New PSAs from VA and the Ad Council Strive to Reduce Veteran Suicide
WASHINGTON, Sept. 6, 2023 /PRNewswire/ -- Ahead of Suicide Prevention Month in September, the U.S. Department of Veterans Affairs (VA) and the Ad Council today released new public service advertisements (PSAs) for their ongoing national campaign: "Don't Wait. Reach Out." Since 2021, the campaign has encouraged Veterans who are struggling to visit VA.gov/REACH, a comprehensive website designed to help them navigate the wide range of resources available.
- The PSAs pose the simple question: "When was the last time you asked for help?"
- "It was an honor and a pleasure to work with the Department of Veterans Affairs and the Ad Council on this piece," said Bigelow.
- The PSAs will also be distributed to the Ad Council's network of over 1,850 broadcast TV stations and 9,500 radio stations across the country.
- campaign is part of VA's 10-year strategy to end Veteran suicide through a comprehensive, public health approach, combining community prevention and clinical intervention strategies.