GSD&M

New PSAs from VA and the Ad Council Strive to Reduce Veteran Suicide

Retrieved on: 
Wednesday, September 6, 2023
Dark, FOX, Council, Partnership, Meta, U.S. Department of Veterans Affairs, Office of Inspector General, Digital, Friends, Suicide, Safe, PSAS, Social, Ad Council, Veterans Crisis Line, GSD, Hope, Research, Social media, Don't Wait, United States Department of Veterans Affairs, Yahoo!, GSD&M, Nature, Veterans' affairs, Norm (mathematics), Pleasure, Radio, Empathy, The Hurt Locker, Mental health, PSA, Crisis, Cryptocurrency, Real estate, Nursing, Veteran, Twitch

WASHINGTON, Sept. 6, 2023 /PRNewswire/ -- Ahead of Suicide Prevention Month in September, the U.S. Department of Veterans Affairs (VA) and the Ad Council today released new public service advertisements (PSAs) for their ongoing national campaign: "Don't Wait. Reach Out." Since 2021, the campaign has encouraged Veterans who are struggling to visit VA.gov/REACH, a comprehensive website designed to help them navigate the wide range of resources available.

Key Points: 
  • The PSAs pose the simple question: "When was the last time you asked for help?"
  • "It was an honor and a pleasure to work with the Department of Veterans Affairs and the Ad Council on this piece," said Bigelow.
  • The PSAs will also be distributed to the Ad Council's network of over 1,850 broadcast TV stations and 9,500 radio stations across the country.
  • campaign is part of VA's 10-year strategy to end Veteran suicide through a comprehensive, public health approach, combining community prevention and clinical intervention strategies.

SmashBrand Appoints Jeana Abboud as Chief Operating Officer and Partner

Retrieved on: 
Friday, June 23, 2023
Kroger, Culture, Partner, CPG, GSD, Bain & Company, Duracell, US, Abboud, 7-Eleven, Walmart, Goodby, Silverstein & Partners, GSD&M, FP7, Public key certificate, VMLY&R, Nielsen, Kraft Heinz, G Fuel, Private investigator, Sales, Razorfish

BOISE, Idaho, June 23, 2023 /PRNewswire/ -- SmashBrand, a revolutionary data-driven brand development agency for consumer packaged goods (CPGs), today announced the appointment of Jeana Abboud as its new Chief Operating Officer (COO).

Key Points: 
  • BOISE, Idaho, June 23, 2023 /PRNewswire/ -- SmashBrand, a revolutionary data-driven brand development agency for consumer packaged goods (CPGs), today announced the appointment of Jeana Abboud as its new Chief Operating Officer (COO).
  • Abboud joins SmashBrand after a noteworthy career in operations and client services, most recently serving as an executive management and COO consultant across several emerging and established agencies.
  • "I'm thrilled to join SmashBrand, an agency that is truly revolutionizing the CPG industry with its data-driven approach," said Abboud.
  • Abboud will officially start in her new role as COO and partner at SmashBrand June 2023.

All-new Dodge Hornet Takes the Country by Swarm

Retrieved on: 
Monday, March 6, 2023
AWD, Torque, NYSE, GSD, Nation, News, MSRP, Social media, Dodge Charger, Chrysler, SUV, Hornet, GSD&M, IQS, Dodge Challenger, Direct connect, Partnership, Dodge Hornet, CUV, Dodge Hornet (concept car), Television, Brembo, STLA, Durango, Challenger, Marketing, Canon PowerShot, Dodge, Electric motor, Boilermaker, Stellantis

Swarming the Nation" takes viewers on a sweeping flight through city streets as word of the arrival of "engineered hornet" stirs up excitement and wonder across the U.S.

Key Points: 
  • Swarming the Nation" takes viewers on a sweeping flight through city streets as word of the arrival of "engineered hornet" stirs up excitement and wonder across the U.S.
  • For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge.
  • Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T performance hybrid version of the all-new Dodge Hornet, representing the brand's first-ever electrified performance vehicle.
  • Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.

