Adapting to a World in Flux, Citizens Union Bank Launches New Website

LOUISVILLE, Ky., Sept. 22, 2020 /PRNewswire-PRWeb/ -- Overcoming many tough moments in our nation's history, Citizen Union Bank's focus on not only withstanding the ups and downs of history, but on strengthening and supporting its customers has empowered Citizens Union Bank to weather each storm. Continuing the legacy of helping communities bank across generations, Citizens Union Bank is proud to bring that passion full-circle by announcing the launch of their new website.

Adopting new technologies in order to remain flexible to your banking needs, Kim Davis, CUB's Sr. Vice President of Marketing knew it would be critical to establish "a more modern, clean, and simple site for our customers." Using clean and modern elements, the goal was to develop a website that embodied Citizen Union Bank's expertise, innovation, and customer-centered care.

Jessica Dobner, Assistant Vice President of Marketing at CUB, knew first and foremost, that Citizens Union Bank's mission for the new site would be to satisfy customers, cultivating "an overall positive experience" online, where clients are "able to find what they are looking for quickly and easily." Hatfield wanted to give Citizen Union Bank a website that would feel as safe to clients as its in-person banking services are. Our team set out to create an upgrade for CUB's clients today that still conveyed 132 years of trustworthiness; a polished, structured design to encourage a user's seamless interaction.

Davis valued that our team took on and transformed Citizens Union Bank's ideas and suggestions. "In the end, the new CUB website is exactly what we had dreamed: beautiful, fast and easy to navigate." Davis believes the "best part" is that this triumphant step into the future will propel further momentum, as Hatfield Media "continues to change and improve the site over time," based on tracked customer usage.

Placing community at the heart of its reliable banking, CUB highlights strength, longevity, and trustworthiness for how its team has kept family and business finances secure — no matter what challenges the course of a lifetime may bring. From the beginning, Citizens Union Bank has guided its team of banking specialists on the foundation of TIGERS principles: Trust, Interdependence, Genuineness, Empathy, Risk, and ultimately, Success. Those interested in the banking services at Citizens Union Bank can call 866-633-4450 or visit their new website at: cubbank.com.

SOURCE Citizens Union Bank