ANA

Nativo Proudly Announces 2023 ANA Masters of Marketing Conference Sponsorship

Retrieved on: 
måndag, oktober 2, 2023
Partnership, Marketing, CMOS, Master of Marketing Research, CMO, Nativo Lopez, ANA, Association of National Advertisers, Growth, Ecosystem, Conference, Nightclub

LOS ANGELES, Oct. 2, 2023 /PRNewswire/ -- Nativo, the platform where brands unlock the power of content to engage and empower their audiences, is thrilled to announce its sponsorship of the 2023 ANA Masters of Marketing Conference, set to take place in Orlando, Florida from October 24-27.

Key Points: 
  • LOS ANGELES, Oct. 2, 2023 /PRNewswire/ -- Nativo, the platform where brands unlock the power of content to engage and empower their audiences, is thrilled to announce its sponsorship of the 2023 ANA Masters of Marketing Conference, set to take place in Orlando, Florida from October 24-27.
  • Held by the Association of National Advertisers, the ANA Masters of Marketing Conference is renowned for its spotlight on the ingenious approaches and groundbreaking strategies employed by top Chief Marketing Officers (CMOs) and paramount brands across the globe.
  • "The ANA Masters of Marketing Conference is an iconic event that brings together the brightest minds and most transformative strategies in marketing," said Raquel Cadourcy, CMO at Nativo.
  • The 2023 ANA Masters of Marketing Conference promises to be a reservoir of innovation, inspiration, and invigorating insights, and with sponsors like Nativo, attendees are assured an informative and insightful experience.

Compass One Healthcare Launches Third Annual Socktober Campaign with New Partners and Expanded Reach

Retrieved on: 
måndag, oktober 2, 2023
Managed Care, Men, Other Health, General Health, Philanthropy, Family, Consumer, Hospitals, Children, Other Consumer, Women, Other Philanthropy, Health, Magnet, Organic, Chicago Red Stars, Compass One, Chicago Bears, American Nurses Association, Violence, Life, Education, Nursing, American Nurses Foundation, Clothing, ANCC, Quality of life, Hope, Woman, Research, Mentorship, Red, Persecution, Organization, Red star, ANA, Collection, American Nurses Credentialing Center, Refugee, Excellence, City, Supernova, Mental health, Rest, Morrison Management Specialists, Safety, Chicago Bulls, Compass

Compass One Healthcare (Compass One), powered by Morrison Healthcare , Crothall Healthcare , and CCL Hospitality Group , have teamed up this year to promote “Socktober,” an annual campaign during which socks are collected to donate to local charities and shelters.

Key Points: 
  • Compass One Healthcare (Compass One), powered by Morrison Healthcare , Crothall Healthcare , and CCL Hospitality Group , have teamed up this year to promote “Socktober,” an annual campaign during which socks are collected to donate to local charities and shelters.
  • Compass One started the annual campaign in 2021 and has since helped collect more than 310,000 socks.
  • It’s the largest nursing conference in the U.S. taking place from October 12-14, during which attendees are encouraged to donate winter socks.
  • “Each pair of donated socks is a small ray of hope for those in need,” said Bobby Kutteh, Compass One’s chief executive officer.

Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Retrieved on: 
tisdag, september 26, 2023
Marketing, Advertising, Communications, Digital Marketing, Technology, Software, Freedom, Investment, ANA, Ecosystem, Environment, Online shopping, Sales, Awin language

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide.

Key Points: 
  • Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide.
  • The Awin partner ecosystem allows brands to confidently break free from these costly models, offering:
    Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool.
  • ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin.
  • "Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing," said Adam Ross, CEO of Awin.

Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Retrieved on: 
tisdag, september 26, 2023
Marketing, Advertising, Communications, Digital Marketing, Technology, Software, Freedom, Investment, ANA, Ecosystem, Environment, Cryptocurrency, Online shopping, Sales, Awin language

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide.

Key Points: 
  • Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide.
  • The Awin partner ecosystem allows brands to confidently break free from these costly models, offering:
    Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool.
  • ROI: With their affiliate programmes built to drive highly-targeted marketing value, brands can enjoy a 14:1 return on their ad investment when working with Awin.
  • "Choice, control, and customisation are critical to creating mutually beneficial and lasting relationships in any business, particularly within digital marketing," said Adam Ross, CEO of Awin.

Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

Retrieved on: 
tisdag, september 19, 2023
Advertising, Digital Marketing, Communications, Technology, Internet, Media, Publishing, SPO, Yahoo! Sports, MFA, Research, ROI, ANA, Yahoo! Finance, DSP, Online shopping, Yahoo!

With the audit, Jounce Media has recognized the direct-to-publisher offering as the "largest MFA-free supply source on the open Web."

Key Points: 
  • With the audit, Jounce Media has recognized the direct-to-publisher offering as the "largest MFA-free supply source on the open Web."
  • With this in mind, Yahoo Advertising tapped Jounce Media to audit Yahoo Backstage, its DSP-direct path to curated, premium publisher inventory.
  • Yahoo Backstage supports transparency, control, and supply path optimization (SPO), while maximizing media spend and ROI for brands.
  • “Our audit of the Yahoo Backstage internal delivery data confirms Yahoo's commitment to curating the very best of the open Web,” said Chris Kane, Founder of Jounce Media.

Advocating for Action: Addressing the Critical Nursing Shortage in America

Retrieved on: 
tisdag, september 19, 2023
Bureau of Labor Statistics, Workforce, RNS, Health, Workplace, Policy, Ageing, Haines, Job satisfaction, McKinsey & Company, Assault, Workplace violence, ANA, Investment, Nursing, Risk, Nitroglycerin (medication), Faculty, RN, Remuneration, Environment

(Haines, 2022)

Key Points: 
  • (Haines, 2022)
    Several critical reasons amplify the nursing crisis: workforce attrition due to aging, burnout, career shifts, long hours, high-stress environments, and insufficient resources.
  • Proposed strategies involve increasing nursing education funds, encouraging innovations in nursing programs, active promotion of nursing careers, revisiting practice laws, and considering financial incentives.
  • JT Garwood, an healthcare advocate, said "Addressing the nursing shortage demands a collective approach.
  • Comprehensive policy changes, enhanced investments, and elevated public awareness are essential for a robust reaction to the nursing shortage.

Sovrn Ad Exchange PMP Deals Now 100% MFA-Free

Retrieved on: 
tisdag, september 19, 2023
CPM, MFA, Benchmarking, ANA, Investment, Online shopping

BOULDER, Colo., Sept. 19, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators remain independent and thrive on the open web, today announced its "publisher first" approach to tackling made-for-advertising (MFA) sites in its inventory, effectively ensuring that all private-marketplace deals transacted through the Sovrn Ad Exchange are 100% MFA free.

Key Points: 
  • These changes assure media buyers that their ad spend through Sovrn's private deals deliver a better return on investment against key business outcomes and confirms its commitment to solving for sustainability and quality while eliminating waste and inefficiency.
  • Furthermore, Sovrn's attention-based deals allow advertisers to target highly engaged inventory, resulting in a three times higher response rate.
  • "The long-term durability of the open internet requires ad tech platforms to create incentives that financially reward the highest quality content creators, and this is exactly what Sovrn is doing."
  • "Our goal at Sovrn is to add value to the advertising supply chain for both sellers and buyers," said Walter Knapp, CEO of Sovrn.

Vigil Neuroscience Presents VGL101 Complete Phase 1 Data and Phase 2 IGNITE Trial Design at the 2023 American Neurological Association Annual Meeting

Retrieved on: 
måndag, september 11, 2023
PD, American Neurological Association, Half-life, IGNITE, Pharmacokinetics, SAD, Biomarker, Publication, MRI, Data analysis, Magnetic resonance imaging, TREM2, Data, Patient, ANA, MAD, Microglia, CSF, CSF1R, Safety, Pharmaceutical industry, Generic drug, Medical imaging, ALSP

WATERTOWN, Mass., Sept. 11, 2023 (GLOBE NEWSWIRE) -- Vigil Neuroscience, Inc. (Nasdaq: VIGL), a clinical-stage biotechnology company committed to harnessing the power of microglia for the treatment of neurodegenerative diseases, today announced the complete data analysis from its VGL101 Phase 1 single and multiple ascending dose (SAD and MAD) healthy volunteer trial in a poster presentation at the 2023 American Neurological Association (ANA) Annual Meeting. In addition, the Company presented a poster highlighting the study design for its ongoing IGNITE Phase 2 clinical trial.