Reinvestment Fund Announces New Managing Director of Strategic Communications

Retrieved on: 
Tuesday, February 7, 2023
City, Human, Patterson, GSD, Presidency of Barack Obama, Clark Atlanta University, GSD&M, Social justice, Historically black colleges and universities, HBCU, SAIS, Social change, Health equity, Policy, Communes of Burundi, Paul H. Nitze School of Advanced International Studies, Marketing, Partnership, Growth, P&G, Education, History, Annie E. Casey Foundation, Native American policy of the Barack Obama administration, Management, University

ATLANTA, Feb. 7, 2023 /PRNewswire-PRWeb/ -- Reinvestment Fund announced that Tiffany Patterson has joined as its newly selected Managing Director of Strategic Communications. Reporting to President and CEO Don Hinkle-Brown, Patterson will lead integrated, organization-wide strategic communications in support of Reinvestment Fund's mission to build strong, healthy, and more equitable communities. Patterson, a proud HBCU graduate, will also support the expansion of Reinvestment Fund's HBCU Brilliance Fund - a $25 million dollar fund created in collaboration with key stakeholders and university leaders to strengthen infrastructure and long-term growth for Historically Black Colleges and Universities.

Key Points: 
  • ATLANTA, Feb. 7, 2023 /PRNewswire-PRWeb/ -- Reinvestment Fund announced that Tiffany Patterson has joined as its newly selected Managing Director of Strategic Communications.
  • Reporting to President and CEO Don Hinkle-Brown, Patterson will lead integrated, organization-wide strategic communications in support of Reinvestment Fund's mission to build strong, healthy, and more equitable communities.
  • Patterson, a proud HBCU graduate, will also support the expansion of Reinvestment Fund's HBCU Brilliance Fund - a $25 million dollar fund created in collaboration with key stakeholders and university leaders to strengthen infrastructure and long-term growth for Historically Black Colleges and Universities.
  • "Therefore, we are pleased to welcome Tiffany to lead our strategic communications; her extensive experience in social justice combined with her demonstrated history of leading strategic communications teams is a great match for furthering Reinvestment Fund's efforts."

More Firsts: Dodge to Put the 'Real Brotherhood of Muscle' in the Driver's Seat of Its Newest National Advertising Campaign

Retrieved on: 
Wednesday, September 28, 2022
YouTube, HEMI, GSD, Hornet, Culture, Dodge Challenger, NYSE, SUV, Dodge Charger, GSD&M, Durango, Face, Challenger, Dodge Hornet, Partnership, Brotherhood, Social media, M-1 (Michigan highway), Television, Instagram, PHEV, Map, Restaurant, STLA, TikTok, Awareness, Charger, Digital, Toy, Mobile phone, Public relations, Boilermaker, Facebook, HWY, Stellantis, Dodge

The national multimedia campaign, which runs across television and social media channels, launched today.

Key Points: 
  • The national multimedia campaign, which runs across television and social media channels, launched today.
  • I've said it before, this brand is about so much more than the cars we make, it's about the people who drive them.
  • Dodge is focused on content showing legal, safe, driving practices and discouraged owners from filming or posting anything dangerous, hazardous, illegal or harmful to the Dodge brand.
  • For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge.

GSD&M Wins Big At Cannes Lions Festival

Retrieved on: 
Tuesday, June 29, 2021
Mental processes, Articles, Thought, GSD&M, Cannes, GSD, Austin, Texas, Cannes Lions International Festival of Creativity, Popeyes, Creativity

AUSTIN, Texas, June 29, 2021 /PRNewswire/ -- As the 2021 Cannes Lions Festival of Creativity comes to a close, Austin-based, full-service advertising agency GSD&M took home seven of the coveted Cannes Lions.

Key Points: 
  • AUSTIN, Texas, June 29, 2021 /PRNewswire/ -- As the 2021 Cannes Lions Festival of Creativity comes to a close, Austin-based, full-service advertising agency GSD&M took home seven of the coveted Cannes Lions.
  • GSD&M sparked an unprecedented cultural moment with Popeyes "Chicken Wars" by creating "the tweet heard around the world" with just two words: "y'all good?"
  • For the USAF, GSD&M launched E.C.H.O.which stands for Enhanced Cognitive Human Opswith the guidance of a cognitive professor.
  • Shortlist categories include:
    Social & Influencer: Innovative Use of Community, Organic Reach & Influence, Co-Creation & User Generated Content, Breakthrough on a Budget
    "We couldn't be more proud of this year's wins at Cannes.

