The New First Response™ Advertising Campaign, Stories of Home, Highlights a Couple’s Journey Through Infertility: The Story of Emily and Ben
One of these journeys portrays the story of Emily and Ben and shines a light on the struggles that 1 in 8 couples* experience when faced with infertility.
- One of these journeys portrays the story of Emily and Ben and shines a light on the struggles that 1 in 8 couples* experience when faced with infertility.
- First Response has been a longtime partner of RESOLVE: The National Infertility Association, says Stephanie Berez, Director of Marketing, First Response.
- Our new advertising pays homage to the many couples navigating infertility.
- While the ad concludes with Emily and Ben finding success, it is also important to acknowledge the many family building alternatives that couples can consider.