called Americas Best Sports Videos.

Key Points: 
  • Today, Sports Illustrated announces its debut on Snapchat(@sportsill) with a new made-for-mobile series called Americas Best Sports Videos.
  • Americas Best Sports Videos will run every Friday, beginning November 5th.
  • View the full release here: https://www.businesswire.com/news/home/20211105005753/en/
    Created exclusively for Snapchats audience, Americas Best Sports Videos features clips of user-generated footage, sharply packaged by Sports Illustrated to connect with younger fans and audiences in the new age of TV.
  • Snap users can scan SIs unique Snapcode or search "America's Best Sports Videos" on the Snapchat discover page to watch the series.

Maven Rebrands as The Arena Group, Expanding Business Strategy Around Consumer Media Verticals Anchored by Flagship Brands

Retrieved on: 
Monday, September 20, 2021

This new identity celebrates the companys efforts over the past year to focus its core business strategy - building scalable media verticals, dubbed Arenas, on a dynamic single technical platform, around passionate consumer interests.

Key Points: 
  • This new identity celebrates the companys efforts over the past year to focus its core business strategy - building scalable media verticals, dubbed Arenas, on a dynamic single technical platform, around passionate consumer interests.
  • The Arena Group saw an opportunity to sharpen its focus around building high-performing flagship brands that could cross-pollinate value for publishers within each verticals ecosystem.
  • Recurring subscriptions across all of The Arena Groups properties now account for 55% of overall revenue.
  • Females now represent a quarter of the sports verticals audiences, up 42% since Sports Illustrated came under The Arena Group.