Motorsport

iRacing Acquires NASCAR Team Properties' Exclusive Simulation-Style Console Racing Game License

Retrieved on: 
Thursday, October 5, 2023
ENASCAR Coca-Cola iRacing Series, IP, NASCAR Heat 5, COVID-19, Chicago Street Race, Engineering, Acquisition, Nextgen, Motorsport Games, Fortnite, Discord, Motorsport, 2023 NASCAR Cup Series, NTP, ENASCAR iRacing Pro Invitational Series, NASCAR Rivals, Sale, Video game, Roblox, Rocket League, Colosseum, NASCAR, IRacing

DAYTONA BEACH, Fla., Oct. 5, 2023 /PRNewswire/ -- NASCAR®, iRacing and Motorsport Games Inc. (NASDAQ: MSGM) ("Motorsport Games") announced today that iRacing has acquired NASCAR Team Properties' (NTP) exclusive simulation-style console racing games license from Motorsport Games. The sale, approved by NTP, will see the license transfer from 704Games, a wholly owned subsidiary of Motorsport Games, to iRacing, which will begin developing a NASCAR console game expected in 2025.

Key Points: 
  • DAYTONA BEACH, Fla., Oct. 5, 2023 /PRNewswire/ -- NASCAR®, iRacing and Motorsport Games Inc. (NASDAQ: MSGM) ("Motorsport Games") announced today that iRacing has acquired NASCAR Team Properties' (NTP) exclusive simulation-style console racing games license from Motorsport Games.
  • The sale, approved by NTP, will see the license transfer from 704Games, a wholly owned subsidiary of Motorsport Games, to iRacing, which will begin developing a NASCAR console game expected in 2025.
  • "When we were approached with the option to acquire the license for the simulation-style NASCAR console game, which was the console game and franchise that we were dreaming about doing, it was an opportunity we couldn't pass up," said iRacing President Tony Gardner.
  • "Having the ability to build a NASCAR console game is a privilege we promise to execute with the utmost care.

PUMA Called Ambassadors From All Around the World to Form “Class of 23”

Retrieved on: 
Sunday, October 1, 2023
Other Consumer, Sports, General Sports, Marketing, Advertising, Communications, Fashion, Lifestyle, Consumer, Retail, BU, Football, PUMA, Culture, Multimedia, Athlete, Collection, Cobra Golf, Family, Golf, Running, Basketball, Motorsport

Global sports company PUMA launches a beanies campaign, “Class of 23”, to unite ambassadors from across the globe to represent of the close-knit PUMA family.

Key Points: 
  • Global sports company PUMA launches a beanies campaign, “Class of 23”, to unite ambassadors from across the globe to represent of the close-knit PUMA family.
  • View the full release here: https://www.businesswire.com/news/home/20231001418878/en/
    Global sports company PUMA launches a beanies campaign, “Class of 23”, to unite ambassadors from across the globe to represent of the close-knit PUMA family.
  • (Photo: Business Wire)
    2023 means a long journey for PUMA, which was made with the remarkable people behind it.
  • ​“Class of 23” is the right way to celebrate the inspiring ambassadors and talents PUMA has collaborated with over the past 75 years.

PUMA’s World-Class Ambassadors Celebrate 75 Years of Sports History

Retrieved on: 
Friday, September 29, 2023
General Sports, Sports, Lifestyle, Other Sports, Consumer, Fashion, Other Consumer, Retail, NITRO, Becker, Football, PUMA, Most valuable player, Face, Marketing, Culture, Wimbledon, Record, Olympic Gold, Multimedia, All-star game, History, Attitude, DISC, Athlete, Gold, All-star, Love, Naismith Memorial Basketball Hall of Fame, Sport, Cobra Golf, Shoe, Entertainment, Sports equipment, Mars, Golf, Running, Basketball, Motorsport

Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate the company’s anniversary as the fastest sports brand in the world.

Key Points: 
  • Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate the company’s anniversary as the fastest sports brand in the world.
  • View the full release here: https://www.businesswire.com/news/home/20230929516886/en/
    Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate the company’s anniversary as the fastest sports brand in the world.
  • Merlene Ottey also started her career at a young age but competed on an international level well into her 50s.
  • For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.

