GU to Launch New "GU x UNDERCOVER" Collection
NEW YORK, Feb. 15, 2024 /PRNewswire/ -- GU, the Japanese apparel retailer with the brand theme "TOKYO TO SOHO", announces the launch of its third collaboration collection with UNDERCOVER, the leading Japanese fashion brand with an unmatched presence. Items will be available at the GU store in Soho, New York from Friday, March 22nd.
- Items will be available at the GU store in Soho, New York from Friday, March 22nd.
- Starting from the keyword "KOZMIK/NOISE," the approach for this collection is to take items that at first glance seem basic and alter their look and how they're worn.
- The collection also includes "triple collaboration" items featuring graphics from the UNIVERSAL MONSTERS* characters such as Frankenstein and Creature from the Black Lagoon.
- I hope that this collaboration will be an opportunity for people of all generations and regions to learn more about UNDERCOVER and GU."