ANA's AIMM Teams Up With Nielsen And Media Framework To Launch Long Awaited List Of Minority Owned Media And Provide Understanding Of Investment And Reach
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Friday, October 1, 2021
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"Identifying, documenting, and tracking diverse media ownership is the most challenging part of what we do at Media Framework, but it is also the most rewarding."
Key Points:
- "Identifying, documenting, and tracking diverse media ownership is the most challenging part of what we do at Media Framework, but it is also the most rewarding."
- ANA AIMM will evaluate current advertising spend on diverse-owned media and establish industry investment benchmarks, informed by Nielsen AdIntel, the company's advertising monitoring service.
- To get involved in ANA AIMM or learn more about the diverse-owned media collaboration and/or accessing the list, please visit https://www.anaaimm.net/ .
- The special list offer consisting multicultural and inclusive minority owned media will be exclusive to ANA and AIMM members by subscription.