Hyper-personalization in retail: The newest opportunity to drive customer experience, business growth, and profitability | Quantzig

Rising customer expectations, the growing popularity of omnichannel retailing, and the emergence of new technologies have all impacted retailers in several ways, making hyper-personalization a top corporate priority for global retailers in 2020. Though most retailers are aware of the need to personalize offerings, most of them haven't yet explored the true potential and opportunities that come with hyper personalization in retail. Today, advanced analytics and data science make it possible to go beyond trend analysis and customer behavioral analysis to offer personalized solutions and services. Quantzig, in its recent article, exploits some of these opportunities by shedding light on the role of hyper personalization in retail.

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Hyper-personalization aims to bring together customer data, machine learning, and analytics to embrace personalization.

Advanced analytics can help you build targeted campaigns that are customer-specific, persuasive, and produce winning results. Request a FREE proposal to learn more.

Hyper personalization in Retail – A New Growth Opportunity

In the current business scenario, the ability to understand your customers, anticipate their needs, proactively solve their problems, and maintain an ongoing dialogue with them turns out to be a key differentiator for most retailers. Notably, hyper personalization in retail plays a crucial role in driving the success of targeted marketing campaigns. It helps make targeting much more precise with the help of hundreds and thousands of customer attributes and behavior signals collected from a variety of sources. Through its portfolio of advanced marketing analytics solutions for retail, Quantzig aims to help businesses familiarize this concept and the role of data and analytics in helping businesses implement targeted models.

With over 15+ years of expertise in the field of advanced marketing analytics, Quantzig is at the forefront of enabling retail innovation. Contact us to learn more about our capabilities.

Why Collaborate with Quantzig?

With a huge clientele, which ranges from CEOs to BU heads of Fortune 500 companies, we have played an active part in improving business outcomes of retailers globally. Our expertise and domain knowledge also reflects in the number of projects we’ve worked on and the results obtained. Quantzig’s team of 550+ seasoned analytics experts and data science professionals have the expertise and skill it takes to design and build systems tailored to the needs of your business and equip you with data-driven, actionable insights for prudent decision-making. Book a FREE Demo to learn more about our analytics capabilities.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

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