Global Organic Pulp and Purees Market (2020 to 2026) - Shifting Preference Towards a Vegetarian Diet Presents Opportunities - ResearchAndMarkets.com

The "Global Organic Pulp and Purees Market: Consumer Behavior Analysis by Countries, Buying Pattern Analysis, Demographics, Trends Analysis, Survey Findings and Results, Leading Companies and their Market Strategies" report has been added to ResearchAndMarkets.com's offering.

The global organic pulp and purees market size was valued at USD $2248.7 million in 2019 and is anticipated to expand at a CAGR of 6.5% in terms of value during the forecast period of 2020 to 2026.

Pulp and purees are the foodstuffs made up of the various vegetables or fruits by several processes such as blending, pressing, or sieving. These ready to cook processed and heat-and-eat products are mainly prepared from strawberries, apples, peaches, and so on. In recent years, consumer inclination towards organic pulp and purees has considerably increased due to continuous urbanization, growth of nuclear families, and the rapid rise in dual-income households and moreover, due to the growing awareness about the health benefits associated with organic food products all over the globe. Due to the absence of synthetic and chemical fertilizers, organic food does not cause any health-related issues. Fruit pulp and purees are processed fruit products that are helpful in the preparation of various food, beverages, cosmetics, and other products. Pulp and purees are used for making jams, marmalades, jellies, sweets, drinks, and fillings of baked goods.

The U.S. is the largest organic pulp and purees consuming nation as it holds more than 80% market share of the North America organic pulp and purees market and approximately 30% market share of the global organic pulp and purees market. The high demand from the food and beverage chains which offer specialized menus are also driving the market growth for organic pulp and purees in the U.S. The European countries such as The UK, Germany, France, and Spain are also major consumers of organic pulp and purees. A rise in demand for different flavors and healthy fruits in Europe has shown great potential for market growth and some of the major puree suppliers in the European region have reported a major increase in demand from local product manufacturers.

The author has published a comprehensive research study based on a survey conducted to analyze the buying patterns, consumer behavior, and consumer preferences. The above figure shows the response to the frequency of consumption of organic pulp and purees. The majority of consumers daily consume organic pulp and purees. More than 60% of consumers consume organic pulp and purees on a daily basis. Approximately 30% of consumers weekly consume organic pulp and purees. However, there are few consumers who consume organic pulp and purees monthly or rarely.

Among the regions, North America dominates the global organic pulp and purees market. It holds more than 30% market share of the global organic pulp and purees market due to the huge demand for organic fruit juice across the region. The U.S. is the largest consumer of organic pulp and purees as it holds the largest number of dual-income households. Moreover, health-conscious consumers and increasing preference for packaged food also drive the demand for organic pulp and purees in the country. Canada is the fastest-growing market in the North America region.

Europe is a second-largest market for organic pulp and purees followed by the Asia Pacific. An increasing application of organic pulp and purees in the food & beverage industry is boosting the demand in the Europe region. While raising concerns about food safety, animal health standards, and health benefits associated with organic pulp and purees are primary growth factors in the Asia Pacific region.

Market Dynamics

Drivers

• The rapid rise in dual income households and growing disposable income
• Growing number of working mothers and women in the workforce

Restraints

• Higher cost and lower shelf life of organic pulp and purees

Opportunities

• Shifting preference towards a vegetarian diet opting for plant based foodstuffs

Companies Mentioned

• Danone S.A.
• The Hain Celestial Group, Inc.
• Nestle
• Symrise AG
• The Kraft Heinz Company
• Sunrise Naturals Pvt. Ltd.
• Brazil Natural
• Sun Impex International Foods LLC

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