EQS-News: SPORTTOTAL extends long-term contract for marketing the 24h-Race at the Nürburgring and presents new title sponsor

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Thursday, September 28, 2023
Motorsport, Green Hell, Partnership, Hell, Lubricant, Knowledge, GTS, ADAC, Entertainment

Cologne, Germany, 28 September 2023 – SPORTTOTAL LIVE GmbH, a 100% subsidiary of SPORTTOTAL AG, has prematurely extended its mandate for marketing the ADAC 24h-Race at the Nürburgring.

Key Points: 
  • Cologne, Germany, 28 September 2023 – SPORTTOTAL LIVE GmbH, a 100% subsidiary of SPORTTOTAL AG, has prematurely extended its mandate for marketing the ADAC 24h-Race at the Nürburgring.
  • SPORTTOTAL LIVE has thus secured one of the world's best-known endurance races for the long term.
  • SPORTTOTAL LIVE will continue to make a significant contribution to the sales and earnings of the SPORTTOTAL Group.
  • In the course of the contract extension with the ADAC Nordrhein e.V., SPORTTOTAL LIVE has also succeeded in acquiring a new title sponsor for the race, the lubricant manufacturer RAVENOL.

PUMA Welcomes Indian Sustainable Fashion Advocate Aishwarya Sharma To Its Voices Of A RE:GENERATION Initiative

Retrieved on: 
Tuesday, September 26, 2023
Sports, Professional Services, Sustainability, Other Sports, Social Activism, Environment, Fashion, Retail, Communications, Footwear, Climate Change, Environmental, Social and Governance (ESG), Football, Partnership, PUMA, Marketing, Culture, Young Voices on Climate Change, Human, Multimedia, Women's rights, Athlete, Climate change, COP27, Cobra Golf, Conference, Social media, Tourism, Golf, Running, Basketball, Motorsport

Global sports company PUMA has expanded the regional reach of its Voices of a RE:GENERATION initiative beyond Europe and the US and added Indian sustainable fashion advocate Aishwarya Sharma to the project.

Key Points: 
  • Global sports company PUMA has expanded the regional reach of its Voices of a RE:GENERATION initiative beyond Europe and the US and added Indian sustainable fashion advocate Aishwarya Sharma to the project.
  • View the full release here: https://www.businesswire.com/news/home/20230926490236/en/
    Global sports company PUMA has expanded the regional reach of its Voices of a RE:GENERATION initiative beyond Europe and the US and added Indian sustainable fashion advocate Aishwarya Sharma to the project.
  • Aishwarya Sharma joins PUMA’s Voices of a RE:GENERATION initiative this September and will explore the opportunities and challenges faced by the brand in the area of sustainability, whilst making recommendations for actionable change.
  • For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.

Motorsport Network’s Driven Lifestyle Introduces New Luxury Automotive Ecosystem, The duPont REGISTRY Group

Retrieved on: 
Friday, September 15, 2023
Retail, Luxury, Automotive, Sports, General Automotive, Motor Sports, Season, Motorsport, Partnership, Four Seasons Hotels and Resorts, E-commerce, RM, Concours, Cavallino, Name, Commerce, DuPont, Ecosystem, Motorsport Network, Worldwide, Tourism, Ferrari

The duPont REGISTRY Group was established to invest in and create culture, community and commerce at the intersection of technology, media and automotive.

Key Points: 
  • The duPont REGISTRY Group was established to invest in and create culture, community and commerce at the intersection of technology, media and automotive.
  • The duPont REGISTRY Group, an omnichannel approach to the high-end car lifestyle, offers a platform for seamless transactions, immersive experiences, and a vibrant community of luxury automotive enthusiasts.
  • “With the creation of the duPont REGISTRY Group, there is no better combination of brands to serve the global luxury automotive marketplace,” shared Clerc.
  • I’m honored to be a part of creating the duPont REGISTRY Group and look forward to leveraging my luxury lifestyle experience to serve the highly engaged and passionate high-end automotive enthusiasts around the globe.”
    The duPont REGISTRY Group houses some of the biggest names in the luxury automotive space and represents a vibrant community of hundreds of thousands of members nurtured over nearly two decades.

