Off-White™️ Launches "I Support Young Black Businesses," an Initiative to Support the Black Community through Quarterly Fundraising

MILAN, July 31, 2020 /PRNewswire/ --Off-White is proud to announce its ongoing commitment to the Black community with the launch of "I Support Young Black Businesses" project, a quarterly fundraising program in support of organizations chosen by Virgil Abloh and his team to support the Black community.

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PR NewswirePR Newswire
Retrieved on: 
Friday, July 31, 2020
Information
Tags: 
Fashion, Ewe people, Virgil Abloh, Ethnic groups in Africa, Virgil, Off-White, Culture, Hoodie, Fundraising, Ga-Adangbe people, American culture
Geotags: 
Italy
Organisation: 
OFF-WHITE, CHICAGO CRED, CARTIER WILLIAMS, VIRGIL ABLOH
Summary
Key Points: 
  • MILAN, July 31, 2020 /PRNewswire/ --Off-White is proud to announce its ongoing commitment to the Black community with the launch of "I Support Young Black Businesses" project, a quarterly fundraising program in support of organizations chosen by Virgil Abloh and his team to support the Black community.
  • Initially designed in 2019 and debuted in 2020 Off-White will release items for sale with 100% of proceeds going to the organization selected each quarter.
  • Off-White is launching the first round of quarterly fundraising with the sale of Off-White's Fall/Winter 2020 "I Support Young Black Businesses" t-shirt and hoodies, which first appeared at Off-White runway show in January 2020, worn by tap dancer Cartier Williams who gave an opening performance.
  • This announcement is a reflection of Virgil Abloh's broad-based advocacy for and support of Black talent.




Off-White™️ Launches "I Support Young Black Businesses," an Initiative to Support the Black Community through Quarterly Fundraising

MILAN, July 31, 2020 /PRNewswire/ -- Off-White™️ is proud to announce its ongoing commitment to the Black community with the launch of "I Support Young Black Businesses" project, a quarterly fundraising program in support of organizations chosen by Virgil Abloh and his team to support the Black community. Initially designed in 2019 and debuted in 2020 Off-White™️ will release items for sale with 100% of proceeds going to the organization selected each quarter.

Off-White™️ is launching the first round of quarterly fundraising with the sale of Off-White™️'s Fall/Winter 2020 "I Support Young Black Businesses" t-shirt and hoodies, which first appeared at Off-White™️ runway show in January 2020, worn by tap dancer Cartier Williams who gave an opening performance. The apparel is now available through www.off---white.com with proceeds initially going to Chicago CRED. Chicago CRED – which stands for "Create Real Economic Destiny"— an organization Virgil Abloh has partnered with since 2017 in his home city and is focused on reducing gun violence.

This announcement is a reflection of Virgil Abloh's broad-based advocacy for and support of Black talent. Most recently, as announced earlier this month, he raised $1 million to support the next generation of Black fashion leaders through the Virgil Abloh™️ "Post-Modern" Scholarship Fund. More information on the Fund is available at https://virgilabloh.com/postmodern/.

In parallel with this, Off-White™️ has established an ongoing paid internship program in Milan for young Black people who want to build a career in the fashion industry. The first internship will start in September 2020 in Milan.

Contact: Molly Morse, Daniel Hoadley, Kelly Whitten, [email protected]

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SOURCE Off-White



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