MDC Partners (MDCA) Agency CPB Names Marianne Malina Global CEO

Retrieved on: 
Tuesday, April 13, 2021
MDC Partners, GSD&M, Bureau for Economic Policy Analysis, Communist Party of Britain, Malina

b'NEW YORK, April 13, 2021 /PRNewswire/ --CPB today announced the arrival of industry heavyweight and former GSD&M President, Marianne Malina, who will helm the company as Global CEO, beginning May 17th.

Key Points: 
  • b'NEW YORK, April 13, 2021 /PRNewswire/ --CPB today announced the arrival of industry heavyweight and former GSD&M President, Marianne Malina, who will helm the company as Global CEO, beginning May 17th.
  • Malina joins an expanding leadership team, including recently hired Chief Creative Officer, Jorge Calleja, and CPB veteran and Managing Director, Ryan Skubic, in reshaping the storied industry leader for the modern era.\n"We welcome Marianne to the growing MDC family," said Mark Penn, Chairman and CEO of MDC Partners.
  • With Marianne as CEO, this all-star leadership group has the talent, ambition and undeniable experience to deliver on that promise.
  • One of the world\'s most-lauded agencies, CPB has been named "Agency of the Decade" by Advertising Age and "Agency of the Year" 13 times in the trade press.

TEXAS Extended Campus Launches New Graphic Design Certificate Program

Retrieved on: 
Tuesday, June 23, 2020
Cities in the United States, GSD&M, University of Texas at Austin, Austin, Texas, Geography of Texas

AUSTIN, Texas, June 23, 2020 /PRNewswire/ -- The TEXAS Extended Campus (TEC) at The University of Texas at Austin is excited to announce the debut of their Graphic Design Certificate Program.

Key Points: 
  • AUSTIN, Texas, June 23, 2020 /PRNewswire/ -- The TEXAS Extended Campus (TEC) at The University of Texas at Austin is excited to announce the debut of their Graphic Design Certificate Program.
  • Hervey also provides design training for corporate clients, including The Austin Chronicle, GSD&M, Texas Monthly and Whole Foods.
  • Tuition for the Graphic Design Certificate Program is $3,899.
  • As part of The University of Texas at Austin, TEXAS Extended Campus (TEC) draws upon the multiple strengths of the University to develop and offer programs that serve working professionals and lifelong learners in Austin and across Texas.

League for Innovation Announces Roy Spence as Opening Keynote Speaker for 2020 Innovations Conference

Retrieved on: 
Monday, September 30, 2019
Academic journals, GSD&M, Roy Spence, Innovations, Hyatt, Periodicals

CHANDLER, Ariz., Sept. 30, 2019 /PRNewswire/ --The League for Innovation in the Community College announces that Roy Spence, co-founder and chairman, GSD&M, and co-founder and CEO, The Purpose Institute, will provide the opening keynote address at its 2020 Innovations Conference.

Key Points: 
  • CHANDLER, Ariz., Sept. 30, 2019 /PRNewswire/ --The League for Innovation in the Community College announces that Roy Spence, co-founder and chairman, GSD&M, and co-founder and CEO, The Purpose Institute, will provide the opening keynote address at its 2020 Innovations Conference.
  • Spence is also founder of The Promiseland Project, a long-term marketing and grassroots campaign to unleash the power of Purpose.
  • Spence has made it his life's journey to discover and bring to life the path to Purpose and higher calling for leaders in all sectors of society.
  • Innovations 2020 will take place March 1-4 at the Hyatt Regency Seattle.

GSD&M Names First VP of Diversity & Inclusion

Retrieved on: 
Wednesday, September 25, 2019
Education, Articles, Humans, Accessibility, Human resource management, Multiculturalism, GSD&M, GSD, Inclusion, Diversity

A first-of-its-kind role for the Austin, Texas-based, full-service agency, the VP of Diversity & Inclusion position was championed by Francis so that First & Only solutions from GSD&M both complement and further cultural conversations amongst colleagues and within culture.

Key Points: 
  • A first-of-its-kind role for the Austin, Texas-based, full-service agency, the VP of Diversity & Inclusion position was championed by Francis so that First & Only solutions from GSD&M both complement and further cultural conversations amongst colleagues and within culture.
  • With someone as devoted as Kirya playing the lead role in diversity and inclusion efforts, we set a precedent for the industry to lead with their hearts.
  • These insights will set the tone for the future of diversity and inclusion within GSD&M.
  • Without proper education and training on inclusion, there cant be diversity in the agency, let alone in our work or in our industry.