Key Points: 
  • In addition, the Company presented a poster highlighting the study design for its ongoing IGNITE Phase 2 clinical trial.
  • “The dataset from the VGL101 Phase 1 healthy volunteer trial is very encouraging and further validates our development strategy for the ongoing IGNITE Phase 2 trial in ALSP.
  • “We are committed to achieving further milestones for VGL101, including the interim data readout from IGNITE in the fourth quarter of 2023.
  • In a separate poster at the ANA Annual Meeting, the Company presented the trial design for its ongoing Phase 2 IGNITE trial.

BioVie Presents Data Highlighting Baseline Characteristics of Study Population in Phase 3 Trial of NE3107 in Mild to Moderate Alzheimer’s Disease

Retrieved on: 
måndag, september 11, 2023
Cognition, Insulin resistance, WHR, DNA, Hyperglycemia, Dyslipidemia, Methylation, Hypertriglyceridemia, American Neurological Association, Calendar, Deficit spending, Risk, Inflammation, Biomarker, MCI, Hypertension, Hypercholesterolemia, CDR, RANTES, AAIC, Dementia, HIV disease progression rates, ANA, CRP, Complement component 1q, Patient, Probability, Abdominal obesity, Poster, CSF, ADAS, DNA methylation, AD, Gene, APOE, MMSE, Conference, Pharmaceutical industry, Nursing

CARSON CITY, Nev., Sept. 11, 2023 (GLOBE NEWSWIRE) -- BioVie Inc., (NASDAQ: BIVI) (“BioVie” or the “Company”) a clinical-stage company developing innovative drug therapies for the treatment of neurological and neurodegenerative disorders and advanced liver disease, today announced that preliminary baseline data from its multicenter, randomized, placebo-controlled Phase 3 study (NCT04669028) of NE3107 in patients with mild to moderate Alzheimer’s Disease (AD) was presented as a poster at the American Neurological Association (ANA) annual meeting, being held September 11-13, 2023 in Philadelphia, PA.

Key Points: 
  • The poster, Metabolic Dysregulation in Probable Alzheimer’s Disease (Christopher Reading, et al), is being presented by Joseph Palumbo, Chief Medical Officer of BioVie, and highlights the preliminary baseline metabolic and inflammation characteristics from the Phase 3 study population (see Table 1).
  • “Instead, it provides an understanding of the patient population at the start of the trial, as understood to date.
  • At baseline, the majority of the study population are coded with abdominal obesity (85%), hypertension (61%), and impaired glucose metabolism (IFG/T2D; 52%).
  • Both Aβ+ and Aβ− patients with dementia were enrolled in the study and had, at baseline, comparable CDR-SB scores indicative of mild dementia.

DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution

Retrieved on: 
torsdag, september 14, 2023
Software, Media, Social Media, Professional Services, Internet, Technology, Data Analytics, Public Relations, Investor Relations, Marketing, Advertising, Audio, Video, Communications, Other Technology, Confusion, DV, AI, MFA, Social media, ANA, NYSE, CPO, Sales, Textile

As part of this innovation, DV has advanced a clear definition of MFA, empowering advertisers to identify and address MFA-driven challenges effectively.

Key Points: 
  • As part of this innovation, DV has advanced a clear definition of MFA, empowering advertisers to identify and address MFA-driven challenges effectively.
  • "DV continues to lead with customer driven innovation that helps advertisers tackle the rapidly evolving challenges in digital advertising that impact media quality and performance" stated Mark Zagorski, CEO of DoubleVerify.
  • Most MFA traffic, however, comes from legitimate human users, often from paid channels like social media and content recommendation engines.
  • "The term 'Made for Advertising' has created significant confusion within the industry," said Jack Smith, CPO at DoubleVerify.