PARITY ANNOUNCES PARITY LOCKER, AN IMMERSIVE E-COMMERCE PLATFORM TO HELP CLOSE THE GENDER INCOME GAP IN PRO SPORTS AND CREATE UNPRECEDENTED FAN-ATHLETE CONNECTIONS

Retrieved on: 
Thursday, September 14, 2023
WNBA, Basketball, Motorsport, Woman, History, Track and field, Athlete, Olympic, Sport, Los Angeles Sparks, Track, Empowerment, Parity

NEW YORK, Sept. 14, 2023 /PRNewswire/ -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women athletes and bridges the gap between them and their fans by providing a unique opportunity to bid on game-worn gear, signed items, personal keepsakes, experiences, and more.

Key Points: 
  • Each item offered on Parity Locker is guaranteed to be authentic and verified by the athlete, ensuring both product uniqueness and connection with the fan.
  • "At Parity, we are focused on creating and leveraging opportunities that help women athletes capitalize on their unique marketability.
  • Parity Locker aims not only to bridge the gender income gap but also to foster a deeper connection between fans and their sports heroines.
  • "Parity is always looking to create opportunities for pro women athletes, and Parity Locker is their latest innovation they're bringing to the table," says professional racecar driver Toni Breidinger.

Building legends

Retrieved on: 
Tuesday, September 12, 2023
Heart, Motorsport, Monterey Peninsula, 2021 Porsche Carrera Cup North America, NBC logo, Panache, Porsche Carrera Cup Great Britain, WeatherTech Raceway Laguna Seca, Brand, Porsche Rennsport Reunion, GT3, History, The Circuit, Panther TT Entrant, NBC, Porsche Carrera Cup, IMSA, Porsche Sprint Challenge North America, Le Mans, Formula, Dominican Republic, SRO, Indy Legends Charity Pro–Am race, Porsche Carrera, COTA, Raceway, Blood, WeatherTech, GTD, Formula One, Radio, Al Holbert, Petroleum jelly, Daytona, Porsche

Raceway, March 18 and 19, 2021, Porsche Carrera Cup North America was 30years in the making.

Key Points: 
  • Raceway, March 18 and 19, 2021, Porsche Carrera Cup North America was 30years in the making.
  • The Porsche Carrera Cup North America is one of 26 Porsche one-make championships competing in 28 countries.
  • “Porsche has taken a unique approach to racing since its beginning,” offered Porsche Motorsport North America president and CEO Volker Holzmeyer.
  • We see them come from Porsche Sprint Challenge up through Carrera Cup and move into higher series with Porsche.

FENTY x PUMA is officially back: Rihanna launches The Avanti

Retrieved on: 
Thursday, September 7, 2023
Creeper, Music, Football, Archive, Partnership, PUMA, Life, Marketing, Pentagon, Culture, Parent, Easy Rider, Multimedia, History, Language, ASAP Nast, Athlete, Collection, Creative, Rihanna, Sport, Cobra Golf, Pure, Jogging, Tongue, Creative director, Sports equipment, Toy, Avanti, Golf, Running, Basketball, Motorsport

HERZOGENAURACH, Germany, Sept. 7, 2023 /PRNewswire/ -- Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return of FENTY x PUMA blends PUMA's deep history and heritage in sport with Rihanna's iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.

Key Points: 
  • Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.
  • Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 – 2018, including the FENTY x PUMA trainer, the FENTY x PUMA fur slide, and much more.
  • The FENTY x PUMA Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo.
  • The FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST.

FENTY x PUMA is officially back: Rihanna launches The Avanti

Retrieved on: 
Thursday, September 7, 2023
Creeper, Music, Football, Archive, Partnership, PUMA, Life, Marketing, Pentagon, Culture, Parent, Easy Rider, History, Language, ASAP Nast, Athlete, Collection, Creative, Rihanna, Sport, Cobra Golf, Pure, Jogging, Tongue, Creative director, Sports equipment, Toy, Avanti, Golf, Running, Basketball, Motorsport

HERZOGENAURACH, Germany, Sept. 7, 2023 /PRNewswire/ -- Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return of FENTY x PUMA blends PUMA's deep history and heritage in sport with Rihanna's iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.

Key Points: 
  • Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.
  • Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 – 2018, including the FENTY x PUMA trainer, the FENTY x PUMA fur slide, and much more.
  • The FENTY x PUMA Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo.
  • The FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST.